MBA 706 Chen: 2026-2027
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What do the smartest marketers do?
1. Are always monitoring their customers, the environmental context, their
competitors' actions, their relationships with their collaborators, their own
company strengths—the 5Cs.
2. They make decisions about their products, place, promotion, and price—the
4Ps—based on marketing intelligence.
2. Marketing research methods can be used for what?
To obtain many insights about marketing and customers, based on marketing
information marketers are constantly gathering. Whether the assessments are
continuous or periodic, they require knowledge of marketing research techniques.
3. Marketing Research Process
1. Define marketing, and marketing research problem.
2. Try to answer questions with secondary data.
3. Design primary data collection:
a. Sample (e.g., random sample, stratified sample by segment)
b. Technique (qualitative and quantitative)
c. Instruments (e.g., questionnaire, focus group moderator guide)
d. Mode of administration (e.g., web survey, mail, personal interview)
4. Data collection
, 5. Data analysis
6. Communicate results (presentation, recommendations)
4. Data collection techniques include:
• Qualitative: interviews, focus groups, observations and ethnographies
• Quantitative: surveys, experiments, scanner data analysis
5. Secondary
Already exist
ex Library, online
Quick and cheap to get
6. Primary
Design, collect, analyze
ex Focus group, surveys
Can be quite precise
7. Kinds of Data
Primary
Secondary
8. Kinds of Study
Exploratory
Descriptive
Casual
9. Exploratory
Formulate marketing questions
ex. Focus groups, interviews
10. Descriptive
Obtain large-scale stats
ex. Surveys, scanner data
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What do the smartest marketers do?
1. Are always monitoring their customers, the environmental context, their
competitors' actions, their relationships with their collaborators, their own
company strengths—the 5Cs.
2. They make decisions about their products, place, promotion, and price—the
4Ps—based on marketing intelligence.
2. Marketing research methods can be used for what?
To obtain many insights about marketing and customers, based on marketing
information marketers are constantly gathering. Whether the assessments are
continuous or periodic, they require knowledge of marketing research techniques.
3. Marketing Research Process
1. Define marketing, and marketing research problem.
2. Try to answer questions with secondary data.
3. Design primary data collection:
a. Sample (e.g., random sample, stratified sample by segment)
b. Technique (qualitative and quantitative)
c. Instruments (e.g., questionnaire, focus group moderator guide)
d. Mode of administration (e.g., web survey, mail, personal interview)
4. Data collection
, 5. Data analysis
6. Communicate results (presentation, recommendations)
4. Data collection techniques include:
• Qualitative: interviews, focus groups, observations and ethnographies
• Quantitative: surveys, experiments, scanner data analysis
5. Secondary
Already exist
ex Library, online
Quick and cheap to get
6. Primary
Design, collect, analyze
ex Focus group, surveys
Can be quite precise
7. Kinds of Data
Primary
Secondary
8. Kinds of Study
Exploratory
Descriptive
Casual
9. Exploratory
Formulate marketing questions
ex. Focus groups, interviews
10. Descriptive
Obtain large-scale stats
ex. Surveys, scanner data
