2.1 AMA PCM Marketing Fundamentals
Terms in this set (29)
The cluster of benefits that an organization promises customers to sati
Customer Orientation
their needs
The process of identifying prospective buyers, understanding them
Customer Relationship Management intimately, and developing favorable long-term perceptions of the
(CRM) organization and its offerings so that buyers will choose them in the
marketplace
The unique combination of benefits received by targeted buyers that
Customer Value includes quality, convenience, on-time delivery, and both before-sale a
after-sale service at a specific price
The cluster of benefits that an organization promises customers to sati
Customer Value Proposition
their needs
The trade of things of value between buyer and seller so that each is b
Exchange
off after the trade
The benefits or customer value associated with the production of a pro
Form Utility
or service
Idea A concept, philosophy, image, or issue
Terms in this set (29)
The cluster of benefits that an organization promises customers to sati
Customer Orientation
their needs
The process of identifying prospective buyers, understanding them
Customer Relationship Management intimately, and developing favorable long-term perceptions of the
(CRM) organization and its offerings so that buyers will choose them in the
marketplace
The unique combination of benefits received by targeted buyers that
Customer Value includes quality, convenience, on-time delivery, and both before-sale a
after-sale service at a specific price
The cluster of benefits that an organization promises customers to sati
Customer Value Proposition
their needs
The trade of things of value between buyer and seller so that each is b
Exchange
off after the trade
The benefits or customer value associated with the production of a pro
Form Utility
or service
Idea A concept, philosophy, image, or issue
