THE CHRISTIAN COMPETITIVE ADVANTAGE 1
BMAL 720: Leveraging Data for Decision Making (B04) WEEK 5 THE
CHRISTIAN COMPETITIVE ADVANTAGE: INTEGRATING FAITH AND
STRATEGY IN LEADERSHIP 2026 Liberty University
The Christian Competitive Advantage: Integrating Faith and Strategy in Leadership
Alejandro Cuervo
Department of Business, Liberty University
BMAL 720: Leveraging Data for Decision Making (B04)
, THE CHRISTIAN COMPETITIVE ADVANTAGE 2
Abstract
This paper examines the question of whether there is a unique advantage that Christian leaders
have in developing competitive advantage strategies in organizations. Drawing from business
analytics frameworks and faith-based principles, it examines how ethical integrity, servant
leadership, and long-term stewardship, which are central to the Christian world view, can
contribute to better decision-making and organizational sustainability. The paper incorporates the
knowledge of Business Intelligence, Analytics, Data Science, and AI: A Managerial Perspective
(Sharda et al., 2024), Business Analytics: Descriptive/ Predictive/ Prescriptive (Camm et al.,
2020), and the importance of data-driven, decision-making in achieving competitive advantage.
It combines these ideas with Christian values of wisdom, justice, and humility. Recent scholarly
literature reinforces that values-driven leadership positively correlates with organizational trust
performance. Biblical guidance, particularly from Proverbs and Jesus’s teachings on servant
leadership, provides additional support for a values-centered competitive strategy. Ultimately,
the analysis concludes that Christian leaders do not have an automatic advantage. Christian
leaders who organically blend faith principles with business analytics are positioned to develop
ethical, sustainable, and resilient competitive advantages in modern organizations.
Keyword: Christian leadership, competitive advantage, business analytics, faith
integration, servant leadership
BMAL 720: Leveraging Data for Decision Making (B04) WEEK 5 THE
CHRISTIAN COMPETITIVE ADVANTAGE: INTEGRATING FAITH AND
STRATEGY IN LEADERSHIP 2026 Liberty University
The Christian Competitive Advantage: Integrating Faith and Strategy in Leadership
Alejandro Cuervo
Department of Business, Liberty University
BMAL 720: Leveraging Data for Decision Making (B04)
, THE CHRISTIAN COMPETITIVE ADVANTAGE 2
Abstract
This paper examines the question of whether there is a unique advantage that Christian leaders
have in developing competitive advantage strategies in organizations. Drawing from business
analytics frameworks and faith-based principles, it examines how ethical integrity, servant
leadership, and long-term stewardship, which are central to the Christian world view, can
contribute to better decision-making and organizational sustainability. The paper incorporates the
knowledge of Business Intelligence, Analytics, Data Science, and AI: A Managerial Perspective
(Sharda et al., 2024), Business Analytics: Descriptive/ Predictive/ Prescriptive (Camm et al.,
2020), and the importance of data-driven, decision-making in achieving competitive advantage.
It combines these ideas with Christian values of wisdom, justice, and humility. Recent scholarly
literature reinforces that values-driven leadership positively correlates with organizational trust
performance. Biblical guidance, particularly from Proverbs and Jesus’s teachings on servant
leadership, provides additional support for a values-centered competitive strategy. Ultimately,
the analysis concludes that Christian leaders do not have an automatic advantage. Christian
leaders who organically blend faith principles with business analytics are positioned to develop
ethical, sustainable, and resilient competitive advantages in modern organizations.
Keyword: Christian leadership, competitive advantage, business analytics, faith
integration, servant leadership
