BUS 100 Unit 2 Milestone 2 Strayer University

BUS 100 Unit 2 Milestone 2 Strayer University BUS 100 Unit 2 Milestone 2 Strayer University Which of the following is true about a market segmentation? Describes the phases a product goes through during its lifecycle Focuses more on promotion strategies than pricing strategies Subdivides the market based on customer traits to focus marketing efforts Details all of the possible markets a company should try to reach CONCEPT Marketing Strategy 2 Which of the following is a specialty good? Custom painting Socks 6/24/2020 Sophia :: Welcome Refrigerator Smart phone CONCEPT Product 3 Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee. What should Girard do to market the pickup and delivery service differently than if he were just marketing a product? Promote early opening hours Promote time consumer will save Promote convenient store location Promote low dry cleaning prices CONCEPT Markets in Marketing 4 A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company categorically denies these allegations. Which social responsibility stance to marketing is illustrated in this situation? Proactive Obstructionist Defensive 6/24/2020 Sophia :: Welcome Accommodative CONCEPT Ethics and Marketing 5 A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on skin. The cream contained just enough of the ingredient to list it on the package, but it was not enough to make the product effective. Which of the following does this scenario illustrate? Angel dusting Sales promotion Coloring Bait and switch CONCEPT Truth in Advertising 6 Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process? Use banner ads as a form of advertisement Allow customers to describe their travel experiences on the website Provide price comparisons on flight and booking information Show customer reviews from trips and flights 6/24/2020 Sophia :: Welcome CONCEPT Consumer Buying Process 7 A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the product line to focus on a few key devices and aggressively promoted these specific products. The product is in which phase of the product life cycle? Decline Introduction Growth Maturity CONCEPT Product Life Cycle 8 A film studio produced a movie from a best-selling book. For two weeks, the studio advertised that a short trailer for the movie would be posted on a set date. Audiences, news outlets and entertainment shows talked about the movie for the two weeks leading up to its release. Which of the following does this scenario illustrate? Pull marketing Target market Branding Buzz marketing 6/24/2020 Sophia :: Welcome CONCEPT Unique Branding 9 Select the item below that is a characteristic of holistic marketing. Focusing on marketing individual products to consumers Combining different marketing techniques to sell a product Considering all business aspects when marketing products Implementing targeted marketing programs for green products. CONCEPT Evolution of Marketing 10 Guy wanted to buy the latest gaming system to fit in with his friends at school. Which type of consumer behavior influence below does this illustrate? Psychological Social Cultural Personal CONCEPT Consumer Behavior 11 6/24/2020 Sophia :: Welcome Which of the following is true about promotion? Companies rely more on traditional advertising media than on internet advertising. Public relations is considered promotion for some companies. Promotion involves selecting the appropriate distribution channel for goods. Companies typically select one type of media to use for promotional purposes. CONCEPT Promotion 12 Which of the following is NOT a problem associated with the use of social media in marketing? Legal issues related to consumer privacy Using social media to build customer loyalty Constant need for new content Staying current with technology changes CONCEPT Technology and Marketing 13 In which of the ways below is green marketing different from green washing? Produces an image of a company that goes green for the wrong reasons 6/24/2020 Sophia :: Welcome Promotes environmental benefits for social responsibility reasons Produces non-genuine claims in an effort to gain more customers Provides a competitive advantage for the company CONCEPT Marketing the Environment Ethically 14 A manufacturer used raw materials and equipment to create flower pots to sell to gardening supply stores. Which of the following types of good would the raw materials and equipment be considered? Industrial good Specialty good Shopping good Consumer good CONCEPT Markets in Marketing 15 Which of the following is NOT a purpose for the packaging of a product? To promote the company brand To protect the product contents To offer convenience to the consumer 6/24/2020 Sophia :: Welcome To describe substitute products CONCEPT Packaging 16 Which statement is an example of the threat component of a SWOT analysis? A company is inadequately staffed for its projected growth. A company determines the market for one of its products is growing quickly. A company experiences price fluctuations for supplies because of a drought. A company develops a proven, loyal customer base. CONCEPT The Marketing Plan 17 Which of the following exemplifies pull marketing? Direct selling at a store location Mailing coupons to customers Updating a product's package design Creating and updating a company blog CONCEPT Push and Pull Marketing 6/24/2020 Sophia :: Welcome 18 Which of the following products is likely considered to be in the growth phase of the product life cycle? DVD players, since sales have peaked Conventional cell phones, since most competition is leaving the market Tablet devices, since customers are developing brand loyalty 3D televisions, since few customers are aware of the product CONCEPT Product Life Cycle 19 Fletcher owned a large nursery that grew trees and shrubs. He sold his products to landscaping companies and major retailers in his region. Fletcher would be considered which of the following? An intermediary A wholesaler A retailer A distributor CONCEPT Place 20 Which of the following is an example of marketing? 6/24/2020 Sophia :: Welcome Comparing products in a magazine article Holding a news conference about a company merger Inviting consumers to rate a product on your website Launching a program aimed at improving the local community CONCEPT Basics of Marketing 21 A garden supply company advertised that a specific brand of fertilizer was on sale for a limited time. Which of the following is likely to be the reason the price was lowered? The company will charge customers a fee for loading the fertilizer into their vehicles. The company was able to buy a large amount of the fertilizer from its supplier. The fertilizer brand is very popular and usually sells out quickly. The company had to cover the expense of having the fertilizer delivered to the store. CONCEPT Price 22 In which of the following ways does a company market a product differently when it considers more of a consumer-focused marketing mix? More time spent developing unique product features More emphasis placed on using multiple forms of marketing media 6/24/2020 Sophia :: Welcome More effort spent ensuring the shopping experience is convenient More focused on trying to provide substitute products CONCEPT Consumer-Focused Marketing Mix 23 A company legally protected its name, logo and symbols to ensure none of these elements could be copied. Which of the following does this scenario describe? Packaging Branding Brand collateral Trademark