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Exam (elaborations)

Real Estate Marketing SAE Exam Prep 2026/2027: Simplified Questions &Answers, Study Guide & Key Terms

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A comprehensive real estate marketing SAE exam study guide for 2026/2027, featuring simplified questions and answers covering key concepts, definitions, and strategies. Includes topics such as the 4 P's of marketing, AIDA model, buyer types, CMA, SWOT analysis, fair housing laws, loan types, and agent compensation. Ideal for real estate students, new agents, and professionals preparing for licensing exams. 1. Steps involved in a sale defined as expected benefits to be received as a result of ownership - ANSWER-amenities 2. Objectives should be - ANSWER-measurable and achievable as well as timely. 3. Goals should be - ANSWER-attainable, flexible, measurable, and time frame 4. Shot gun method - ANSWER-often the preferred choice for new agents until they realize that they can't possibly take on such a large-scale market 5. 4 types of buyers - ANSWER--first time buyers -relocators -upgraders -investors 6. Communication is - ANSWER-transcribing and receiving/ talking and listening 7. Marketing budget goals should be set for a minimum of ___________, realistically more - ANSWER-6 months 8. _______ drive the market - ANSWER-consumers 9. Agents should "listen" not only to what the client is Saying, but also to ___________________. - ANSWER-body language 10. To be an effective problem solver, a real estate agent should understand the __________ involved in a sale. - ANSWER-psychological 11. In which emotional phase is the buyer ready to buy? - ANSWER-Act 12. Gathering data, analyzing it and drawing conclusions based on it describes - ANSWER-marketing research 13. Most common reason a property fails to sell is - ANSWER-price

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Uploaded on
December 10, 2025
Number of pages
11
Written in
2025/2026
Type
Exam (elaborations)
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Champions Real Estate Marketing SAE Exam
Simplified Questions with Answers 2026/2027
1. Steps involved in a sale defined as expected benefits to be received as a result
of ownership - ANSWER-amenities

2. Objectives should be - ANSWER-measurable and achievable as well as timely.

3. Goals should be - ANSWER-attainable, flexible, measurable, and time frame

4. Shot gun method - ANSWER-often the preferred choice for new agents until
they realize that they can't possibly take on such a large-scale market

5. 4 types of buyers - ANSWER--first time buyers
-relocators
-upgraders
-investors

6. Communication is - ANSWER-transcribing and receiving/ talking and listening

7. Marketing budget goals should be set for a minimum of ___________,
realistically more - ANSWER-6 months

8. _______ drive the market - ANSWER-consumers

9. Agents should "listen" not only to what the client is
Saying, but also to ___________________. - ANSWER-body language

10.To be an effective problem solver, a real estate agent should understand the
__________ involved in a sale. - ANSWER-psychological

11.In which emotional phase is the buyer ready to buy? - ANSWER-Act

12.Gathering data, analyzing it and drawing conclusions based on it describes -
ANSWER-marketing research

13.Most common reason a property fails to sell is - ANSWER-price

, 14.Matching human needs with goods or services to meet those needs is the
process of - ANSWER-marketing

15._____________________ is a key personality trait of a successful agent -
ANSWER-problem solving

16.3 Ways Sales Agents Add Value to the Buying Process - ANSWER-
Counseling, Negotiating, and Managing the transaction

17.Four P's of marketing real estate - ANSWER-product, promotion, price and
place

18.How can you know your product? - ANSWER-Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house

19.AIDA - ANSWER-(The four psychological
Steps of a sale: attention, interest, desire and action).

20.States that rational buyers will pay no more for a
Property than they would for an equally desirable,
Comparable property. - ANSWER-The principle of substitution in real estate
valuation

21.Marketing to a specific age group is sometimes called - ANSWER-generational
selling

22.An acronym for the psychological steps of a sale is - ANSWER-AIDA

23.A willingness to change and grow your marketing plan demonstrates to concept
of____________. - ANSWER-adaptation

24.To be an effective problem solver, it is beneficial to understand .... - ANSWER-
basic human needs and the psychological


25.Analyzing strengths, weaknesses, opportunities, and threats is referred to as a -
ANSWER-SWOT analysis

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