PRINCIPLES OF MARKETING 19TH FINAL PAPER
2026 QUESTIONS WITH ANSWERS GRADED
A+
◉ citizen-action publics. Answer: A company's marketing decisions may
be questioned by consumer organizations, environmental groups,
minority groups and others. These organizations and groups are also
known as
◉ Description research. Answer: The goal of ________ is to describe
things, such as the market potential for a product or the demographics
and attitudes of consumer who buy the product
◉ ethnographic research. Answer: A company sent a trained observer to
watch and interact with consumers i their natural environment in order to
gain deeper insights on consumer needs. This is an example of _____
◉ Marketing stimuli consist of the four Ps. What are the four Ps?.
Answer: Product, place, price, promotion
◉ Wants. Answer: Are human needs that are shaped by culture and
individual personality
, ◉ Institutional marketing. Answer: The _____ consists of schools,
hospitals, nursing homes, prisons, and the like that provides goods and
services to people in their case.
◉ Market. Answer: A ______ is the ser of actual and potential buyers of
a product or service.
◉ Which of the following is not an accurate description of modern
marketing?. Answer: Selling and advertising
◉ marketing intermediary. Answer: Johnathan works for a firm that
assists companies in promoting, distributing, and of seeking their
products to end consumers. The firm he works for is a _______
◉ supplier development. Answer: _______ involves systematically
developing networks of supplier partners to ensure a dependable supply
of products and materials for use in making products or reselling them to
others.
◉ Which of the following can help a company create direct procurement
accounts with suppliers, through which company buyers can purchase
equipment mastery and supplies directly. Answer: Extranet
◉ Marketing Segmentation. Answer: Dividing the market into various
groups of customer that are company may serve
2026 QUESTIONS WITH ANSWERS GRADED
A+
◉ citizen-action publics. Answer: A company's marketing decisions may
be questioned by consumer organizations, environmental groups,
minority groups and others. These organizations and groups are also
known as
◉ Description research. Answer: The goal of ________ is to describe
things, such as the market potential for a product or the demographics
and attitudes of consumer who buy the product
◉ ethnographic research. Answer: A company sent a trained observer to
watch and interact with consumers i their natural environment in order to
gain deeper insights on consumer needs. This is an example of _____
◉ Marketing stimuli consist of the four Ps. What are the four Ps?.
Answer: Product, place, price, promotion
◉ Wants. Answer: Are human needs that are shaped by culture and
individual personality
, ◉ Institutional marketing. Answer: The _____ consists of schools,
hospitals, nursing homes, prisons, and the like that provides goods and
services to people in their case.
◉ Market. Answer: A ______ is the ser of actual and potential buyers of
a product or service.
◉ Which of the following is not an accurate description of modern
marketing?. Answer: Selling and advertising
◉ marketing intermediary. Answer: Johnathan works for a firm that
assists companies in promoting, distributing, and of seeking their
products to end consumers. The firm he works for is a _______
◉ supplier development. Answer: _______ involves systematically
developing networks of supplier partners to ensure a dependable supply
of products and materials for use in making products or reselling them to
others.
◉ Which of the following can help a company create direct procurement
accounts with suppliers, through which company buyers can purchase
equipment mastery and supplies directly. Answer: Extranet
◉ Marketing Segmentation. Answer: Dividing the market into various
groups of customer that are company may serve
