Si Chen MBA 706 Comprehensive 2026-2027
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What is the primary purpose of targeting in marketing?
A. To reduce product variety
B. To select ideal customer segments that align with the firm’s abilities
C. To increase production efficiency
D. To eliminate competition
Answer: B
2. Why do firms use targeting?
A. Because all customers want the same thing
B. To minimize customer service
C. To better serve customers because one-size-fits-all strategies rarely work
D. To avoid segmentation
Answer: C
3. Which of the following are the two main targeting methods?
A. Direct and indirect
B. Internal and external
,C. Top-down and bottom-up
D. Exclusive and inclusive
Answer: C
4. What characterizes the top-down targeting method?
A. It focuses only on customer profitability
B. It is operational and short-term
C. It evaluates the firm’s resources, strengths, weaknesses, and personality
D. It ignores company capabilities
Answer: C
5. What question is associated with top-down targeting?
A. “How fast can we enter this market?”
B. “Does this market fit who we are?”
C. “What is our promotion budget?”
D. “How many competitors exist?”
Answer: B
6. What does bottom-up targeting primarily evaluate?
A. Corporate culture
B. Product quality only
C. Market profitability factors like size, growth, and competition
D. Organizational structure
Answer: C
7. What question is associated with bottom-up targeting?
A. “Does this fit our brand identity?”
B. “How profitable will this segment be?”
,C. “What is our distribution strategy?”
D. “What should our mission statement be?”
Answer: B
8. Strategic criteria for targeting evaluate:
A. Market attractiveness and alignment with company strengths
B. Social media performance
C. Product color and design
D. Customer complaints
Answer: A
9. In the targeting decision matrix, which scenario means “Go for it”?
A. Weak corporate strengths + unattractive market
B. Weak corporate strengths + attractive market
C. Strong corporate strengths + attractive market
D. Strong corporate strengths + unattractive market
Answer: C
10. What does SWOT stand for?
A. Strategies, Wins, Opportunities, Trends
B. Structure, Workflows, Output, Testing
C. Strengths, Weaknesses, Opportunities, Threats
D. Sales, Workforce, Objectives, Targets
Answer: C
11. Which SWOT components are internal factors?
A. Opportunities and threats
B. Weaknesses and opportunities
, C. Strengths and weaknesses
D. Strengths and opportunities
Answer: C
12. Which SWOT component is an example of a favorable external factor?
A. Strength
B. Weakness
C. Opportunity
D. Threat
Answer: C
13. What do perceptual maps show in targeting?
A. Sales volume over time
B. Customer perceptions of firms relative to competitors
C. Price elasticity
D. Internal cost structures
Answer: B
14. Why is market sizing important?
A. It ensures competitors cannot enter
B. It improves retail store layout
C. It allows for precise estimation of a segment’s revenue potential
D. It determines packaging size
Answer: C
15. Which formula is commonly used for market sizing?
A. (Price × cost) ÷ growth
B. (Population × % aware × % trial × % repeat) × annual purchase
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What is the primary purpose of targeting in marketing?
A. To reduce product variety
B. To select ideal customer segments that align with the firm’s abilities
C. To increase production efficiency
D. To eliminate competition
Answer: B
2. Why do firms use targeting?
A. Because all customers want the same thing
B. To minimize customer service
C. To better serve customers because one-size-fits-all strategies rarely work
D. To avoid segmentation
Answer: C
3. Which of the following are the two main targeting methods?
A. Direct and indirect
B. Internal and external
,C. Top-down and bottom-up
D. Exclusive and inclusive
Answer: C
4. What characterizes the top-down targeting method?
A. It focuses only on customer profitability
B. It is operational and short-term
C. It evaluates the firm’s resources, strengths, weaknesses, and personality
D. It ignores company capabilities
Answer: C
5. What question is associated with top-down targeting?
A. “How fast can we enter this market?”
B. “Does this market fit who we are?”
C. “What is our promotion budget?”
D. “How many competitors exist?”
Answer: B
6. What does bottom-up targeting primarily evaluate?
A. Corporate culture
B. Product quality only
C. Market profitability factors like size, growth, and competition
D. Organizational structure
Answer: C
7. What question is associated with bottom-up targeting?
A. “Does this fit our brand identity?”
B. “How profitable will this segment be?”
,C. “What is our distribution strategy?”
D. “What should our mission statement be?”
Answer: B
8. Strategic criteria for targeting evaluate:
A. Market attractiveness and alignment with company strengths
B. Social media performance
C. Product color and design
D. Customer complaints
Answer: A
9. In the targeting decision matrix, which scenario means “Go for it”?
A. Weak corporate strengths + unattractive market
B. Weak corporate strengths + attractive market
C. Strong corporate strengths + attractive market
D. Strong corporate strengths + unattractive market
Answer: C
10. What does SWOT stand for?
A. Strategies, Wins, Opportunities, Trends
B. Structure, Workflows, Output, Testing
C. Strengths, Weaknesses, Opportunities, Threats
D. Sales, Workforce, Objectives, Targets
Answer: C
11. Which SWOT components are internal factors?
A. Opportunities and threats
B. Weaknesses and opportunities
, C. Strengths and weaknesses
D. Strengths and opportunities
Answer: C
12. Which SWOT component is an example of a favorable external factor?
A. Strength
B. Weakness
C. Opportunity
D. Threat
Answer: C
13. What do perceptual maps show in targeting?
A. Sales volume over time
B. Customer perceptions of firms relative to competitors
C. Price elasticity
D. Internal cost structures
Answer: B
14. Why is market sizing important?
A. It ensures competitors cannot enter
B. It improves retail store layout
C. It allows for precise estimation of a segment’s revenue potential
D. It determines packaging size
Answer: C
15. Which formula is commonly used for market sizing?
A. (Price × cost) ÷ growth
B. (Population × % aware × % trial × % repeat) × annual purchase
