International Marketing Proctoring Enabled:
Exam 1 NEWEST QUESTIONS AND DETAILED
CORRECT ANSWERS WITH EXPLANATIONS
Save
Terms in this set (50)
the environment in which marketing plans must be
implemented
What is considered the Explanation
most critical difference The difference lies not with different concepts of
between domestic marketing but with the environment within which
marketing and marketing plans must be implemented. The
international marketing? uniqueness of foreign marketing comes from the
range of unfamiliar problems and the variety of
strategies necessary to cope with different levels of
uncertainty encountered in foreign markets.
A firm may be in more than one stage
simultaneously.
When considering the
stages of international Explanation
marketing involvement, it Though presented in a linear fashion, it cannot be
is important to remember inferred that a firm progresses from one stage to
which of the following? another; quite to the contrary, a firm may begin its
international involvement at any one stage or be in
more than one stage simultaneously.
,Lixin's department is international marketing
responsible for the
business activities Explanation
designed to plan, price, International marketing is the performance of
promote, and direct the business activities designed to plan, price, promote,
flow of his company's and direct the flow of a company's goods and
clothing products to services to consumers or users in more than one
consumers in various nation for a profit.
nations around the world
for a profit. What is his
department in charge of?
Jeff, who is from Texas, self-reference criterion
has taken a job in Hong
Kong. Last week, he was Explanation
confronted with a The primary obstacles to success in international
personnel issue and marketing are a person's self-reference criterion
resolved it by saying, "In (SRC) and an associated ethnocentrism. The SRC is
the United States, you an unconscious reference to one's own cultural
would be given one values, experiences, and knowledge as a basis for
warning and then fired decisions.
for this type of behavior."
Jeff did not take into
account that company
standards might differ in
Hong Kong and the
employee was acting
appropriately. Which
obstacle to international
marketing does this
demonstrate?
, tolerating cultural differences and allowing others to
be different and equal.
A globally aware Explanation
manager is characterized Tolerance is understanding cultural differences and
by accepting and working with others whose behaviors
may be different from yours. You do not have to
accept as your own the cultural ways of another, but
you must allow others to be different and equal.
having a culturally diverse senior executive staff or
board of directors
What is the most
Explanation
effective way to achieve
Global awareness can be obtained through
organizational global
personal relationships in other countries. But
awareness?
perhaps the most effective approach is to have a
culturally diverse senior executive staff or board of
directors.
have little or no intention of maintaining continuous
market representation in foreign markets.
Explanation
In the infrequent foreign
Temporary surpluses caused by variations in
marketing stage of
production levels or demand may result in
international marketing
infrequent marketing overseas. The surpluses are
involvement, firms
characterized by their temporary nature; therefore,
sales to foreign markets are made as goods
become available, with little or no intention of
maintaining continuous market representation.
Exam 1 NEWEST QUESTIONS AND DETAILED
CORRECT ANSWERS WITH EXPLANATIONS
Save
Terms in this set (50)
the environment in which marketing plans must be
implemented
What is considered the Explanation
most critical difference The difference lies not with different concepts of
between domestic marketing but with the environment within which
marketing and marketing plans must be implemented. The
international marketing? uniqueness of foreign marketing comes from the
range of unfamiliar problems and the variety of
strategies necessary to cope with different levels of
uncertainty encountered in foreign markets.
A firm may be in more than one stage
simultaneously.
When considering the
stages of international Explanation
marketing involvement, it Though presented in a linear fashion, it cannot be
is important to remember inferred that a firm progresses from one stage to
which of the following? another; quite to the contrary, a firm may begin its
international involvement at any one stage or be in
more than one stage simultaneously.
,Lixin's department is international marketing
responsible for the
business activities Explanation
designed to plan, price, International marketing is the performance of
promote, and direct the business activities designed to plan, price, promote,
flow of his company's and direct the flow of a company's goods and
clothing products to services to consumers or users in more than one
consumers in various nation for a profit.
nations around the world
for a profit. What is his
department in charge of?
Jeff, who is from Texas, self-reference criterion
has taken a job in Hong
Kong. Last week, he was Explanation
confronted with a The primary obstacles to success in international
personnel issue and marketing are a person's self-reference criterion
resolved it by saying, "In (SRC) and an associated ethnocentrism. The SRC is
the United States, you an unconscious reference to one's own cultural
would be given one values, experiences, and knowledge as a basis for
warning and then fired decisions.
for this type of behavior."
Jeff did not take into
account that company
standards might differ in
Hong Kong and the
employee was acting
appropriately. Which
obstacle to international
marketing does this
demonstrate?
, tolerating cultural differences and allowing others to
be different and equal.
A globally aware Explanation
manager is characterized Tolerance is understanding cultural differences and
by accepting and working with others whose behaviors
may be different from yours. You do not have to
accept as your own the cultural ways of another, but
you must allow others to be different and equal.
having a culturally diverse senior executive staff or
board of directors
What is the most
Explanation
effective way to achieve
Global awareness can be obtained through
organizational global
personal relationships in other countries. But
awareness?
perhaps the most effective approach is to have a
culturally diverse senior executive staff or board of
directors.
have little or no intention of maintaining continuous
market representation in foreign markets.
Explanation
In the infrequent foreign
Temporary surpluses caused by variations in
marketing stage of
production levels or demand may result in
international marketing
infrequent marketing overseas. The surpluses are
involvement, firms
characterized by their temporary nature; therefore,
sales to foreign markets are made as goods
become available, with little or no intention of
maintaining continuous market representation.
