GLOBAL
EDITION
Applied Behavior
Analysis
THIRD EDITION
John O. Cooper • Timothy E. Heron • William L. Heward
,Applied Behavior Analysis
Third Edition
Global Edition
John O. Cooper
Timothy E. Heron
William L. Heward
All, The Ohio State University
Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong
Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan
,Director and Publisher: Kevin M. Davis
Portfolio Manager: Drew Bennett
Editor, Global Edition: Punita Kaur Mann
Assistant Project Editor, Global Edition: Aditi Chatterjee
Managing Content Producer: Megan Moffo
Content Producer: Janelle Rogers
Content Producer, Global Edition: Nitin Shankar
Portfolio Management Assistant: Maria Feliberty
Managing Digital Producer: Autumn Benson
Media Producer: Lauren Carlson
Senior Manufacturing Controller, Global Edition: Caterina Pellegrino
Executive Development Editor: Linda Bishop
Executive Field Marketing Manager: Krista Clark
Procurement Specialist: Deidra Headlee
Managing Editor, Media Production, Global Edition: Gargi Banerjee
Manager, Media Production, Global Edition: Vikram Kumar
Cover Design: Lumina Datamatics
Cover Art: Yuliiaart/Shutterstock
Full Service Vendor: SPi Global
Full Service Project Management: Rajakumar Venkatesan, SPi Global
Photo Credits: Jill C. Dardig, p. 4; B. F. Skinner Foundation, p. 25 (left); Julie S. Vargas/B. F. Skinner Foundation, p. 25 (right).
Acknowledgments of third-party content appear on the appropriate page within the text.
Pearson Education Limited
KAO Two
KAO Park
Harlow
CM17 9SR
United Kingdom
and Associated Companies throughout the world
Visit us on the World Wide Web at: www.pearsonglobaleditions.com
© Pearson Education Limited 2020
The rights of John O. Cooper, Timothy E. Heron, and William L. Heward, to be identified as the authors of this work, have been asserted
by them in accordance with the Copyright, Designs and Patents Act 1988.
Authorized adaptation from the United States edition, entitled Applied Behavior Analysis, 3rd Edition, ISBN 978-0-134-75255-6
by John O. Cooper, Timothy E. Heron, and William L. Heward, published by Pearson Education © 2020.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a license permitting
restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N
8TS. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction,
storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise.
For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights and Permissions
department, please visit www.pearsoned.com/permissions/.
All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or
publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement
of this book by such owners.
This eBook is a standalone product and may or may not include all assets that were part of the print version. It also does not provide access to
other Pearson digital products like MyLab and Mastering. The publisher reserves the right to remove any material in this eBook at any time.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
ISBN 10: 1-292-32463-5
ISBN 13: 978-1-292-32463-0
eBook ISBN 13: 978-1-292-34105-7
Typeset in Times LT Pro by SPi Global
, This book is dedicated to Jack Michael, whose extraordinary contributions to
behavior analysis will continue to benefit those who teach and practice the science
and, most importantly, those whose learning is enhanced by its application.
Photo credit: Amber Hutson.
Jack L. Michael
“One might ask why it is of any value to be able to recognize and correctly name
these various effects. I would answer that I have found, for myself at least, that
I cannot understand some things unless I can talk about them clearly.”*
*
From “What Every Student of Behavior Analysis Ought to Learn: A System for Classifying the Multiple Effects of Behavioral Variables,” by J. Michael, 1995,
The Behavior Analyst, 18, p. 284.
EDITION
Applied Behavior
Analysis
THIRD EDITION
John O. Cooper • Timothy E. Heron • William L. Heward
,Applied Behavior Analysis
Third Edition
Global Edition
John O. Cooper
Timothy E. Heron
William L. Heward
All, The Ohio State University
Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong
Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan
,Director and Publisher: Kevin M. Davis
Portfolio Manager: Drew Bennett
Editor, Global Edition: Punita Kaur Mann
Assistant Project Editor, Global Edition: Aditi Chatterjee
Managing Content Producer: Megan Moffo
Content Producer: Janelle Rogers
Content Producer, Global Edition: Nitin Shankar
Portfolio Management Assistant: Maria Feliberty
Managing Digital Producer: Autumn Benson
Media Producer: Lauren Carlson
Senior Manufacturing Controller, Global Edition: Caterina Pellegrino
Executive Development Editor: Linda Bishop
Executive Field Marketing Manager: Krista Clark
Procurement Specialist: Deidra Headlee
Managing Editor, Media Production, Global Edition: Gargi Banerjee
Manager, Media Production, Global Edition: Vikram Kumar
Cover Design: Lumina Datamatics
Cover Art: Yuliiaart/Shutterstock
Full Service Vendor: SPi Global
Full Service Project Management: Rajakumar Venkatesan, SPi Global
Photo Credits: Jill C. Dardig, p. 4; B. F. Skinner Foundation, p. 25 (left); Julie S. Vargas/B. F. Skinner Foundation, p. 25 (right).
Acknowledgments of third-party content appear on the appropriate page within the text.
Pearson Education Limited
KAO Two
KAO Park
Harlow
CM17 9SR
United Kingdom
and Associated Companies throughout the world
Visit us on the World Wide Web at: www.pearsonglobaleditions.com
© Pearson Education Limited 2020
The rights of John O. Cooper, Timothy E. Heron, and William L. Heward, to be identified as the authors of this work, have been asserted
by them in accordance with the Copyright, Designs and Patents Act 1988.
Authorized adaptation from the United States edition, entitled Applied Behavior Analysis, 3rd Edition, ISBN 978-0-134-75255-6
by John O. Cooper, Timothy E. Heron, and William L. Heward, published by Pearson Education © 2020.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a license permitting
restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N
8TS. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction,
storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise.
For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights and Permissions
department, please visit www.pearsoned.com/permissions/.
All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or
publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement
of this book by such owners.
This eBook is a standalone product and may or may not include all assets that were part of the print version. It also does not provide access to
other Pearson digital products like MyLab and Mastering. The publisher reserves the right to remove any material in this eBook at any time.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
ISBN 10: 1-292-32463-5
ISBN 13: 978-1-292-32463-0
eBook ISBN 13: 978-1-292-34105-7
Typeset in Times LT Pro by SPi Global
, This book is dedicated to Jack Michael, whose extraordinary contributions to
behavior analysis will continue to benefit those who teach and practice the science
and, most importantly, those whose learning is enhanced by its application.
Photo credit: Amber Hutson.
Jack L. Michael
“One might ask why it is of any value to be able to recognize and correctly name
these various effects. I would answer that I have found, for myself at least, that
I cannot understand some things unless I can talk about them clearly.”*
*
From “What Every Student of Behavior Analysis Ought to Learn: A System for Classifying the Multiple Effects of Behavioral Variables,” by J. Michael, 1995,
The Behavior Analyst, 18, p. 284.
