MKT 300 Exam #2 Updated Questions and Verified
Answers/ Complete Solutions with Rationales |Get It
100% Accurate!! Already Passed!!
Terms in this set (80) Exam Questions Verified Answers
1) firms that are international from their inception born globals
2) Marketing activities are influenced by beliefs and sociocultural factors
values regarding family, religion, education, health
and recreation
3) Any duty levied by a nation on goods bought outside import tariffs
its borders and brought into the country
4) Agreement that eliminates most tariffs and trade NAFTA
restrictions on agricultural and manufactured products
to encourage trade among Canada, the U.S., and
Mexico
5) International organization dealing with the rules of WTO
trade between nations
6) the purchase of products from a foreign source importing
, 7) The sale of products to foreign markets exporting
8) a form of licensing in which a franchiser, in exchange franchising
for a financial commitment, grants the franchisee the
right to market a product in accordance with the
franchiser's standards
9) the development of marketing strategies that treat the globalization
entire world as a single entity (entails producing
standardized products, promotion campaigns, prices,
and distribution channels for all markets)
10) A good, a service, or an idea received in an exchange product
11) What are the two classifications of products? consumer and business
12) products purchased to satisfy personal and family consumer products
wants and needs
13) products bought to use in a firm's operations to resell business products
or to make other products; purchased to satisfy the
goals of the organization
14) a group of closely related product items viewed as a product line
unit because of marketing, technical, or end-use
considerations
15) the total group of products that an organization makes product mix
available to customers
16) the number of product lines a company offers width of product mix
17) the average number of different products in each depth of product mix
Answers/ Complete Solutions with Rationales |Get It
100% Accurate!! Already Passed!!
Terms in this set (80) Exam Questions Verified Answers
1) firms that are international from their inception born globals
2) Marketing activities are influenced by beliefs and sociocultural factors
values regarding family, religion, education, health
and recreation
3) Any duty levied by a nation on goods bought outside import tariffs
its borders and brought into the country
4) Agreement that eliminates most tariffs and trade NAFTA
restrictions on agricultural and manufactured products
to encourage trade among Canada, the U.S., and
Mexico
5) International organization dealing with the rules of WTO
trade between nations
6) the purchase of products from a foreign source importing
, 7) The sale of products to foreign markets exporting
8) a form of licensing in which a franchiser, in exchange franchising
for a financial commitment, grants the franchisee the
right to market a product in accordance with the
franchiser's standards
9) the development of marketing strategies that treat the globalization
entire world as a single entity (entails producing
standardized products, promotion campaigns, prices,
and distribution channels for all markets)
10) A good, a service, or an idea received in an exchange product
11) What are the two classifications of products? consumer and business
12) products purchased to satisfy personal and family consumer products
wants and needs
13) products bought to use in a firm's operations to resell business products
or to make other products; purchased to satisfy the
goals of the organization
14) a group of closely related product items viewed as a product line
unit because of marketing, technical, or end-use
considerations
15) the total group of products that an organization makes product mix
available to customers
16) the number of product lines a company offers width of product mix
17) the average number of different products in each depth of product mix
