Instructor’s Manual o
ExploringStrategy Text o o
and Cases o o
Twelfth edition o
Richard Whittington o o
Patrick Regnér Du o o
ncan Angwin Gerr o o
y Johnson Kevan Sc
o o o
holes
WithotheoassistanceoofoCliveoKerridgeoandoJasonoEvans
For further instructor material please
o o o o
visit: o
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
o o o o
Lecturersoadoptingotheomainotextoareopermittedotoodownloadoandophotocopyotheomanualoasorequired.
,PEARSONo EDUCATIONo LIMITED
KAOoTwo
oKAO oPar
k
HarlowoCM17o9SRoUnite
doKingdom
Tel:o+44o(0)1279o623623
Web:o www.pearson-books.com
Thisoeditionopublishedo2020
©oPearsonoEducationoLimitedo2020
TheorightsoofoRichardoWhittington,oPatrickoRegnér,oDuncanoAngwin,oGerryoJohnsonoandoKevanoScho
lesotoobeoidentifiedoasoauthorsoofothisoworkohaveobeenoassertedobyothemoinoaccordanceowithotheoCopyri
ght,oDesignsoandoPatentsoActo1988.
ISBNo 978-1-292-28249-7
Allorightsoreserved.oPermissionoisoherebyogivenoforotheomaterialoinothisopublicationotoobeoreprodu
cedoforoOHPotransparenciesoandostudentohandouts,owithoutoexpressopermissionoofotheoPublishers,
ofor oeducational opurposes oonly. oInoalloother ocases, ono opartoof othis opublication omayobeoreproduced, o
storedoinoaoretrievalosystem,oorotransmittedoinoanyoformoorobyoanyomeans,oelectronic,omechanical,op
hotocopying,orecording,oorootherwiseowithoutoeitherotheopriorowrittenopermissionoofo theoPublishersoo
roaolicenceopermittingorestrictedocopyingoinotheoUnitedoKingdomoissuedobyotheoCopyrightoLicensin
goAgencyoLtd.,oBarnard’soInn,o86oFetteroLane,oLondonoEC4Ao1EN.oThisobookomayonotobeolent,oresol
d,ohiredooutoorootherwiseodisposedoofobyowayoofotradeoinoanyoformoofobindingoorocoverootherothanoth
atoinowhichoitoisopublished,owithoutotheoprioroconsentoofotheoPublishers.
Pleaseonoteothat,ounlessotheomaterialoisospecificallyocitedowithoaosource,oanyocompanyonamesousedo
withino thiso Instructor’so Manualo haveo beeno createdo byo theo authorso ando areo intendedo too beo fictitious.
PearsonoEducationoisonotoresponsibleoforotheocontentoofothird-partyointernetosites.
TheoFinancialoTimes.oWithoaoworldwideonetworkoofohighlyorespectedojournalists,oTheoFinancialoT
imesoprovidesoglobalobusinessonews,oinsightfuloopinionoandoexpertoanalysisoofobusiness,ofinanceoa
ndopolitics.oWithoovero500ojournalistsoreportingofromo50ocountriesoworldwide,oouroin-
depthocoverageoofointernationalonewsoisoobjectivelyoreportedoandoanalysedofromoanoindependent,og
lobaloperspective.oToofindooutomore,ovisitowww.ft.com/pearsonoffer.
2
©oPearsonoEducationoLimitedo2020
, Contents
Chaptero1 Introducingostrategy 23
PartoI THEoSTRATEGICoPOSITION 31
Chaptero2 Macro-environmento analysis 32
Chaptero3 Industryoandosectoroanalysis 41
Chaptero4 Resources oandocapabilitiesoanalysis 56
Chaptero5 Stakeholdersoandogovernance 71
Chaptero6 Historyoandoculture 80
PartoII STRATEGICoCHOICES 92
Chaptero7 Businessostrategyoandomodels 93
Chaptero8 Corporateostrategy 105
Chaptero9 Internationalostrategy 125
Chaptero10 Entrepreneurshipoandoinnovation 136
Chaptero11 Mergers,oacquisitions oandoalliances 145
PartoIII STRATEGYoINoACTION 156
Chaptero12 Evaluatingostrategies 157
Chaptero13 Strategyodevelopmentoprocesses 170
Chaptero14 Organisingoandostrategy 183
Chaptero15 Leadershipoandostrategicochange 190
Chaptero16 The opracticeoofostrategy 198
CaseoTeachingoNotes
Glastonbury:o fromo hippyo weekendo too internationalo festival 209
Theo globalo pharmaceuticalo industry:o harnessingo theo whirlwind 214
Siemenso A:oexploringotheo future 220
Relocation,oRelocation,oRelocation:oevolvingostrategiesotoodealowithoshiftingoshopping
