MGT8803 - Marketing
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1. Marketing The creation and satisfaction of demand for a product or service
2. Strategy A set of ideas that outline how a product line or brand will achieve its
objectives
3. Tactic A specific action or method that contributes to achieving a goal
4. Marketing functions Buying,
selling,
transporting,
storing,
standardization & grading,
financing,
risk taking,
market information
5. Customer value Difference between benefits a customer sees from a marketing offering
vs costs of obtaining those benefits
6. 5C's of marketing Customers,
strategy Company,
Competitors,
Collaborators,
Context
7. Customer Potential buyer w/ wants & needs that company aims to fulfill w/ its
offerings
8. Company Organization or business unit providing certain goods & services
9. SWOT Strengths,
Weaknesses,
, MGT8803 - Marketing
Study online at https://quizlet.com/_fcebxq
Opportunities,
Threats
10. Competitor Organization that offer products or services that aim to fulfill the same
wants & needs of the same customers as the company's offering
11. Collaborator External business entity (e.g. raw material suppliers, distributors, market-
ing agencies, 3rd party retailers) that work w/ company to create value for
customers
12. Context Environment in which company operates, & its associated elements, e.g.
regulation/laws, economic conditions, cultural norms, tech factors
13. PESTEL analysis Political, economic, social, technological, environmental, & legal factors
14. Marketing mix Controllable variables the company uses to satisfy the target group
15. 4P's of marketing mix Product, price, place, promotion
16. Target market Fairly homogeneous group of customers a company wishes to reach/ap-
peal to
17. Customer marketing 1. Awareness
model 2. Interest & engagement
3. Acquisition
4. Customer segmentation
5. Customer retention
6. Support & advocacy
18. Customer profile Demographic, geographic, psychographic, behavioral, recency/frequen-
cy/monetary
19. Buyer journey
Study online at https://quizlet.com/_fcebxq
1. Marketing The creation and satisfaction of demand for a product or service
2. Strategy A set of ideas that outline how a product line or brand will achieve its
objectives
3. Tactic A specific action or method that contributes to achieving a goal
4. Marketing functions Buying,
selling,
transporting,
storing,
standardization & grading,
financing,
risk taking,
market information
5. Customer value Difference between benefits a customer sees from a marketing offering
vs costs of obtaining those benefits
6. 5C's of marketing Customers,
strategy Company,
Competitors,
Collaborators,
Context
7. Customer Potential buyer w/ wants & needs that company aims to fulfill w/ its
offerings
8. Company Organization or business unit providing certain goods & services
9. SWOT Strengths,
Weaknesses,
, MGT8803 - Marketing
Study online at https://quizlet.com/_fcebxq
Opportunities,
Threats
10. Competitor Organization that offer products or services that aim to fulfill the same
wants & needs of the same customers as the company's offering
11. Collaborator External business entity (e.g. raw material suppliers, distributors, market-
ing agencies, 3rd party retailers) that work w/ company to create value for
customers
12. Context Environment in which company operates, & its associated elements, e.g.
regulation/laws, economic conditions, cultural norms, tech factors
13. PESTEL analysis Political, economic, social, technological, environmental, & legal factors
14. Marketing mix Controllable variables the company uses to satisfy the target group
15. 4P's of marketing mix Product, price, place, promotion
16. Target market Fairly homogeneous group of customers a company wishes to reach/ap-
peal to
17. Customer marketing 1. Awareness
model 2. Interest & engagement
3. Acquisition
4. Customer segmentation
5. Customer retention
6. Support & advocacy
18. Customer profile Demographic, geographic, psychographic, behavioral, recency/frequen-
cy/monetary
19. Buyer journey
