AIPMM CPM Practice Exam Study Guide | Certified Product Manager Exam Questions & Answers

intangibility Nature and characteristic of a service
inseparability
variability
perishability

Product What are the 4 Kotler's Market Strategies?
Price
Promotion
Place

Intensity of Competitive Rivalry What are Porter's 5 forces?
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers

Conceive What are the 7 phases of PLC?
Plan
Develop
Qualify
Launch
Deliver
Retire

,Conceive What are the steps of NPD? (Phases)
Plan
Develop
Qualify

Market Penetration What is the strategy for existing market/existing product? (Ansoff's Growth M

Product Development What is the strategy for existing market/new product? (Ansoff's Growth Matr

Market Development What is the strategy for NEW market/existing product? (Ansoff's Growth Mat

Diversification What is the strategy for new market/new product? (Ansoff's Growth Matrix)

Market Objective: Gain awareness
Competition: None
Product: One
Introduction
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited

Market Objective: Stress differentiation
Competition: Growing
Product: More version
Growth
Price: Gain market share
Promotion: Competitive differences
Place: more outlets

, Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Maturity
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets

Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Decline
Price: Stay profitable
Promotion: Reduced
Place: Few

Owns strategy
Market expert
Product Manager roles
Business case dev expert
Presents needs

Market strategy
Marketing expert
Product Marketing Manager roles
Supports sales
Guides marketing program