MGT 8803 SA Marketing exam with correct answers

MGT 8803 SA Marketing exam with correct ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\




answers

which of the following are the core components of marketing strategy? - correct
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answer✔✔target market, marketing mix ||\\||\\ ||\\||\\ ||\\||\\




which of the following is not considered a component of customer profiles/personas? -
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correct answer✔✔assumption attributes (speculation data, company opinions, guestimates,
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etc)



Lipton has increased sales by developing ads that encourage its current customers to drink
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Lipton tea instead of coffee at morning "coffe breaks". This effort focuses on: - correct
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answer✔✔market penetration ||\\||\\




The Four Ps of marketing mix are: - correct answer✔✔price, place, product, promotion
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which of the following is not part of the external marketing environment? - correct
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answer✔✔competitive envrionment ||\\||\\




Jazzy Tle Co. segmented its broad product market and decided to aim at two different
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segments, offering each segment a different marketing mix. Jazzy Tile Co. is follow the ____ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\




approach - correct answer✔✔multiple target market ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\




which of the following is not a factor that can affect the choice of segmenting or combining?
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- correct answer✔✔combining implies more market costs
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, Torpedo is a new shoe manufacturing company. After extensive market research the firm has ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\




divided is market into pro athletes, amateurs, and non-athlete casual. each casual has its
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own needs, traits, and marketing goals. In this scenario, torpedo has engaged in market
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_____ - correct answer✔✔segmentation ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\




Which of the following activities are not considered marketing? - correct answer✔✔building
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a facility to make furniture
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Part of the criteria for determining viable market segment is that the segment needs to be
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large enough to be profitable - correct answer✔✔True
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5 stages of product development - correct answer✔✔1) idea generation
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2) screening ||\\||\\




3) idea evaluation ||\\||\\ ||\\||\\




4) Development ||\\||\\




5) commercialization ||\\||\\




Many new product concepts require an adoption process. Match the stage of the adoption
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process with the correct order - correct answer✔✔1) Awareness ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\ ||\\||\\




2) Interest ||\\||\\




3) Evaluation ||\\||\\




4) Trial ||\\||\\




5) Decision ||\\||\\




6) Confirmation ||\\||\\




In this course, we delve into multiple issues concerning product life cycle length. Which of
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these is not an issue? - correct answer✔✔greater product complexity
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