True
Choose an answer
The "Product" area is concerned with what goods and services are produced, not with
1 decisions about installation, instructions on use, packaging, a brand name, a warranty, or
after-sale service.
2 Dealer brands are brands created by producers.
A firm's initial sales training program should cover company policies, product information,
3
building relationships with customers, and selling skills.
A marketing plan usually spells out the time schedule for a marketing strategy as well as the
4
time-related details.
Don't know?
,Terms in this set (179)
Achieving a measurable, True
direct response from specific
target customers is the heart
of direct marketing.
Advertising can be useful in a True
marketing strategy for getting
attention, holding interest,
arousing desire, and
obtaining action.
Advertising can usually get False
sales results sooner than
sales promotion.
Advertising is any paid form True
of non-personal presentation
of ideas, goods, or services
by an identified sponsor.
,Agent wholesalers usually False
have higher operating
expenses (as a percentage of
sales) than merchant
wholesalers.
Airfreight generally increases False
both transporting cost and
the total cost of distribution
because it tends to add to
inventory costs, spoilage,
theft, and damage.
Although wholesalers no True
longer dominate channels in
the United States, they do
provide a necessary function,
and some of the biggest B2B
e-commerce sites are
wholesaler operations.
Any business transaction can True
be thought of as an exchange
of "something" of value for
money—where money is the
price.
, As the influential message True
sources of earned media are
outside the control of a
marketing manager, the
messages may be negative
toward the brand.
At the macro level, consumer True
satisfaction is difficult to
measure and interpret, so any
evaluation is in part
subjective.
Average-cost pricing False
guarantees that the firm will
earn enough to at least cover
its costs.
Because publicity is "free," it is False
usually far less effective than
advertising if the firm has a
new message.
Choose an answer
The "Product" area is concerned with what goods and services are produced, not with
1 decisions about installation, instructions on use, packaging, a brand name, a warranty, or
after-sale service.
2 Dealer brands are brands created by producers.
A firm's initial sales training program should cover company policies, product information,
3
building relationships with customers, and selling skills.
A marketing plan usually spells out the time schedule for a marketing strategy as well as the
4
time-related details.
Don't know?
,Terms in this set (179)
Achieving a measurable, True
direct response from specific
target customers is the heart
of direct marketing.
Advertising can be useful in a True
marketing strategy for getting
attention, holding interest,
arousing desire, and
obtaining action.
Advertising can usually get False
sales results sooner than
sales promotion.
Advertising is any paid form True
of non-personal presentation
of ideas, goods, or services
by an identified sponsor.
,Agent wholesalers usually False
have higher operating
expenses (as a percentage of
sales) than merchant
wholesalers.
Airfreight generally increases False
both transporting cost and
the total cost of distribution
because it tends to add to
inventory costs, spoilage,
theft, and damage.
Although wholesalers no True
longer dominate channels in
the United States, they do
provide a necessary function,
and some of the biggest B2B
e-commerce sites are
wholesaler operations.
Any business transaction can True
be thought of as an exchange
of "something" of value for
money—where money is the
price.
, As the influential message True
sources of earned media are
outside the control of a
marketing manager, the
messages may be negative
toward the brand.
At the macro level, consumer True
satisfaction is difficult to
measure and interpret, so any
evaluation is in part
subjective.
Average-cost pricing False
guarantees that the firm will
earn enough to at least cover
its costs.
Because publicity is "free," it is False
usually far less effective than
advertising if the firm has a
new message.
