WGU D381 E-Commerce and Marketing Analytics || A+
Guaranteed Answers.
The number of impressions help a business assess whether its campaign is on track based on
the parameters set by it. correct answers When it comes to Google marketing analytics, why
is the number of impressions important?
To help assess data pertaining to the design factors that correlate with the campaign goals
correct answers A group of individuals have set up an e-store and are running a digital
campaign to understand the effectiveness of the design of the e-store.What is the use of
Google Analytics in this case?
Paid traffic helps to determine the current success of sales strategies for a product that is
being advertised. correct answers Maria at Whole Pine, Inc. is tasked by her supervisor with
evaluating the paid traffic data for the company's online store to determine the success of the
latest digital advertising campaign in achieving the campaign goal of increasing the click-
through rate from 3% to 7%. How is paid traffic directly correlated with the campaign goal
for the online store?
The traffic that focuses on the number of customers that a business is getting daily correct
answers Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic
data for the company's online store and analyzing the effectiveness of its online campaign
across various social media platforms.Which type of traffic should Daniel focus on in this
case?
The data scientist should use the data analysis libraries available in Python for data mining
and data processing. correct answers A data scientist for a marketing organization has used
spreadsheets to perform basic data analysis of the organization's current campaign. However,
the data scientist now wants to perform customized data analysis to create comprehensive
campaign performance reports.What is an efficient approach in this case?
It allows visualization of campaign data using dashboards and customer reports. correct
answers A marketing team has created spreadsheets and charts to present user data related to
a campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The
team decides to use Google Data studio for this. What is the importance of Google Data
Studio in this case?
It helps the team to understand how successfully users are completing each stage in order to
improve inefficient customer journeys. correct answers A company is running a campaign to
increase product sales, and the marketing team of the company is tracking campaign data
using Google Analytics. The team decides to use funnel exploration to visualize the steps that
users take to complete a task such as making a purchase. How is the use of funnel exploration
beneficial in this case?
Insights about a group of users who share common attributes correct answers A marketing
specialist of a company is using the explorations feature in Google Analytics to track the data
of the company's latest advertising campaign.Which information is the marketing specialist
going to find if they use the cohort technique in this case?
,Run a piece of code or a tag on each website that needs to be monitored to make web
analytics tools aware of them correct answers What should a business do to ensure that web
analytics tools are capable of monitoring and tracking website performance during a
campaign?
Set a specific performance goal for each campaign correct answers A company is working on
three digital advertising campaigns, with the marketing goal of increasing brand awareness.
Which approach should this company take to efficiently monitor the progress of each
campaign?
It enables the team to merge data about conversions from Google Ads with data about
audience demographics in Google Analytics. correct answers The marketing team of a
company wants to increase the efficiency of the company's latest digital marketing campaign.
So the team decides to link the Google Ads account to Google Analytics. What is the benefit
of linking the two Google platforms in this case?
It makes it easier to quantify the results and communicate them to stakeholders. correct
answers An e-commerce website plans to run A/B tests to determine whether it should
change the color of the "Checkout" button from orange to green. The company then creates a
hypothesis to explain the "how" and "why" of the experiment.Why is it important to have a
strong hypothesis in this case?
Adjust the hypothesis and test another variant correct answers A pet adoption center ran an
A/B test to determine whether replacing dog videos on its website with cat videos will lead to
more adoption inquiries. The center developed the following hypothesis: "As the research
shows that most popular animal videos are cat videos, it is expected that using a cat video on
the web page will increase adoption inquiries by 5%." However, the A/B test for the asset
failed to give the expected outcome.What should the center do in this case?
$1,800 correct answers Li moves to a new city and stays for a year. While living there, Li
buys groceries twice a month from a local grocery store. Li's average order value is $75.What
is Li's lifetime value (LTV) for this local grocery store?
A micro conversion correct answers The goal of an e-commerce company's marketing
campaign is to encourage visitors to its website to sign up for a newsletter. At the end of the
campaign, data shows that newsletter sign-ups increased by 22 percent because of the
campaign.Which type of conversion does this scenario exemplify?
Cost-per-click bidding correct answers An e-commerce company wants to increase the traffic
to its website using Google Ads.Which bidding strategy should the company use in this case?
It uses machine learning to analyze real-time data to display the right message to the right
user at the right time. correct answers An e-commerce company wants to increase its
conversion rate and decrease its cart abandonment rate. As a result, the company decides to
run a campaign using Smart Bidding that would make automated decisions to increase the
efficiency of the campaign.How is Smart Bidding going to be useful in this case?
