CSFRST 2300 exam 4 questions well
answered graded A+ 2025/2026
virtual reality - ANS ✔✔computer generated environment
augmented reality - ANS ✔✔virtual enhancements integrated with real world objects
artificial intelligence - ANS ✔✔the machine-learning process to product fashion and predict
trends, capacity planning, etc.
gamification - ANS ✔✔use of game mechanics in nongame environments
tutorials,
leader board
virtual currencies
brand equity - ANS ✔✔Market value & Symbolic Value ?●Biggest challenge, measuring a brand
value●Traditional aspect (measure market share, financial performance)●Non traditional aspect
(measure symbolical impact, media impact, symbolic "value")●Companies can create brand
equity for their products by making them Memorable, easily recognizable, and superior
inquality and reliability●Negative brand equity examples:1. failure in a quality (product,
service)2. failure in a social responsibility
CPM - ANS ✔✔
social media trends - ANS ✔✔ephemeral story telling
influencer marketing
, video
who was first successful online subscription service - ANS ✔✔StitchFix
6 types of brands - ANS ✔✔product
service
experience
retailers and distributers
individual people
geographical locations
importance of supply chain - ANS ✔✔production
distribution
fulfillment
3 changes in fashion industry - ANS ✔✔less middlemen
more dynamic and agile business - economies of scale
environment friendly
pureplay brand - ANS ✔✔only on ecommerce - no pysical
recommerce brand - ANS ✔✔like depop or realreal
peer to peer - ANS ✔✔individual to sell on a brand service
consumer centric - ANS ✔✔creating positive consumer experience at point of sale and post sale
answered graded A+ 2025/2026
virtual reality - ANS ✔✔computer generated environment
augmented reality - ANS ✔✔virtual enhancements integrated with real world objects
artificial intelligence - ANS ✔✔the machine-learning process to product fashion and predict
trends, capacity planning, etc.
gamification - ANS ✔✔use of game mechanics in nongame environments
tutorials,
leader board
virtual currencies
brand equity - ANS ✔✔Market value & Symbolic Value ?●Biggest challenge, measuring a brand
value●Traditional aspect (measure market share, financial performance)●Non traditional aspect
(measure symbolical impact, media impact, symbolic "value")●Companies can create brand
equity for their products by making them Memorable, easily recognizable, and superior
inquality and reliability●Negative brand equity examples:1. failure in a quality (product,
service)2. failure in a social responsibility
CPM - ANS ✔✔
social media trends - ANS ✔✔ephemeral story telling
influencer marketing
, video
who was first successful online subscription service - ANS ✔✔StitchFix
6 types of brands - ANS ✔✔product
service
experience
retailers and distributers
individual people
geographical locations
importance of supply chain - ANS ✔✔production
distribution
fulfillment
3 changes in fashion industry - ANS ✔✔less middlemen
more dynamic and agile business - economies of scale
environment friendly
pureplay brand - ANS ✔✔only on ecommerce - no pysical
recommerce brand - ANS ✔✔like depop or realreal
peer to peer - ANS ✔✔individual to sell on a brand service
consumer centric - ANS ✔✔creating positive consumer experience at point of sale and post sale
