MBA 706 Koksal Frequently Tested Exam Questions With Verified Multiple Choice and Conceptual Actual 100% Correct Detailed Answers Guaranteed Pass!!Current Update!!

MBA 706 Koksal 2026-2027

Frequently Tested Exam Questions With Verified
Multiple Choice and Conceptual Actual 100%
Correct Detailed Answers

Guaranteed Pass!!Current Update!!


1. Marketing channel - ANSWER a pipeline transfers products from
producers to consumers



2. Channel Structure - ANSWER make or buy decision
manage internally or with partners?
choose a generic marketing channel
choosing intensiveness of distribution



3. Generic Marketing Channels - ANSWER Direct marketing

sales force
intermediary marketing channel



4. direct marketing - ANSWER selling products directly to consumers



5. sales force - ANSWER building own or using another company's sales
team

, 6. Intermediary marketing channel - ANSWER Reaching customer through
intermediarys, such as wholesalers, retailers, etc.



7. Distribution intensity types - ANSWER intensive, selective, exclusive



8. intensive distribution - ANSWER Making a product available in as many
outlets as possible



9. selective distribution - ANSWER making product available in a few
outlets



10.Excusive distribution - ANSWER products are only available in a single
outlet in a geographical area



11.Promotion - ANSWER the process where the marketer communicates
with (potential) customers



12.communication process - ANSWER sender encodes the message,
message goes through message channel, receiver decodes the message,
receiver sends feedback to sender



13.AIDA model to achieve goals - ANSWER Awareness/Attention

Interest
Desire
Action