DMSC IAB DIGITAL MEDIA SALESPERSON
PRACTICE EXAM QUESTIONS AND
CORRECT ANSWERS (VERIFIED ANSWERS)
PLUS RATIONALES 2026 Q&A | INSTANT
DOWNLOAD PDF
1. What is the primary goal of a digital media salesperson?
A) Design website layouts
B) Sell digital advertising inventory
C) Develop social media content
D) Analyze web traffic
Answer: B) Sell digital advertising inventory
Rationale: The main role of a digital media salesperson is to generate
revenue by selling ad space across digital platforms.
2. Which metric measures the number of times an ad is displayed?
A) CTR
B) Impression
C) Conversion rate
D) Bounce rate
Answer: B) Impression
Rationale: An impression represents each time an ad is shown to a user.
3. What does CTR stand for in digital advertising?
A) Cost to revenue
B) Click-through rate
C) Customer target reach
D) Content tracking report
,Answer: B) Click-through rate
Rationale: CTR measures the percentage of people who click on an ad
after seeing it.
4. Which pricing model charges advertisers based on the number of
clicks their ad receives?
A) CPM
B) CPC
C) CPA
D) Flat rate
Answer: B) CPC
Rationale: CPC (Cost Per Click) charges the advertiser for each click.
5. What is programmatic advertising?
A) Manual ad placement on websites
B) Automated buying and selling of ad space
C) Designing display banners
D) Sending email newsletters
Answer: B) Automated buying and selling of ad space
Rationale: Programmatic uses software and algorithms to purchase ads
in real time.
6. Which type of digital ad is displayed before a user’s video content?
A) Banner ad
B) Pre-roll ad
C) Pop-up ad
D) Native ad
Answer: B) Pre-roll ad
Rationale: Pre-roll ads play before the main video content starts.
7. What is a conversion in digital marketing terms?
A) A website visit
B) A completed desired action (purchase, signup, etc.)
, C) A social media share
D) An ad impression
Answer: B) A completed desired action (purchase, signup, etc.)
Rationale: Conversions track when a user completes a goal set by the
advertiser.
8. Which analytics metric indicates how engaged users are with
content?
A) Bounce rate
B) Time on site
C) Impressions
D) CTR
Answer: B) Time on site
Rationale: Longer time on site suggests higher engagement.
9. What is native advertising?
A) Ads that blend in with website content
B) Pop-up ads
C) Banner ads only
D) Paid search ads
Answer: A) Ads that blend in with website content
Rationale: Native ads are designed to match the look and feel of the
platform they appear on.
10. What does CPM stand for?
A) Cost per minute
B) Cost per thousand impressions
C) Clicks per minute
D) Cost per media
Answer: B) Cost per thousand impressions
Rationale: CPM charges advertisers based on every 1,000 ad
impressions.
PRACTICE EXAM QUESTIONS AND
CORRECT ANSWERS (VERIFIED ANSWERS)
PLUS RATIONALES 2026 Q&A | INSTANT
DOWNLOAD PDF
1. What is the primary goal of a digital media salesperson?
A) Design website layouts
B) Sell digital advertising inventory
C) Develop social media content
D) Analyze web traffic
Answer: B) Sell digital advertising inventory
Rationale: The main role of a digital media salesperson is to generate
revenue by selling ad space across digital platforms.
2. Which metric measures the number of times an ad is displayed?
A) CTR
B) Impression
C) Conversion rate
D) Bounce rate
Answer: B) Impression
Rationale: An impression represents each time an ad is shown to a user.
3. What does CTR stand for in digital advertising?
A) Cost to revenue
B) Click-through rate
C) Customer target reach
D) Content tracking report
,Answer: B) Click-through rate
Rationale: CTR measures the percentage of people who click on an ad
after seeing it.
4. Which pricing model charges advertisers based on the number of
clicks their ad receives?
A) CPM
B) CPC
C) CPA
D) Flat rate
Answer: B) CPC
Rationale: CPC (Cost Per Click) charges the advertiser for each click.
5. What is programmatic advertising?
A) Manual ad placement on websites
B) Automated buying and selling of ad space
C) Designing display banners
D) Sending email newsletters
Answer: B) Automated buying and selling of ad space
Rationale: Programmatic uses software and algorithms to purchase ads
in real time.
6. Which type of digital ad is displayed before a user’s video content?
A) Banner ad
B) Pre-roll ad
C) Pop-up ad
D) Native ad
Answer: B) Pre-roll ad
Rationale: Pre-roll ads play before the main video content starts.
7. What is a conversion in digital marketing terms?
A) A website visit
B) A completed desired action (purchase, signup, etc.)
, C) A social media share
D) An ad impression
Answer: B) A completed desired action (purchase, signup, etc.)
Rationale: Conversions track when a user completes a goal set by the
advertiser.
8. Which analytics metric indicates how engaged users are with
content?
A) Bounce rate
B) Time on site
C) Impressions
D) CTR
Answer: B) Time on site
Rationale: Longer time on site suggests higher engagement.
9. What is native advertising?
A) Ads that blend in with website content
B) Pop-up ads
C) Banner ads only
D) Paid search ads
Answer: A) Ads that blend in with website content
Rationale: Native ads are designed to match the look and feel of the
platform they appear on.
10. What does CPM stand for?
A) Cost per minute
B) Cost per thousand impressions
C) Clicks per minute
D) Cost per media
Answer: B) Cost per thousand impressions
Rationale: CPM charges advertisers based on every 1,000 ad
impressions.
