D077 Pre-Assessment || 100% Valid Answers.
What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition? correct answers Consumer Feedback
Which controllable marketing function should a company use to achieve its firm-level goals
and to satisfy the target customers' needs and wants? correct answers Product
Which controllable element is included in the marketing mix? correct answers Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? correct answers Product
and Promotion
A realtor representing luxury offers pre-construction discounts to clients. Which part of the
marketing mix does this approach represent? correct answers Price
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website? correct answers
Place and Promotion
An online consignment store offers gently used designer fashions and sends weekly text
alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? correct answers
Promotion
A local computer manufacturer offers a high-end computer with new graphic design
capabilities. Which element of the marketing mix is represented but his offer? correct
answers Product
A manager is researching an element of the marketing environment that the company cannot
control. Which one of these elements is the manager considering? correct answers
Demographic
What is an example of a controllable element that influences marketing decisions? correct
answers Promotional campaigns
Which action reflects the use of ethical marketing? correct answers Supply chain
transparency reporting
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal
pricing tactic is being used? correct answers Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that
the $100 crib is no longer available but a $250 crib can be purchased. the woman can see the
, $100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use?
correct answers Bait and Switch
An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink. Which action should the company take to align
its marketing with ethical practices? correct answers Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but
continues to send text messages for 30 days following the opt-out period. Users are not
notified of this fact when they opt-out of the text messages. Which ethical marketing practice
is the company violating? correct answers Customer privacy
A highway toll company has decided to charge no fees for car-pooling vehicles. Which
element of the marketing mix is represented by this ethical decision? correct answers Price
A retailer offers all customers complementary, eco-friendly gift wrapping to add value to
their holiday purchases.
Which element of the marketing mix does this ethical decision-making address? correct
answers Product
A marketing manager is conducting a situational analysis during the market planning process
and needs to differentiate between controllable and uncontrollable elements. The manager
decides to first identify the controllable elements. Which business element is the manager
identifying? correct answers Products
A marketing manager would like to take advantage of factors outside the company to develop
an effective marketing plan. Which factor does the manager need to consider? correct
answers Market forces
Which business factors are external to an organization correct answers Opportunities and
threats
Which SWOT analysis component is under a company's control? correct answers Product
budgets
A manager seeks to help the organization make good portfolio-management decisions.
Which tool should the manager use for this process? correct answers BCG Matrix
According to the logic of the BCG matrix, marketers should focus investment in the areas
that will provide good returns and fund future growth.
Which quadrant of the BCG matrix meets this guideline? correct answers Star
A manager is considering the economics of an industry's factors that determine how
competitive, attractive, and profitable the market is for the company's products. Which
planning tool is being used by this manager? correct answers Porter's five forces model
What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition? correct answers Consumer Feedback
Which controllable marketing function should a company use to achieve its firm-level goals
and to satisfy the target customers' needs and wants? correct answers Product
Which controllable element is included in the marketing mix? correct answers Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? correct answers Product
and Promotion
A realtor representing luxury offers pre-construction discounts to clients. Which part of the
marketing mix does this approach represent? correct answers Price
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website? correct answers
Place and Promotion
An online consignment store offers gently used designer fashions and sends weekly text
alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? correct answers
Promotion
A local computer manufacturer offers a high-end computer with new graphic design
capabilities. Which element of the marketing mix is represented but his offer? correct
answers Product
A manager is researching an element of the marketing environment that the company cannot
control. Which one of these elements is the manager considering? correct answers
Demographic
What is an example of a controllable element that influences marketing decisions? correct
answers Promotional campaigns
Which action reflects the use of ethical marketing? correct answers Supply chain
transparency reporting
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal
pricing tactic is being used? correct answers Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that
the $100 crib is no longer available but a $250 crib can be purchased. the woman can see the
, $100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use?
correct answers Bait and Switch
An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink. Which action should the company take to align
its marketing with ethical practices? correct answers Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but
continues to send text messages for 30 days following the opt-out period. Users are not
notified of this fact when they opt-out of the text messages. Which ethical marketing practice
is the company violating? correct answers Customer privacy
A highway toll company has decided to charge no fees for car-pooling vehicles. Which
element of the marketing mix is represented by this ethical decision? correct answers Price
A retailer offers all customers complementary, eco-friendly gift wrapping to add value to
their holiday purchases.
Which element of the marketing mix does this ethical decision-making address? correct
answers Product
A marketing manager is conducting a situational analysis during the market planning process
and needs to differentiate between controllable and uncontrollable elements. The manager
decides to first identify the controllable elements. Which business element is the manager
identifying? correct answers Products
A marketing manager would like to take advantage of factors outside the company to develop
an effective marketing plan. Which factor does the manager need to consider? correct
answers Market forces
Which business factors are external to an organization correct answers Opportunities and
threats
Which SWOT analysis component is under a company's control? correct answers Product
budgets
A manager seeks to help the organization make good portfolio-management decisions.
Which tool should the manager use for this process? correct answers BCG Matrix
According to the logic of the BCG matrix, marketers should focus investment in the areas
that will provide good returns and fund future growth.
Which quadrant of the BCG matrix meets this guideline? correct answers Star
A manager is considering the economics of an industry's factors that determine how
competitive, attractive, and profitable the market is for the company's products. Which
planning tool is being used by this manager? correct answers Porter's five forces model
