Page 1 of 96
2025/2026 WSET LEVEL 4 D2 EXAM BANK
CURRENTLY TESTING QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED) FOR GUARANTEED
PASS/TOP-RATED A+.
WSET
Ace your WSET Level 4 D2 exam with this definitive guide,
designed to master the business of wine, global market forces,
and supply chain dynamics. This resource delivers scenario-
based practice questions covering marketing strategies,
distribution models, and consumer behavior trends.
Describe what happens when relative supply and demand
change ...... ANSWER ....... - When supply exceeds
demand: price falls, consumer have greater choice of
cheaper alternatives. Producers lower price to remain
competitive. Fall in prices lead to increased demand in
the long run
- When demand exceeds supply: price increase, consumers
willing to pay higher for some wines; others simply switch to
another wine or a different alcoholic drink
The general factors affecting demand for wine ......
ANSWER ....... - Social
, Page 2 of 96
- Economic
- Legislative
- Political
List major social factors affecting demand for wine ......
ANSWER ....... - Change in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
Describe how global wine consumption habits have
changed since 2001 ...... ANSWER ....... - Rapid growth in
the first part of 2000
- Fall after 2008 financial crisis as many consumers
reduce spending on non-essential products
- Slight decline in recent years and due to remain stable
to 2021
- Strong growth in sparkling wine sales
Top five countries for total wine consumption in 2017 ......
ANSWER ....... - USA
- France
, Page 3 of 96
- Italy
- Germany
- China
Explain the increasing wine consumption in USA in the last
20-30 yr ...... ANSWER ....... - Increasing globalization of
the food and drinks industry
- Consumers more able and willing to embrace new
tastes
- Increases and improvement in wine production in the
domestic market
Explain the increasing wine consumption in China ......
ANSWER ....... - Growing middle class showing wealth
and status - move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling wine consumption in
traditional wine-drinking countries ...... ANSWER ....... -
Younger people drinking less wine: old fashioned; less
time in bars, more on social media
, Page 4 of 96
- Health concerns: mostly due to government campaigns,
e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals, less
lunchtime drinking
- Reduced availability of cheap wine: reduce over-
production, some consumers switch to cheaper
alcoholic drinks
List a few major changes in consumer preferences in recent
years ...... ANSWER ....... - Rose and Prosecco become
popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going
out of fashion
What factors could influence a wine's reputation? ......
ANSWER ....... - Good reviews from leading publications
and critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television
series, music lyrics or celebrity lifestyle news
- Peer opinions
2025/2026 WSET LEVEL 4 D2 EXAM BANK
CURRENTLY TESTING QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED) FOR GUARANTEED
PASS/TOP-RATED A+.
WSET
Ace your WSET Level 4 D2 exam with this definitive guide,
designed to master the business of wine, global market forces,
and supply chain dynamics. This resource delivers scenario-
based practice questions covering marketing strategies,
distribution models, and consumer behavior trends.
Describe what happens when relative supply and demand
change ...... ANSWER ....... - When supply exceeds
demand: price falls, consumer have greater choice of
cheaper alternatives. Producers lower price to remain
competitive. Fall in prices lead to increased demand in
the long run
- When demand exceeds supply: price increase, consumers
willing to pay higher for some wines; others simply switch to
another wine or a different alcoholic drink
The general factors affecting demand for wine ......
ANSWER ....... - Social
, Page 2 of 96
- Economic
- Legislative
- Political
List major social factors affecting demand for wine ......
ANSWER ....... - Change in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
Describe how global wine consumption habits have
changed since 2001 ...... ANSWER ....... - Rapid growth in
the first part of 2000
- Fall after 2008 financial crisis as many consumers
reduce spending on non-essential products
- Slight decline in recent years and due to remain stable
to 2021
- Strong growth in sparkling wine sales
Top five countries for total wine consumption in 2017 ......
ANSWER ....... - USA
- France
, Page 3 of 96
- Italy
- Germany
- China
Explain the increasing wine consumption in USA in the last
20-30 yr ...... ANSWER ....... - Increasing globalization of
the food and drinks industry
- Consumers more able and willing to embrace new
tastes
- Increases and improvement in wine production in the
domestic market
Explain the increasing wine consumption in China ......
ANSWER ....... - Growing middle class showing wealth
and status - move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling wine consumption in
traditional wine-drinking countries ...... ANSWER ....... -
Younger people drinking less wine: old fashioned; less
time in bars, more on social media
, Page 4 of 96
- Health concerns: mostly due to government campaigns,
e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals, less
lunchtime drinking
- Reduced availability of cheap wine: reduce over-
production, some consumers switch to cheaper
alcoholic drinks
List a few major changes in consumer preferences in recent
years ...... ANSWER ....... - Rose and Prosecco become
popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going
out of fashion
What factors could influence a wine's reputation? ......
ANSWER ....... - Good reviews from leading publications
and critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television
series, music lyrics or celebrity lifestyle news
- Peer opinions
