TEST BANK FOR
MARKETING MANAGEMENT 4TH EDITIONMARK
JOHNSTON GREG MARSHALL
Chapter c1
Student cname:
TRUE/FALSE c- cWrite c'T' cif cthe cstatement cis ctrue cand c'F' cif cthe cstatement cis cfalse.
1) A ccommonly cheld cmisconception cabout cmarketing cis cthat cit cis call cabout
cadvertising cand cselling.
1) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
Learning cObjective c: c01-01 cIdentify ctypical cmisconceptions cabout cmarketing, cwhy cthey cpersist, cand
cthe cTopic c: cMarketing cand cMarketing cManagement cDefined
Bloom's c: cRemember
cDifficulty c: c1 cEasy
cGradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c01 cA ccommonly cheld cmisconception cabout cmarketin...
Version 1
c1
,2) Marketing cis crelevant conly cto cpeople cin cthe corganization cwho cwork cdirectly cin cthe
cmarketing cdepartment.
2) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Learning cObjective c: c01-01 cIdentify ctypical cmisconceptions cabout cmarketing, cwhy cthey cpersist, cand
cthe cTopic c: cMarketing cand cMarketing cManagement cDefined
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c02 cMarketing cis crelevant conly cto cpeople cin cthe c...
Version 2
c1
,3) The cAmerican cMarketing cAssociation cdefines cmarketing cas c“the cactivity, cset cof
cinstitutions, cand cprocesses cfor ccreating, ccommunicating, cdelivering, cand cexchanging
cofferings cthat chave cvalue cfor ccustomers, cclients, cpartners, cand csociety cat clarge.”
3) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
Topic c: cMarketing cand cMarketing cManagement
cDefined cBloom's c: cRemember
Difficulty c: c1 cEasy
Learning cObjective c: c01-02 cDefine cwhat cmarketing cand cmarketing cmanagement creally care cand chow
cthey ccon cGradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c03 cThe cAmerican cMarketing cAssociation cdefines cm...
4) Peter cDrucker cstated cthat csince cit cis cthe ccustomer cwho cdefines cvalue, cthe cbusiness
centerprise chas conly ctwo cbusiness cfunctions: cmarketing cand cinnovation.
4) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cRemember
Difficulty c: c1 cEasy
Topic c: cThe cConcept cof cCustomer cValue
Learning cObjective c: c01-02 cDefine cwhat cmarketing cand cmarketing cmanagement creally care cand chow
cthey ccon cGradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c04 cPeter cDrucker cstated cthat csince cit cis cthe ccu...
5) Sustainability crefers cto cbusiness cpractices cthat cprolong cthe clife ccycle cof ca cproduct.
5) c
⊚ c true
⊚ c false
Question cDetails
Accessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Topic c: cMarketing cand cMarketing cManagement cDefined
Learning cObjective c: c01-02 cDefine cwhat cmarketing cand cmarketing cmanagement creally care cand chow
cthey ccon cAACSB c: cEthics
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c05 cSustainability crefers cto cbusiness cpractices c...
Version 3
c1
, 6) Firms cthat care cstuck cin ca cproduction corientation cmentality clikely cwill chave cgreat
cdifficulty ccompeting csuccessfully cfor ccustomers.
6) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Learning cObjective c: c01-03 cAppreciate chow cmarketing chas cevolved cfrom cits cearly croots cto cbe
cpracticed cTopic c: cThe cEvolution cof cMarketing
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c06 cFirms cthat care cstuck cin ca cproduction corienta...
\hen cHenry cFord csaid, c“People ccan chave cthe cModel cT cin cany ccolor—so clong cthat cit’s
cblack,” che cwas creflecting ca csales corientation.
6) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Learning cObjective c: c01-03 cAppreciate chow cmarketing chas cevolved cfrom cits cearly croots cto cbe
cpracticed cTopic c: cThe cEvolution cof cMarketing
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c07 cWhen cHenry cFord csaid, c“People ccan chave...
7) Don cPeppers cand cMartha cRogers cpopularized cthe cterm cone-to-one cmarketing. cSome
cfirms ccome cclose cto cone-to-one cmarketing cby ccombining cflexible cmanufacturing
cwith cflexible cmarketing cto cenhance ccustomer cchoices.
7) c
⊚ c true
⊚ c false
Version 4
c1
MARKETING MANAGEMENT 4TH EDITIONMARK
JOHNSTON GREG MARSHALL
Chapter c1
Student cname:
TRUE/FALSE c- cWrite c'T' cif cthe cstatement cis ctrue cand c'F' cif cthe cstatement cis cfalse.