, A multivariate test correct answers An e-commerce company wants to simultaneously test
two hero images on the landing page of its website—original "X" and variant "Y"—and two
headlines—original "H0" and variant "H1." Which test should the company use in this case?
By categorizing stakeholders and showing which stakeholders require what information and
how frequently they need it correct answers Before launching a campaign, an e-commerce
company creates a map that specifies all the stakeholders of the campaign and their interests
and goals regarding the campaign.How does this map help improve communication with
stakeholders?
Spreadsheets allow data manipulation, which reveals patterns in the data, leading to data
insights. correct answers After a data analyst of an e-commerce company gathers all the data
related to the company's latest marketing campaign, the analyst exports the data in a
spreadsheet to generate data insights in marketing analytics. How do spreadsheets help in this
case?
Regrouping data allows businesses and stakeholders to categorize similar data into sets for
making visualizations simpler. correct answers A manager downloads a spreadsheet report
from Google Analytics to gain insights into an advertising campaign. As the data is
exhaustive, the manager is unsure how to process the large data set to create effective
presentations for stakeholders.What is the significance of regrouping insight data in this case?
Communicate conversion rate, return on investment, and growth rate in the form of charts
and graphs once every month correct answers A marketing manager is leading a marketing
web campaign. The manager creates a stakeholder map and categorizes the CEO as follows:
influence, 3; interest 1.What is the appropriate communication approach for sharing
information with the CEO in this scenario based on the given information?
They make data easier to understand by revealing trends, patterns, and outliers. correct
answers Why are data visualizations important when communicating insights to
stakeholders?
Google Analytics helps individuals to assess the success or failure of their Google Ad
campaigns. correct answers What is the strongest correlation between Google Ads and
Google Analytics?
It helps individuals focus more on metrics that are most important to their digital marketing
strategy. correct answers What is the strongest benefit of selective reporting when it comes to
analytics?
Increasing web traffic correct answers What is an example of a strong marketing goal?
It allows the monitoring and assessment of a campaign's performance goals. correct answers
Why is marketing analytics critical to a campaign?
Drop shipping correct answers An e-commerce business outsources the order fulfillment
process of its supply chain to its supplier. The supplier owns, manages, and stores all
inventory. The supplier also manages the complete fulfillment process, from picking and
packing orders, to shipping them to customers.Which method of handling the order
fulfillment process is the e-commerce business using in this case?
Guaranteed Answers.
The number of impressions help a business assess whether its campaign is on track based on
the parameters set by it. correct answers When it comes to Google marketing analytics, why
is the number of impressions important?
To help assess data pertaining to the design factors that correlate with the campaign goals
correct answers A group of individuals have set up an e-store and are running a digital
campaign to understand the effectiveness of the design of the e-store.What is the use of
Google Analytics in this case?
Paid traffic helps to determine the current success of sales strategies for a product that is
being advertised. correct answers Maria at Whole Pine, Inc. is tasked by her supervisor with
evaluating the paid traffic data for the company's online store to determine the success of the
latest digital advertising campaign in achieving the campaign goal of increasing the click-
through rate from 3% to 7%. How is paid traffic directly correlated with the campaign goal
for the online store?
The traffic that focuses on the number of customers that a business is getting daily correct
answers Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic
data for the company's online store and analyzing the effectiveness of its online campaign
across various social media platforms.Which type of traffic should Daniel focus on in this
case?
The data scientist should use the data analysis libraries available in Python for data mining
and data processing. correct answers A data scientist for a marketing organization has used
spreadsheets to perform basic data analysis of the organization's current campaign. However,
the data scientist now wants to perform customized data analysis to create comprehensive
campaign performance reports.What is an efficient approach in this case?
It allows visualization of campaign data using dashboards and customer reports. correct
answers A marketing team has created spreadsheets and charts to present user data related to
a campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The
team decides to use Google Data studio for this. What is the importance of Google Data
Studio in this case?
It helps the team to understand how successfully users are completing each stage in order to
improve inefficient customer journeys. correct answers A company is running a campaign to
increase product sales, and the marketing team of the company is tracking campaign data
using Google Analytics. The team decides to use funnel exploration to visualize the steps that
users take to complete a task such as making a purchase. How is the use of funnel exploration
beneficial in this case?
Insights about a group of users who share common attributes correct answers A marketing
specialist of a company is using the explorations feature in Google Analytics to track the data
of the company's latest advertising campaign.Which information is the marketing specialist
going to find if they use the cohort technique in this case?
,Run a piece of code or a tag on each website that needs to be monitored to make web
analytics tools aware of them correct answers What should a business do to ensure that web
analytics tools are capable of monitoring and tracking website performance during a
campaign?
