WGU DIGITAL LATEST
MARKETING
SCIENCE - D378
EXAM
True or False?
Acquired links tend to be viewed as having more value than editorial
links. - ANSWERS-f
SEM Aspects - ANSWERS-Paid
Focused mainly on sales
Immediate effect, quick strategy
Expensive
Occurs on 3rd party websites
Easier to measure
Searchers tend not to trust results
SEO Aspects - ANSWERS-Organic (unpaid)
Aim is to improve trust, brand loyalty
Lasting effect, slow strategy
END OF
PAGE
1
, WGU DIGITAL LATEST
MARKETING
SCIENCE - D378
EXAM
Lower cost to implement
Occurs on your website
Harder to measure
Trusted by searchers
SEarch Process - ANSWERS-Search Query
Web Server
Index Service
Document Server
Web User/Searcher
Search Query: - ANSWERS-First, a searcher thinks of a search that they
want to perform. Then, they type the keyword or keywords into the
search engine.
Web Server: - ANSWERS-Upon receiving the query, the web server
passes the query (search) on to the index server.
END OF
PAGE
2
, WGU DIGITAL LATEST
MARKETING
SCIENCE - D378
EXAM
Index Server: - ANSWERS-The index server then retrieves the best
documents related to the query. The index server then passes what it has
found to the document server.
Document Server: - ANSWERS-Using specialized algorithms, the
document server looks for and retrieves the best matching documents (or
images, or video, etc.) and sends these onto the searcher.
Web User/Searcher: - ANSWERS-At this point, the searcher is either
satisfied with the results that have been returned, or they will continue
refining their search until they get the results they are looking for.
Purchase funnel - ANSWERS-Awareness
Research
Consideration
Purchase
Post Purchase Evalution
END OF
PAGE
3
, WGU DIGITAL LATEST
MARKETING
SCIENCE - D378
EXAM
Ad Groups - ANSWERS-Ad groups* provide structure for your
campaigns. To create effective ad groups, specific keywords related to
the theme of a campaign are needed. Some experts say that no more than
7-10 ad groups per campaign is best.
Max/Min ad stuff - ANSWERS-Campaigns based on products or
services
Max 7-10 ad groups per campaign
Max 10-20 keywords per ad group
Max 2-3 ads per ad group
ROAS - ANSWERS-ROAS = Revenue ÷ Expenses
ROI - ANSWERS-ROI = (Investment gain − Marketing investment) ÷
Marketing investment
END OF
PAGE
4
MARKETING
SCIENCE - D378
EXAM
True or False?
Acquired links tend to be viewed as having more value than editorial
links. - ANSWERS-f
SEM Aspects - ANSWERS-Paid
Focused mainly on sales
Immediate effect, quick strategy
Expensive
Occurs on 3rd party websites
Easier to measure
Searchers tend not to trust results
SEO Aspects - ANSWERS-Organic (unpaid)
Aim is to improve trust, brand loyalty
Lasting effect, slow strategy
END OF
PAGE
1
, WGU DIGITAL LATEST
MARKETING
SCIENCE - D378
EXAM
Lower cost to implement
Occurs on your website
Harder to measure
Trusted by searchers
SEarch Process - ANSWERS-Search Query
Web Server
Index Service
Document Server
Web User/Searcher
Search Query: - ANSWERS-First, a searcher thinks of a search that they
want to perform. Then, they type the keyword or keywords into the
search engine.
Web Server: - ANSWERS-Upon receiving the query, the web server
passes the query (search) on to the index server.
END OF
PAGE
2
, WGU DIGITAL LATEST
MARKETING
SCIENCE - D378
EXAM
Index Server: - ANSWERS-The index server then retrieves the best
documents related to the query. The index server then passes what it has
found to the document server.
Document Server: - ANSWERS-Using specialized algorithms, the
document server looks for and retrieves the best matching documents (or
images, or video, etc.) and sends these onto the searcher.
Web User/Searcher: - ANSWERS-At this point, the searcher is either
satisfied with the results that have been returned, or they will continue
refining their search until they get the results they are looking for.
Purchase funnel - ANSWERS-Awareness
Research
Consideration
Purchase
Post Purchase Evalution
END OF
PAGE
3
, WGU DIGITAL LATEST
MARKETING
SCIENCE - D378
EXAM
Ad Groups - ANSWERS-Ad groups* provide structure for your
campaigns. To create effective ad groups, specific keywords related to
the theme of a campaign are needed. Some experts say that no more than
7-10 ad groups per campaign is best.
Max/Min ad stuff - ANSWERS-Campaigns based on products or
services
Max 7-10 ad groups per campaign
Max 10-20 keywords per ad group
Max 2-3 ads per ad group
ROAS - ANSWERS-ROAS = Revenue ÷ Expenses
ROI - ANSWERS-ROI = (Investment gain − Marketing investment) ÷
Marketing investment
END OF
PAGE
4