1) A ccommonly cheld cmisconception cabout cmarketing cis cthat cit cis call cabout
cadvertising cand cselling.
1) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
Learning cObjective c: c01-01 cIdentify ctypical cmisconceptions cabout cmarketing, cwhy cthey cpersist, cand
cthe cTopic c: cMarketing cand cMarketing cManagement cDefined
Bloom's c: cRemember
cDifficulty c: c1 cEasy
cGradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c01 cA ccommonly cheld cmisconception cabout cmarketin...
Version 1
c1
,2) Marketing cis crelevant conly cto cpeople cin cthe corganization cwho cwork cdirectly cin cthe
cmarketing cdepartment.
2) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Learning cObjective c: c01-01 cIdentify ctypical cmisconceptions cabout cmarketing, cwhy cthey cpersist, cand
cthe cTopic c: cMarketing cand cMarketing cManagement cDefined
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c02 cMarketing cis crelevant conly cto cpeople cin cthe c...
Version 2
c1
,3) The cAmerican cMarketing cAssociation cdefines cmarketing cas c“the cactivity, cset cof
cinstitutions, cand cprocesses cfor ccreating, ccommunicating, cdelivering, cand cexchanging
cofferings cthat chave cvalue cfor ccustomers, cclients, cpartners, cand csociety cat clarge.”
3) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
Topic c: cMarketing cand cMarketing cManagement
cDefined cBloom's c: cRemember
Difficulty c: c1 cEasy
Learning cObjective c: c01-02 cDefine cwhat cmarketing cand cmarketing cmanagement creally care cand chow
cthey ccon cGradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c03 cThe cAmerican cMarketing cAssociation cdefines cm...
4) Peter cDrucker cstated cthat csince cit cis cthe ccustomer cwho cdefines cvalue, cthe cbusiness
centerprise chas conly ctwo cbusiness cfunctions: cmarketing cand cinnovation.
4) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cRemember
Difficulty c: c1 cEasy
Topic c: cThe cConcept cof cCustomer cValue
Learning cObjective c: c01-02 cDefine cwhat cmarketing cand cmarketing cmanagement creally care cand chow
cthey ccon cGradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c04 cPeter cDrucker cstated cthat csince cit cis cthe ccu...
5) Sustainability crefers cto cbusiness cpractices cthat cprolong cthe clife ccycle cof ca cproduct.
5) c
⊚ c true
⊚ c false
Question cDetails
Accessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Topic c: cMarketing cand cMarketing cManagement cDefined
Learning cObjective c: c01-02 cDefine cwhat cmarketing cand cmarketing cmanagement creally care cand chow
cthey ccon cAACSB c: cEthics
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c05 cSustainability crefers cto cbusiness cpractices c...
Version 3
c1
, 6) Firms cthat care cstuck cin ca cproduction corientation cmentality clikely cwill chave cgreat
cdifficulty ccompeting csuccessfully cfor ccustomers.
6) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Learning cObjective c: c01-03 cAppreciate chow cmarketing chas cevolved cfrom cits cearly croots cto cbe
cpracticed cTopic c: cThe cEvolution cof cMarketing
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c06 cFirms cthat care cstuck cin ca cproduction corienta...
\hen cHenry cFord csaid, c“People ccan chave cthe cModel cT cin cany ccolor—so clong cthat cit’s
cblack,” che cwas creflecting ca csales corientation.
6) c
⊚ c true
⊚ c false
Question cDetails
AACSB c: cAnalytical cThinking
cAccessibility c: cKeyboard cNavigation
cBloom's c: cUnderstand
Difficulty c: c2 cMedium
Learning cObjective c: c01-03 cAppreciate chow cmarketing chas cevolved cfrom cits cearly croots cto cbe
cpracticed cTopic c: cThe cEvolution cof cMarketing
Gradable c: cautomatic
Source c: cChapter c01 cTest cBank c> cTF cQu. c07 cWhen cHenry cFord csaid, c“People ccan chave...
7) Don cPeppers cand cMartha cRogers cpopularized cthe cterm cone-to-one cmarketing. cSome
cfirms ccome cclose cto cone-to-one cmarketing cby ccombining cflexible cmanufacturing
cwith cflexible cmarketing cto cenhance ccustomer cchoices.
7) c
⊚ c true
⊚ c false
Version 4
c1