Set a specific performance goal for each campaign correct answers A company is working on
three digital advertising campaigns, with the marketing goal of increasing brand awareness.
Which approach should this company take to efficiently monitor the progress of each
campaign?
It enables the team to merge data about conversions from Google Ads with data about
audience demographics in Google Analytics. correct answers The marketing team of a
company wants to increase the efficiency of the company's latest digital marketing campaign.
So the team decides to link the Google Ads account to Google Analytics. What is the benefit
of linking the two Google platforms in this case?
It makes it easier to quantify the results and communicate them to stakeholders. correct
answers An e-commerce website plans to run A/B tests to determine whether it should
change the color of the "Checkout" button from orange to green. The company then creates a
hypothesis to explain the "how" and "why" of the experiment.Why is it important to have a
strong hypothesis in this case?
Adjust the hypothesis and test another variant correct answers A pet adoption center ran an
A/B test to determine whether replacing dog videos on its website with cat videos will lead to
more adoption inquiries. The center developed the following hypothesis: "As the research
shows that most popular animal videos are cat videos, it is expected that using a cat video on
the web page will increase adoption inquiries by 5%." However, the A/B test for the asset
failed to give the expected outcome.What should the center do in this case?
$1,800 correct answers Li moves to a new city and stays for a year. While living there, Li
buys groceries twice a month from a local grocery store. Li's average order value is $75.What
is Li's lifetime value (LTV) for this local grocery store?
A micro conversion correct answers The goal of an e-commerce company's marketing
campaign is to encourage visitors to its website to sign up for a newsletter. At the end of the
campaign, data shows that newsletter sign-ups increased by 22 percent because of the
campaign.Which type of conversion does this scenario exemplify?
Cost-per-click bidding correct answers An e-commerce company wants to increase the traffic
to its website using Google Ads.Which bidding strategy should the company use in this case?
It uses machine learning to analyze real-time data to display the right message to the right
user at the right time. correct answers An e-commerce company wants to increase its
conversion rate and decrease its cart abandonment rate. As a result, the company decides to
run a campaign using Smart Bidding that would make automated decisions to increase the
efficiency of the campaign.How is Smart Bidding going to be useful in this case?
, A multivariate test correct answers An e-commerce company wants to simultaneously test
two hero images on the landing page of its website—original "X" and variant "Y"—and two
headlines—original "H0" and variant "H1." Which test should the company use in this case?
By categorizing stakeholders and showing which stakeholders require what information and
how frequently they need it correct answers Before launching a campaign, an e-commerce
company creates a map that specifies all the stakeholders of the campaign and their interests
and goals regarding the campaign.How does this map help improve communication with
stakeholders?
Spreadsheets allow data manipulation, which reveals patterns in the data, leading to data
insights. correct answers After a data analyst of an e-commerce company gathers all the data
related to the company's latest marketing campaign, the analyst exports the data in a
spreadsheet to generate data insights in marketing analytics. How do spreadsheets help in this
case?
Regrouping data allows businesses and stakeholders to categorize similar data into sets for
making visualizations simpler. correct answers A manager downloads a spreadsheet report
from Google Analytics to gain insights into an advertising campaign. As the data is
exhaustive, the manager is unsure how to process the large data set to create effective
presentations for stakeholders.What is the significance of regrouping insight data in this case?
Communicate conversion rate, return on investment, and growth rate in the form of charts
and graphs once every month correct answers A marketing manager is leading a marketing
web campaign. The manager creates a stakeholder map and categorizes the CEO as follows:
influence, 3; interest 1.What is the appropriate communication approach for sharing
information with the CEO in this scenario based on the given information?
They make data easier to understand by revealing trends, patterns, and outliers. correct
answers Why are data visualizations important when communicating insights to
stakeholders?
Google Analytics helps individuals to assess the success or failure of their Google Ad
campaigns. correct answers What is the strongest correlation between Google Ads and
Google Analytics?
It helps individuals focus more on metrics that are most important to their digital marketing
strategy. correct answers What is the strongest benefit of selective reporting when it comes to
analytics?
Increasing web traffic correct answers What is an example of a strong marketing goal?
It allows the monitoring and assessment of a campaign's performance goals. correct answers
Why is marketing analytics critical to a campaign?
Drop shipping correct answers An e-commerce business outsources the order fulfillment
process of its supply chain to its supplier. The supplier owns, manages, and stores all
inventory. The supplier also manages the complete fulfillment process, from picking and
packing orders, to shipping them to customers.Which method of handling the order
fulfillment process is the e-commerce business using in this case?