patternsoatoVisionoExpress 225
RicohoCanadaoInc. 241
H&Mo ino fasto fashion:ocontinuedo success? 250
Theo Formulao 1o Constructors 261
‘Accesso too Healthcare’:o integratingo ao CSRo programmeoino Coloplast 268
Manchestero Unitedo FC:o strugglingo too competeo witho Europe’soeliteo clubs 275
Adnamso –o Ao LocaloCompany 299
3
©oPearsonoEducationoLimitedo2020
, ‘Dareotooknow’:oTheointegrationoofoUniversitéoParis-DauphineowithoParisoSciencesoet
Lettreso(PSL)oUniversity 308
Ryanair:o theo lowo fareso airlineo –o newo directions? 313
Multi-sidedoplatformocompetitionoinotheovideoogameoindustry 343
Megabrew:o creatingo ano undisputedo globalobrewingo champion? 347
AirAsiao ando theo Tuneo Group:o diversifyingoacrosso industries 356
Severstal:oaojourneyofromogrowthotooconsolidationowithinotheosteelo industry 362
Indiano Premiero League:o glitz,o glamouroando globalisation 370
Handelsbankeno –o bankingo doneo differently 374
Caitec:oAoChineseoBusinessoinoAfrica 378
GoingoforoaoRide:oEntrepreneurialoJourneysoinotheoon-demandotransportationosector 386
Leadershipo ato Appleo Inc 392
HasoTevaobeenosaved?oRespondingotoochallengesoandoproblemsoinogenericopharmaceuticals 400
ManagingoM&A:oElekta’soacquistionoofoNeuromag 403
CRHoplc:oOptimisingovalueothroughocorporateostrategy 409
Counterstrategy:oresistingotheoMexicanonarco-traffickingobusiness 417
OakoTreeoInn:oGrowthochallengesofacingoaofamily-runotourismobusiness 427
Strategico planningo ato Kingo Faisalo Hospitalo ando Researcho Centreo Saudio Arabia 435
Mormoro Magda’so iceo creamo –o cano youo beo hoto ino aocoolo market? 445
Emmaus:otheofounderoasoaoresource? 450
Siemenso B:o ‘makingo realo whato matters’ 459
CultivatingoaorichoharvestoatoOrchard 468
StrategyoWorkoinoDörroochoPortbolageto–oHowoopenocanoyouobe? 473
Ino theo boardroomoato HomeCo 480
4
©oPearsonoEducationoLimitedo2020
ExploringStrategy Text o o
and Cases o o
Twelfth edition o
Richard Whittington o o
Patrick Regnér Du o o
ncan Angwin Gerr o o
y Johnson Kevan Sc
o o o
holes
WithotheoassistanceoofoCliveoKerridgeoandoJasonoEvans
For further instructor material please
o o o o
visit: o
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
o o o o
Lecturersoadoptingotheomainotextoareopermittedotoodownloadoandophotocopyotheomanualoasorequired.
,PEARSONo EDUCATIONo LIMITED
KAOoTwo
oKAO oPar
k
HarlowoCM17o9SRoUnite
doKingdom
Tel:o+44o(0)1279o623623
Web:o www.pearson-books.com
Thisoeditionopublishedo2020
©oPearsonoEducationoLimitedo2020
TheorightsoofoRichardoWhittington,oPatrickoRegnér,oDuncanoAngwin,oGerryoJohnsonoandoKevanoScho
lesotoobeoidentifiedoasoauthorsoofothisoworkohaveobeenoassertedobyothemoinoaccordanceowithotheoCopyri
ght,oDesignsoandoPatentsoActo1988.
ISBNo 978-1-292-28249-7
Allorightsoreserved.oPermissionoisoherebyogivenoforotheomaterialoinothisopublicationotoobeoreprodu
cedoforoOHPotransparenciesoandostudentohandouts,owithoutoexpressopermissionoofotheoPublishers,
ofor oeducational opurposes oonly. oInoalloother ocases, ono opartoof othis opublication omayobeoreproduced, o
storedoinoaoretrievalosystem,oorotransmittedoinoanyoformoorobyoanyomeans,oelectronic,omechanical,op
hotocopying,orecording,oorootherwiseowithoutoeitherotheopriorowrittenopermissionoofo theoPublishersoo
roaolicenceopermittingorestrictedocopyingoinotheoUnitedoKingdomoissuedobyotheoCopyrightoLicensin
goAgencyoLtd.,oBarnard’soInn,o86oFetteroLane,oLondonoEC4Ao1EN.oThisobookomayonotobeolent,oresol
d,ohiredooutoorootherwiseodisposedoofobyowayoofotradeoinoanyoformoofobindingoorocoverootherothanoth
atoinowhichoitoisopublished,owithoutotheoprioroconsentoofotheoPublishers.
