PRINCIPLES OF MARKETING 19TH PRACTICE
EXAM 2026 QUESTIONS WITH ANSWERS
GRADED A+
◉ Which is the correct association between the AMA's definition of
marketing and the corresponding element of the marketing mix?
Answer: creating offerings > Product
◉ Which element is included in the bundle that is the company's
offering to the customer? Answer: tangible elements
◉ How might a marketer increase a consumer's personal value equation?
Answer: reduce the hassle and increase the benefits associated with the
exchange
◉ Which of the following examples best illustrates the marketing
concept? Answer: A catering firm decides to expand its hours of
operations to better serve working mothers.
◉ Marketing information systems involve all of the following EXCEPT
Answer: a system for collecting test market information.
, ◉ Market trends can be uncovered internally utilizing Answer: data
mining techniques.
◉ Data is combined with statistical techniques by Answer: analytics
software.
◉ Stealing product strategy information from a competitor is known as
Answer: industrial espionage.
◉ The advantage of market research is that it Answer: can help make a
good decision.
◉ A value proposition Answer: states the specific benefits a product or
service offering provides to a buyer.
◉ The purpose of a value proposition is to Answer: provide the firm
with a reason why buyers prefer their product or service offering.,
provide the buyer with a reason why the product or service is superior to
competing offers., provide the buyer with a price point for purchase.,
provide the firm with a moral code of ethics., provide the seller with a
price point for purchase.
◉ The _____ process helps an organization allocate its resources under
different conditions to accomplish its objectives, deliver value, and be
competitive in a market-driven economy. Answer: strategic planning
EXAM 2026 QUESTIONS WITH ANSWERS
GRADED A+
◉ Which is the correct association between the AMA's definition of
marketing and the corresponding element of the marketing mix?
Answer: creating offerings > Product
◉ Which element is included in the bundle that is the company's
offering to the customer? Answer: tangible elements
◉ How might a marketer increase a consumer's personal value equation?
Answer: reduce the hassle and increase the benefits associated with the
exchange
◉ Which of the following examples best illustrates the marketing
concept? Answer: A catering firm decides to expand its hours of
operations to better serve working mothers.
◉ Marketing information systems involve all of the following EXCEPT
Answer: a system for collecting test market information.
, ◉ Market trends can be uncovered internally utilizing Answer: data
mining techniques.
◉ Data is combined with statistical techniques by Answer: analytics
software.
◉ Stealing product strategy information from a competitor is known as
Answer: industrial espionage.
◉ The advantage of market research is that it Answer: can help make a
good decision.
◉ A value proposition Answer: states the specific benefits a product or
service offering provides to a buyer.
◉ The purpose of a value proposition is to Answer: provide the firm
with a reason why buyers prefer their product or service offering.,
provide the buyer with a reason why the product or service is superior to
competing offers., provide the buyer with a price point for purchase.,
provide the firm with a moral code of ethics., provide the seller with a
price point for purchase.
◉ The _____ process helps an organization allocate its resources under
different conditions to accomplish its objectives, deliver value, and be
competitive in a market-driven economy. Answer: strategic planning
