2025/2026) already passed
Media Dominates Our Lives (4) - ANS ✔✔Spend on average 9+ hours a day staring at a screen
and consuming media
- Over 5 months a year
Each person sends 34 billion bytes of data back and forth per day
It's not hard to forget that the media exists for us
Psychically of the media
- Before the printing press the only way something was written transmitted was if someone
rewrote it
-- The printing press changed everything about spreading media
--- Opened the door to mass production
The Printing Press (3) - ANS ✔✔The very first book we massed produced was the Bible
Things began to spread
- Cultural as well
Low cost books, newspapers are now available
- Entertainment and news changed
,More efficient than the printing press (2) - ANS ✔✔This was more efficient than the printing
press and publishers began to emerge
There are now over 75,000 book publishers in the US
The Radio (2) - ANS ✔✔Got the 1905 Nobel Prize
Can communicate quickly with people in other locations
The final radio transmission of the Titanic as it sinks (2) - ANS ✔✔Not everyone was tuned into
this technology yet
News of disaster then spread through the normal radio
Radio Act of 1912 (2) - ANS ✔✔All radio's stations must be licensed by the federal government
- So they can regulate where their signal can be broadcasted from (certain area of the spectrum)
All sea going vessels must monitor help signals
National Broadcasting Component (NBC) (2) - ANS ✔✔Radio Station
Rival networks began (CBS)
- Putting on live music, news, sports, mystery novel readings
Broadcasting live from Europe of the beginning of WWI - ANS ✔✔First time in world history that
people are getting this type of information live in their homes
- Critical moment to "breaking news"
,The first ever "talkie" (2) - ANS ✔✔The first time that any movie recorded with live sound that
matches up with the film
Opens a ton of doors to drama
Movies become massively popular (3) - ANS ✔✔7 million tickets a week are sold per week
across the country
- Finical: Unlike Broadway, the cinema did not cost much
-- Want to go out for a special event? Go to the movies!
- Novelty: Perceived it as a big deal
-- One of the first times where all social classes where in the same room because they all
thought it was cool and everyone could afford it
Golden Moments of Film (6) - ANS ✔✔1968: Rated R
- Government wanted to watch and tell you who can and cannot watch it
- But then the MPAA created their own system of rating it
1977: Star Wars
1995: Toy Story
- Graphics improved a LOT
1997: DVD
- Digital technology was growing
, 2007: Netflix
2010: Avatar
First television (3) - ANS ✔✔Emergences at the 1939 fair
- Nobody cared until 2 decades later
Realized that we can use this for news coverage and show people what is exactly happening
instead of telling
- Redefined ways in which we got our news
Some people thought that TV was a waste land and consuming us
Some people could not get signals for the TV (in rural areas) for broadcast TV - ANS ✔✔It was
too expensive to send to those 8 people up in the mountains
- Hey what if we put the signal in the wire and run it along the phone lines and people get
television through the CABLE?!
-- Cable TV is produced
--- We can add more channels and we can put out whatever we want because no rules
Fox had like 2 shows but they had money behind them - ANS ✔✔Broadcasted more programs
and half of the games
Satellite TV came in - ANS ✔✔Weird channels with one area of interest began to grow
TV turned into this beast - ANS ✔✔Pop cultural grows too