Braze Exam deck #2 Questions with Correct Answers Latest Update 2025/2026
SDK - Answers Collect data from consumers' devices; import only needs engineers. Complete
development kit
Carmen sees she has rewards in the app, she adds a sandwich to the cart, she forgets to order,
braze STK sees that she didn't buy and can send a notification to buy
API - Answers communication between two platforms, requires engineering
migrating data from other systems
carmen wants to send reward points to braze, then use that to trigger another email that lets
carmen know she got that reward
CSV - Answers quickly import spreadsheet data, ready out of the box
When uploading data with the User Import feature, an external ID, alias, or Braze ID for each user
is required
Partner integrations - Answers Braze alloys, curated eco system
User Profile - Answers is a collection of data that Braze uses to represent an individual
consumer and stores all data related to them and their device(s). User profile data falls into two
broad categories: attributes and events (including purchase events).
Attributes - Answers Facts about a consumer or their devices, name email favorite color
Events - Answers actions done by a customer, making a purchase, liking an article, event that
happens to them
out of the box data - Answers Out-of-the-box data also enable you to engage anonymous users
to drive purchases, account creation, and other high-value actions.
auto collected by SDK
device data
geolocation data
message interaction data
identified and anonymous users
Standard attribute - Answers First name, last name, phone number, email subscription status,
SDK - Answers Collect data from consumers' devices; import only needs engineers. Complete
development kit
Carmen sees she has rewards in the app, she adds a sandwich to the cart, she forgets to order,
braze STK sees that she didn't buy and can send a notification to buy
API - Answers communication between two platforms, requires engineering
migrating data from other systems
carmen wants to send reward points to braze, then use that to trigger another email that lets
carmen know she got that reward
CSV - Answers quickly import spreadsheet data, ready out of the box
When uploading data with the User Import feature, an external ID, alias, or Braze ID for each user
is required
Partner integrations - Answers Braze alloys, curated eco system
User Profile - Answers is a collection of data that Braze uses to represent an individual
consumer and stores all data related to them and their device(s). User profile data falls into two
broad categories: attributes and events (including purchase events).
Attributes - Answers Facts about a consumer or their devices, name email favorite color
Events - Answers actions done by a customer, making a purchase, liking an article, event that
happens to them
out of the box data - Answers Out-of-the-box data also enable you to engage anonymous users
to drive purchases, account creation, and other high-value actions.
auto collected by SDK
device data
geolocation data
message interaction data
identified and anonymous users
Standard attribute - Answers First name, last name, phone number, email subscription status,
