BMBA 5009 Chapter 17 Exam Questions with
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Terms in this set (33)
impression each time an ad is shown to a user
display ads graphical advertising
rich media ads Online ads that include animation, audio, or video.
Ads that run before a user arrives at his or her
interstitials
intended destination in a website or app.
A nonprofit industry trade group for the interactive
advertising industry. The IAB evaluates and
Internet Advertising
recommends interactive advertising standards and
Bureau (IAB)
practices and also conducts research, education, and
legislative lobbying.
Sometimes also referred to as PPC or pay-per-click: a
cost-per-click concept where advertisers don't pay unless someone
clicks on their ad.
the amount charged every time an ad appears 1000
CPM
times
A method of charging for advertising whenever a user
responds to an ad by performing a specified activity
cost-per-action
such as signing up for a service, requesting material,
or making a purchase.
, A cost-per-action program, where program sponsors
affiliate programs (e.g., Amazon, iTunes) pay referring websites a
percentage of revenue earned from the referral.
A line of uniquely identifying text stored by a web
cookie browser. A cookie can only be retrieved by the web
server that assigned the cookie.
A cookie that is assigned by the website that a
browser is currently visiting, as opposed to a third
first-party cookies party cookie, which may be served on a web page by
a third-party such as an ad network, which is not the
website's owner.
Cookies that are served by an entity that is not the
firm that owns the web page that you are visiting.
Third-party cookies were the most common
third-party cookies
technology used by online ad networks for cross-site
customer profiling, but all major browsers will
eliminate third-party cookies by 2022.
An effort that links advertisers to websites and other
content providers (e.g., app firms, games) that are
ad networks
willing to host advertisements, typically in exchange
for payment.
Invisible single-pixel images that are served on an
individual web page, e-mail, or other online service
tracking pixels
and can tell if a user has visited that page, opened the
mail, played the game, etc.
Sometimes called remarketing, lets a website show
custom, targeted ads to a user when visiting other
sites if that user has already visited a given page on
retargeting
the advertiser's site. This technique allows firms to
"reintroduce" products to users or target them with
special messages or promotions.
Information collected about a remote computing
fingerprinting
device for the purpose of identification.
Correct Answers | Latest Update
Save
Terms in this set (33)
impression each time an ad is shown to a user
display ads graphical advertising
rich media ads Online ads that include animation, audio, or video.
Ads that run before a user arrives at his or her
interstitials
intended destination in a website or app.
A nonprofit industry trade group for the interactive
advertising industry. The IAB evaluates and
Internet Advertising
recommends interactive advertising standards and
Bureau (IAB)
practices and also conducts research, education, and
legislative lobbying.
Sometimes also referred to as PPC or pay-per-click: a
cost-per-click concept where advertisers don't pay unless someone
clicks on their ad.
the amount charged every time an ad appears 1000
CPM
times
A method of charging for advertising whenever a user
responds to an ad by performing a specified activity
cost-per-action
such as signing up for a service, requesting material,
or making a purchase.
, A cost-per-action program, where program sponsors
affiliate programs (e.g., Amazon, iTunes) pay referring websites a
percentage of revenue earned from the referral.
A line of uniquely identifying text stored by a web
cookie browser. A cookie can only be retrieved by the web
server that assigned the cookie.
A cookie that is assigned by the website that a
browser is currently visiting, as opposed to a third
first-party cookies party cookie, which may be served on a web page by
a third-party such as an ad network, which is not the
website's owner.
Cookies that are served by an entity that is not the
firm that owns the web page that you are visiting.
Third-party cookies were the most common
third-party cookies
technology used by online ad networks for cross-site
customer profiling, but all major browsers will
eliminate third-party cookies by 2022.
An effort that links advertisers to websites and other
content providers (e.g., app firms, games) that are
ad networks
willing to host advertisements, typically in exchange
for payment.
Invisible single-pixel images that are served on an
individual web page, e-mail, or other online service
tracking pixels
and can tell if a user has visited that page, opened the
mail, played the game, etc.
Sometimes called remarketing, lets a website show
custom, targeted ads to a user when visiting other
sites if that user has already visited a given page on
retargeting
the advertiser's site. This technique allows firms to
"reintroduce" products to users or target them with
special messages or promotions.
Information collected about a remote computing
fingerprinting
device for the purpose of identification.
