UConn Comm Exam 3 questions well
answered to pass
hypodermic needle model - ANS ✔✔inaccurate; the first attempt to understand how media
affects people; stated that media injects society with a message that reaches everybody
EQUALLY
propaganda - ANS ✔✔information, especially of a biased or misleading nature, used to promote
or publicize a particular political cause or point of view
limited effect perspective (Joseph Clapper) - ANS ✔✔argued that media did have an effect on
people but this effect was not significant
displacement hypothesis - ANS ✔✔The notion that time spent engaging in one activity
necessarily results in less time spent engaging in other activities
copycat phenomenon - ANS ✔✔people sometimes imitate the exact behaviors that they see
depicted in the media; ex. Joseph Brant kills wife after watching a movie using a similar M.O
social learning theory - ANS ✔✔when attractive models get REWARDED for their behavior,
children are MORE likely to imitate their behavior
when attractive models get PUNISHED for their behavior, children are LESS likely to imitate their
behavior
excitation transfer theory - ANS ✔✔a theory suggesting that arousal produced in one situation
can persist and intensify emotional reactions occurring in later situations; ex. a man watches a
sex crazed movie and then used similar physical action towards his significant other
, agenda setting theory - ANS ✔✔theory that the mass media can set the public agenda by
selecting certain news stories and excluding others, thus influencing what audiences think
about different events; ex. newspaper articles
cultivating theory - ANS ✔✔the notion that television can shape our impressions of the world
around us
mainstreaming (cultivation theory) - ANS ✔✔making us all think the same way about things; ex.
all court cases are always in a large room and a judge sits in from of them and bangs a large
gavel
resonance (cultivation theory) - ANS ✔✔tv will impact us more when what we are watching is
comparable to our real life situations
health communication - ANS ✔✔the study of communication that has an effect on human
health
health campaigns - ANS ✔✔coordinated media messages that encourage the audience to take
specific steps to increase or protect physical and mental health
TEEMS (Targeted Emotional Education Models) - ANS ✔✔the goal is to show individuals talking
about how they feel going through certain situations so that other people can learn from them;
this approach does not necessarily have to be health related
doctor-patient interaction - ANS ✔✔exchanging information between health professionals and
patients, sometimes there are issues with communications, needs to be more clarifying; tends
to be confusion/frustrating for patients
doctor-patient disconnect - ANS ✔✔failure for a doctor to demonstrate an empathetic response
to patient's issues
answered to pass
hypodermic needle model - ANS ✔✔inaccurate; the first attempt to understand how media
affects people; stated that media injects society with a message that reaches everybody
EQUALLY
propaganda - ANS ✔✔information, especially of a biased or misleading nature, used to promote
or publicize a particular political cause or point of view
limited effect perspective (Joseph Clapper) - ANS ✔✔argued that media did have an effect on
people but this effect was not significant
displacement hypothesis - ANS ✔✔The notion that time spent engaging in one activity
necessarily results in less time spent engaging in other activities
copycat phenomenon - ANS ✔✔people sometimes imitate the exact behaviors that they see
depicted in the media; ex. Joseph Brant kills wife after watching a movie using a similar M.O
social learning theory - ANS ✔✔when attractive models get REWARDED for their behavior,
children are MORE likely to imitate their behavior
when attractive models get PUNISHED for their behavior, children are LESS likely to imitate their
behavior
excitation transfer theory - ANS ✔✔a theory suggesting that arousal produced in one situation
can persist and intensify emotional reactions occurring in later situations; ex. a man watches a
sex crazed movie and then used similar physical action towards his significant other
, agenda setting theory - ANS ✔✔theory that the mass media can set the public agenda by
selecting certain news stories and excluding others, thus influencing what audiences think
about different events; ex. newspaper articles
cultivating theory - ANS ✔✔the notion that television can shape our impressions of the world
around us
mainstreaming (cultivation theory) - ANS ✔✔making us all think the same way about things; ex.
all court cases are always in a large room and a judge sits in from of them and bangs a large
gavel
resonance (cultivation theory) - ANS ✔✔tv will impact us more when what we are watching is
comparable to our real life situations
health communication - ANS ✔✔the study of communication that has an effect on human
health
health campaigns - ANS ✔✔coordinated media messages that encourage the audience to take
specific steps to increase or protect physical and mental health
TEEMS (Targeted Emotional Education Models) - ANS ✔✔the goal is to show individuals talking
about how they feel going through certain situations so that other people can learn from them;
this approach does not necessarily have to be health related
doctor-patient interaction - ANS ✔✔exchanging information between health professionals and
patients, sometimes there are issues with communications, needs to be more clarifying; tends
to be confusion/frustrating for patients
doctor-patient disconnect - ANS ✔✔failure for a doctor to demonstrate an empathetic response
to patient's issues
