Answers!!
1. brick-and-mortar the presence of a physical storefront and face-to-face customer
experiences
2. closeout stores ott-price stores that otter an assortment of brand-name merchandise at
a signifi- cant discount ott the manufacturer's price
3. commercial cue advertising message that impacts purchase decisions
4. compariso the customer who spends time searching for the best price or deal on
n shopper the item she is looking to purchase
5. convenienc these stores aim at providing their customers a convenient shopping
e stores experience. the general merchandise stores are easily accessible, small
in size, with quick shopping and easy checkout
6. corporate chain a company that operates multiple stores under common ownership,
and usually has centralized decision-making
7. demographics quantifiable information about a customer such as household size,
income, edu- cation, occupation, and place of residence
8. departme these stores otter good service and a broad variety and assortment of
nt stores products of mid-to-high quality
9. direct selling salespeople contact customers directly in a convenient location, often at
a cus- tomer's home; demonstrate product benefits; take orders; and deliver
the products or perform the services
10. discount selling these retailers otter a broad variety of merchandise, limited service, and
low prices
11. distributi the chain of businesses through which a good or service passes until it
on reaches the end customer
channel
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, NRF Certification Test Questions With 100% Solved
Answers!!
12. diverse shopper this buyer is hard to predict or to understand. he shops in many
ditterent places and is not obviously influenced by any one retail
element
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