PRINCIPLES OF MARKETING 19TH ACTUAL
EXAM PAPER 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
◉ A _____ strategy involves selling existing products or services to new
customers. Answer: market-development
◉ Business level planning at PepsiCo involves employee responsibility
of different products and product categories, such as packaging and
product decisions. Answer: F
◉ What is the actual transportation and storage of materials and
products? Answer: logistics
◉ Manufacturing becomes the interface between the marketer and the
customer. Answer: F
◉ Marketing benefits society by promoting a higher quality of life in
two ways: through job creation and the company's ability to reward
stockholders with higher dividends. Answer: F
,◉ Which of the following are activities in the AMA's definition of
marketing? Answer: all of the above
◉ A well-developed value proposition Answer: focuses on the external
market, or what customers want.
◉ Convincing people that global warming is a real threat is an example
of Answer: social marketing.
◉ A cash cow is a product with high growth and a high market share.
Answer: F
◉ People who act like customers and visit competitors to learn about
their customer service and their products are known as mystery
shoppers. Answer: T
◉ The General Electric approach examines _____. Answer: a business's
strengths and the attractiveness of industries
◉ As exchanges occur, how should planners adjust? Answer: all of the
above
◉ The Food and Drug administration _____. Answer: regulates the
labeling of consumable products
, ◉ The group of customers toward which an organization directs its
marketing efforts is known as the _____. Answer: target market
◉ The GE approach evaluates the strengths and the attractiveness of
industries as high, medium, and low. Answer: T
◉ In Michael Porter's five forces model, the threat of supplier
bargaining power refers to _____. Answer: the likelihood a supplier will
enter into a customer's market
◉ A service dominant logic means engaging in practices that do not
diminish the earth's resources. Answer: F
◉ Marketing activities, such as developing a marketing strategy, do not
occur separately from the rest of the company. Answer: T
◉ If a company has multiple planning levels, Answer: the plans must be
consistent and all must help achieve the overall goals of the corporation.
◉ When a consumer realizes there is a difference between their current
state and their desired state, he/she has entered the _____ stage of the
buying process. Answer: need recognition
EXAM PAPER 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
◉ A _____ strategy involves selling existing products or services to new
customers. Answer: market-development
◉ Business level planning at PepsiCo involves employee responsibility
of different products and product categories, such as packaging and
product decisions. Answer: F
◉ What is the actual transportation and storage of materials and
products? Answer: logistics
◉ Manufacturing becomes the interface between the marketer and the
customer. Answer: F
◉ Marketing benefits society by promoting a higher quality of life in
two ways: through job creation and the company's ability to reward
stockholders with higher dividends. Answer: F
,◉ Which of the following are activities in the AMA's definition of
marketing? Answer: all of the above
◉ A well-developed value proposition Answer: focuses on the external
market, or what customers want.
◉ Convincing people that global warming is a real threat is an example
of Answer: social marketing.
◉ A cash cow is a product with high growth and a high market share.
Answer: F
◉ People who act like customers and visit competitors to learn about
their customer service and their products are known as mystery
shoppers. Answer: T
◉ The General Electric approach examines _____. Answer: a business's
strengths and the attractiveness of industries
◉ As exchanges occur, how should planners adjust? Answer: all of the
above
◉ The Food and Drug administration _____. Answer: regulates the
labeling of consumable products
, ◉ The group of customers toward which an organization directs its
marketing efforts is known as the _____. Answer: target market
◉ The GE approach evaluates the strengths and the attractiveness of
industries as high, medium, and low. Answer: T
◉ In Michael Porter's five forces model, the threat of supplier
bargaining power refers to _____. Answer: the likelihood a supplier will
enter into a customer's market
◉ A service dominant logic means engaging in practices that do not
diminish the earth's resources. Answer: F
◉ Marketing activities, such as developing a marketing strategy, do not
occur separately from the rest of the company. Answer: T
◉ If a company has multiple planning levels, Answer: the plans must be
consistent and all must help achieve the overall goals of the corporation.
◉ When a consumer realizes there is a difference between their current
state and their desired state, he/she has entered the _____ stage of the
buying process. Answer: need recognition