Pleaseonoteothat,ounlessotheomaterialoisospecificallyocitedowithoaosource,oanyocompanyonamesousedo
withino thiso Instructor’so Manualo haveo beeno createdo byo theo authorso ando areo intendedo too beo fictitious.
PearsonoEducationoisonotoresponsibleoforotheocontentoofothird-partyointernetosites.
TheoFinancialoTimes.oWithoaoworldwideonetworkoofohighlyorespectedojournalists,oTheoFinancialoT
imesoprovidesoglobalobusinessonews,oinsightfuloopinionoandoexpertoanalysisoofobusiness,ofinanceoa
ndopolitics.oWithoovero500ojournalistsoreportingofromo50ocountriesoworldwide,oouroin-
depthocoverageoofointernationalonewsoisoobjectivelyoreportedoandoanalysedofromoanoindependent,og
lobaloperspective.oToofindooutomore,ovisitowww.ft.com/pearsonoffer.
2
©oPearsonoEducationoLimitedo2020
, Contents
Chaptero1 Introducingostrategy 23
PartoI THEoSTRATEGICoPOSITION 31
Chaptero2 Macro-environmento analysis 32
Chaptero3 Industryoandosectoroanalysis 41
Chaptero4 Resources oandocapabilitiesoanalysis 56
Chaptero5 Stakeholdersoandogovernance 71
Chaptero6 Historyoandoculture 80
PartoII STRATEGICoCHOICES 92
Chaptero7 Businessostrategyoandomodels 93
Chaptero8 Corporateostrategy 105
Chaptero9 Internationalostrategy 125
Chaptero10 Entrepreneurshipoandoinnovation 136
Chaptero11 Mergers,oacquisitions oandoalliances 145
PartoIII STRATEGYoINoACTION 156
Chaptero12 Evaluatingostrategies 157
Chaptero13 Strategyodevelopmentoprocesses 170
Chaptero14 Organisingoandostrategy 183
Chaptero15 Leadershipoandostrategicochange 190
Chaptero16 The opracticeoofostrategy 198
CaseoTeachingoNotes
Glastonbury:o fromo hippyo weekendo too internationalo festival 209
Theo globalo pharmaceuticalo industry:o harnessingo theo whirlwind 214
Siemenso A:oexploringotheo future 220
Relocation,oRelocation,oRelocation:oevolvingostrategiesotoodealowithoshiftingoshopping
patternsoatoVisionoExpress 225
RicohoCanadaoInc. 241
H&Mo ino fasto fashion:ocontinuedo success? 250
Theo Formulao 1o Constructors 261
‘Accesso too Healthcare’:o integratingo ao CSRo programmeoino Coloplast 268
Manchestero Unitedo FC:o strugglingo too competeo witho Europe’soeliteo clubs 275
Adnamso –o Ao LocaloCompany 299
3
©oPearsonoEducationoLimitedo2020
, ‘Dareotooknow’:oTheointegrationoofoUniversitéoParis-DauphineowithoParisoSciencesoet
Lettreso(PSL)oUniversity 308
Ryanair:o theo lowo fareso airlineo –o newo directions? 313
Multi-sidedoplatformocompetitionoinotheovideoogameoindustry 343
Megabrew:o creatingo ano undisputedo globalobrewingo champion? 347
AirAsiao ando theo Tuneo Group:o diversifyingoacrosso industries 356
Severstal:oaojourneyofromogrowthotooconsolidationowithinotheosteelo industry 362
Indiano Premiero League:o glitz,o glamouroando globalisation 370
Handelsbankeno –o bankingo doneo differently 374
Caitec:oAoChineseoBusinessoinoAfrica 378
GoingoforoaoRide:oEntrepreneurialoJourneysoinotheoon-demandotransportationosector 386
Leadershipo ato Appleo Inc 392
HasoTevaobeenosaved?oRespondingotoochallengesoandoproblemsoinogenericopharmaceuticals 400
ManagingoM&A:oElekta’soacquistionoofoNeuromag 403
CRHoplc:oOptimisingovalueothroughocorporateostrategy 409
Counterstrategy:oresistingotheoMexicanonarco-traffickingobusiness 417
OakoTreeoInn:oGrowthochallengesofacingoaofamily-runotourismobusiness 427
Strategico planningo ato Kingo Faisalo Hospitalo ando Researcho Centreo Saudio Arabia 435
Mormoro Magda’so iceo creamo –o cano youo beo hoto ino aocoolo market? 445
Emmaus:otheofounderoasoaoresource? 450
Siemenso B:o ‘makingo realo whato matters’ 459
CultivatingoaorichoharvestoatoOrchard 468
StrategyoWorkoinoDörroochoPortbolageto–oHowoopenocanoyouobe? 473
Ino theo boardroomoato HomeCo 480
4
©oPearsonoEducationoLimitedo2020
