WGU D077 STUDY GUIDE EXAM
2025/2026 QUESTIONS AND ANSWERS
100% PASS
Integrated Marketing Communications - ANS coordinating the promotion mix elements and
synchronizing promotion as a unified effort
Marketing - ANS The Activity, set of institutions, and process for creating, communicating,
delivering and exchanging offerings that have value for consumers. Also a business function that
identifies, satisfies, and retains customers through a set of activities related to creating,
communicating, delivering, and exchanging offerings that have value for the customer.
Marketing Mix (4 P's) - ANS Product, Place, Price, Promotion
Product Life Cycle - ANS describes the stages a new product goes through in the marketplace:
introduction, growth, maturity, and decline
The Introduction stage of the product life cycle is characterized by - ANS Low sales, Little or
no profit, and Often little to no competition
The growth stage of the product life cycle is characterized by - ANS Increasing sales, Rapidly
increasing profits, Market has accepted the product and competitors begin to enter the market
The maturity stage of the product life cycle is characterized by - ANS High Sales, High then
declining profits, High level of competition, may be difficult for original company to compete
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,The decline stage of the product life cycle is characterized by - ANS Declining Sales, Declining
Profit, and Competitive pressure remains high and demand falls
product mix - ANS The complete range of products offered for sale by a company throughout
its product lines, also known as the product assortment
product lines - ANS Series of similar products focused on a sector that a company creates
under a single brand
product depth - ANS Number of versions offered for each product in the product line
product width - ANS The number of different product lines, or series of products a company
offers
price skimming - ANS Intentionally pricing a new product offering high with the intention of
lowering it over time as competition grows, particularly in the case of a unique offering with
little or no competition at the outset (Pricing Strategy)
penetration pricing - ANS Intentionally pricing a product lower than the market price to gain
market share in a new market (Pricing Strategy)
leader pricing - ANS Pricing products below market price to attract customers to a store
where they would not otherwise shop (Pricing Strategy)
prestige pricing - ANS Raising the price of a product to increase the perception of its value
(Pricing Strategy)
Bundling - ANS Grouping related products together and pricing them as a single product.
(Pricing Strategy)
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Competitive pricing - ANS Setting the price for a product or service relative to competitors
(Pricing Strategy)
Advertising - ANS Any paid form of nonpersonal promotion by an identified sponsor
Personal selling - ANS A face-to-face presentation to a prospective buyer, often based on
long-term relationships.
Sales promotion - ANS Marketing activities that stimulate consumer buying, including
coupons and samples, displays, shows and exhibitions, and demonstrations.
Public relations - ANS The linking of organizational goals with key aspects of the public
interest and the development of programs designed to earn public understanding and
acceptance. Public relations can include lobbying, publicity, special events, internal publications,
and media such as a company's internal television channel.
Social media - ANS The use of social media platforms such as Facebook, Twitter, Pinterest,
Instagram, and various blogs to generate "buzz" about a product or company.
E-commerce - ANS The use of a company's website to generate sales through online
ordering, information, interactive components such as games, and other elements of the
website.
Online advertising - ANS The use of the internet to advertise is a form of promotion that
comes in many forms including online banner ads, pop-up ads, video advertisements, etc.
Content marketing - ANS A subset of digital marketing, content marketing involves the
creation and sharing of online material designed to create interest in a product, service, or idea
without directly promoting the brand.8
Guerilla marketing - ANS Marketing communication that is generally experiential and often
involves unconventional, innovative, and usually low-cost marketing tactics to engage
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
2025/2026 QUESTIONS AND ANSWERS
100% PASS
Integrated Marketing Communications - ANS coordinating the promotion mix elements and
synchronizing promotion as a unified effort
Marketing - ANS The Activity, set of institutions, and process for creating, communicating,
delivering and exchanging offerings that have value for consumers. Also a business function that
identifies, satisfies, and retains customers through a set of activities related to creating,
communicating, delivering, and exchanging offerings that have value for the customer.
Marketing Mix (4 P's) - ANS Product, Place, Price, Promotion
Product Life Cycle - ANS describes the stages a new product goes through in the marketplace:
introduction, growth, maturity, and decline
The Introduction stage of the product life cycle is characterized by - ANS Low sales, Little or
no profit, and Often little to no competition
The growth stage of the product life cycle is characterized by - ANS Increasing sales, Rapidly
increasing profits, Market has accepted the product and competitors begin to enter the market
The maturity stage of the product life cycle is characterized by - ANS High Sales, High then
declining profits, High level of competition, may be difficult for original company to compete
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,The decline stage of the product life cycle is characterized by - ANS Declining Sales, Declining
Profit, and Competitive pressure remains high and demand falls
product mix - ANS The complete range of products offered for sale by a company throughout
its product lines, also known as the product assortment
product lines - ANS Series of similar products focused on a sector that a company creates
under a single brand
product depth - ANS Number of versions offered for each product in the product line
product width - ANS The number of different product lines, or series of products a company
offers
price skimming - ANS Intentionally pricing a new product offering high with the intention of
lowering it over time as competition grows, particularly in the case of a unique offering with
little or no competition at the outset (Pricing Strategy)
penetration pricing - ANS Intentionally pricing a product lower than the market price to gain
market share in a new market (Pricing Strategy)
leader pricing - ANS Pricing products below market price to attract customers to a store
where they would not otherwise shop (Pricing Strategy)
prestige pricing - ANS Raising the price of a product to increase the perception of its value
(Pricing Strategy)
Bundling - ANS Grouping related products together and pricing them as a single product.
(Pricing Strategy)
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Competitive pricing - ANS Setting the price for a product or service relative to competitors
(Pricing Strategy)
Advertising - ANS Any paid form of nonpersonal promotion by an identified sponsor
Personal selling - ANS A face-to-face presentation to a prospective buyer, often based on
long-term relationships.
Sales promotion - ANS Marketing activities that stimulate consumer buying, including
coupons and samples, displays, shows and exhibitions, and demonstrations.
Public relations - ANS The linking of organizational goals with key aspects of the public
interest and the development of programs designed to earn public understanding and
acceptance. Public relations can include lobbying, publicity, special events, internal publications,
and media such as a company's internal television channel.
Social media - ANS The use of social media platforms such as Facebook, Twitter, Pinterest,
Instagram, and various blogs to generate "buzz" about a product or company.
E-commerce - ANS The use of a company's website to generate sales through online
ordering, information, interactive components such as games, and other elements of the
website.
Online advertising - ANS The use of the internet to advertise is a form of promotion that
comes in many forms including online banner ads, pop-up ads, video advertisements, etc.
Content marketing - ANS A subset of digital marketing, content marketing involves the
creation and sharing of online material designed to create interest in a product, service, or idea
without directly promoting the brand.8
Guerilla marketing - ANS Marketing communication that is generally experiential and often
involves unconventional, innovative, and usually low-cost marketing tactics to engage
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
