BMAL 590 – MARKETING EXAM
QUESTIONS AND ANSWERS. VERIFIED
2025/2026.
Marketing - ANS the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large
Classical Marketing Concept - ANS A philosophy which guides the attitude of everyone in a
firm to stimulate and satisfy the needs and wants of every customer
Competitive Marketing Strategy - ANS involves product strategy, pricing strategy, integrated
marketing communications, channels, and logistics strategy. It needs to offer value to the target
market, that is defined by marketing, so that the business may focus on those selected markets
The 5 C's - ANS Customers, Company, Competitors, Collaborators, Context
STP - ANS Segmentation, Targeting, Positioning
The 4 P's - ANS Product, Price, Place, Promotion
Customer and Company - ANS the central players in the marketing exchange
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Context - ANS includes the macro-environment: the economy, legal constraints, cultural
differences, and global segments
Marketer's Responsibilities - ANS Create a product that customers need or want, price the
product appropriately, promote it via advertising and sales promotion to help customers
understand the product's benefits and value and make the product available for purchase in
accessible places
B2C - ANS business to consumer
B2B - ANS business to business
Consumer buying - ANS People buying something for themselves or their household
Business customer - ANS An agent buying something on behalf of an organization
Low Customer Involvement - ANS Customers don't care and won't spend time thinking about
brands. They will typically be somewhat price sensitive.
Moderate Customer Involvement - ANS Some effort is expended prior to purchase to obtain
good value.
High Customer Involvement - ANS For expensive purchases, brand, uniqueness and quality
matter.
Lexicographic method - ANS A customer compares brands by most important attributes or
dimensions. The brand that satisfies the first dimension goes into the customer's consideration
set
Average method - ANS Method uses averages so one attribute can't make or break a brand.
One brand can have one strong attribute but be average for another. The brand will still
dominate a brand with all average attributes.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
QUESTIONS AND ANSWERS. VERIFIED
2025/2026.
Marketing - ANS the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large
Classical Marketing Concept - ANS A philosophy which guides the attitude of everyone in a
firm to stimulate and satisfy the needs and wants of every customer
Competitive Marketing Strategy - ANS involves product strategy, pricing strategy, integrated
marketing communications, channels, and logistics strategy. It needs to offer value to the target
market, that is defined by marketing, so that the business may focus on those selected markets
The 5 C's - ANS Customers, Company, Competitors, Collaborators, Context
STP - ANS Segmentation, Targeting, Positioning
The 4 P's - ANS Product, Price, Place, Promotion
Customer and Company - ANS the central players in the marketing exchange
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Context - ANS includes the macro-environment: the economy, legal constraints, cultural
differences, and global segments
Marketer's Responsibilities - ANS Create a product that customers need or want, price the
product appropriately, promote it via advertising and sales promotion to help customers
understand the product's benefits and value and make the product available for purchase in
accessible places
B2C - ANS business to consumer
B2B - ANS business to business
Consumer buying - ANS People buying something for themselves or their household
Business customer - ANS An agent buying something on behalf of an organization
Low Customer Involvement - ANS Customers don't care and won't spend time thinking about
brands. They will typically be somewhat price sensitive.
Moderate Customer Involvement - ANS Some effort is expended prior to purchase to obtain
good value.
High Customer Involvement - ANS For expensive purchases, brand, uniqueness and quality
matter.
Lexicographic method - ANS A customer compares brands by most important attributes or
dimensions. The brand that satisfies the first dimension goes into the customer's consideration
set
Average method - ANS Method uses averages so one attribute can't make or break a brand.
One brand can have one strong attribute but be average for another. The brand will still
dominate a brand with all average attributes.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
