HFT 2500 Exam 3 questions with
complete solutions passed
______ is a period of slowdown in sales growth. - correct answer ✔✔Mature
______ have the longest life cycles. - correct answer ✔✔Product class
In the maturity stage, managers should not simply defend the product, but also
consider__________. - correct answer ✔✔All of the above
________ is the ideal method to delete products; it enables a product to be removed in an
orderly fashion. - correct answer ✔✔Phase-out
_______ involves a review of the sales, costs, and profit projections to determine whether they
satisfy the company's objectives. - correct answer ✔✔Business analysis
A ________ is the way that consumers picture an actual or potential product. - correct answer
✔✔product image
Which of the following is not one of the conditions that support branding? - correct answer
✔✔The product is perceived as the prestige pricing.
A brand name derives its value from ___________. - correct answer ✔✔consumer perceptions
_______ can be leveraged through co-branding and partnership. - correct answer ✔✔Brand
equity
, A __________ is a brand or part of a brand that is given legal protection; it protects the seller's
exclusive rights to use the brand name or brand mark. - correct answer ✔✔trademark
_________________ is the ideal product deletion method. - correct answer ✔✔Phase-out
_________________ is the dimension of atmosphere relating to softness, smoothness, and
temperature. - correct answer ✔✔Tactile
The most basic level of a product is called the core product. - correct answer ✔✔True
Supporting products are those services or goods that must be present for the guest to use the
core product. - correct answer ✔✔False
Atmosphere is considered to be the augmented product. - correct answer ✔✔True
When customers participate in the delivery, there are four phases: searching, joining,
consumption, and detachment. - correct answer ✔✔False
A logo is a name, term, sign, symbol, or design that identifies the goods and services of one
seller and helps differentiate them from those of the competition. - correct answer ✔✔False
Customization has several cost-reducing benefits. - correct answer ✔✔False
Economies of scale contribute to brand decision. - correct answer ✔✔True
55% of all new-product ideas come from outside the company. - correct answer ✔✔False
complete solutions passed
______ is a period of slowdown in sales growth. - correct answer ✔✔Mature
______ have the longest life cycles. - correct answer ✔✔Product class
In the maturity stage, managers should not simply defend the product, but also
consider__________. - correct answer ✔✔All of the above
________ is the ideal method to delete products; it enables a product to be removed in an
orderly fashion. - correct answer ✔✔Phase-out
_______ involves a review of the sales, costs, and profit projections to determine whether they
satisfy the company's objectives. - correct answer ✔✔Business analysis
A ________ is the way that consumers picture an actual or potential product. - correct answer
✔✔product image
Which of the following is not one of the conditions that support branding? - correct answer
✔✔The product is perceived as the prestige pricing.
A brand name derives its value from ___________. - correct answer ✔✔consumer perceptions
_______ can be leveraged through co-branding and partnership. - correct answer ✔✔Brand
equity
, A __________ is a brand or part of a brand that is given legal protection; it protects the seller's
exclusive rights to use the brand name or brand mark. - correct answer ✔✔trademark
_________________ is the ideal product deletion method. - correct answer ✔✔Phase-out
_________________ is the dimension of atmosphere relating to softness, smoothness, and
temperature. - correct answer ✔✔Tactile
The most basic level of a product is called the core product. - correct answer ✔✔True
Supporting products are those services or goods that must be present for the guest to use the
core product. - correct answer ✔✔False
Atmosphere is considered to be the augmented product. - correct answer ✔✔True
When customers participate in the delivery, there are four phases: searching, joining,
consumption, and detachment. - correct answer ✔✔False
A logo is a name, term, sign, symbol, or design that identifies the goods and services of one
seller and helps differentiate them from those of the competition. - correct answer ✔✔False
Customization has several cost-reducing benefits. - correct answer ✔✔False
Economies of scale contribute to brand decision. - correct answer ✔✔True
55% of all new-product ideas come from outside the company. - correct answer ✔✔False
