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SMPS CPSM Exam Questions and Correct
Answers
Action Plan Ans: Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will
be responsible for accomplishing that task.
Advertising agency Ans: Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience Ans: Advertising directed to those
interested in and needing your service
Alliance Ans: A long-term relationship between two parties for
services on several projects. Usually based on a unique service the
seller can provide the client, linking the two where the seller
becomes almost an extension of the client. (EX: Design-Build
Relationship)
Alternate Dispute Resolution Ans: Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
Alternate Dispute Resolution Mediation Ans: A procedure in which
the parties submit their disputes, including details of their
positions to an independent, third party mediator. The mediator
then discusses the dispute with the parties, including the
mediator's view of the strengths and weaknesses of each party's
position. The mediator helps the parties attempt to reach a
settlement of their dispute. If the dispute is not settled, the next
step is arbitration or litigation, depending on the terms of the
contract.
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Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration Ans: In order to have a
binding arbitration agreement, the parties must, in writing, agree
to submit any claims or dispute to arbitration. Generally the
parties agree to submit the arbitration to the AAA per the
Construction Industry Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of
differences between parties by a person or persons chosen or
agreed to by them.
Attention Getting Ans: Advertising must be: distinctive, repetitive,
unique, words and images must work together.
Audience Ans: To whom things are aimed. Qualify and target the
audience.
Benchmarking Studies Ans: A standard by which something can be
measured or judged. To measure according to specified standards
in order to compare it with and improve one's product.
Benchmarking Ans: Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning Ans: One sentence distinguishes and
differentiates
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Brand Equity Ans: Good will, value and volume margins
Brochure Ans: Firm marketing tool to present salient facts about
the firm at a glance. Cross selling tool explains who you are and
what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method Ans: Also known as the bottom-up
method, this method assigns cost to each item in marketing plan.
This method allows you to base your budgeting on the year's
business plan revenue goals and marketing plan implementation
tasks.
Budget Percentage Method Ans: Also known as the top-down
method, this method of budgeting allocates a certain percentage of
the firm's total operating revenue to marketing. The percentage
usually falls between 5 - 15%.
Budget Projection Method Ans: Also known as the comparison
method; relies on using the prior year's costs to develop the
upcoming year's budget. This process works well if the company is
stable but it doesn't allow consideration of year's marketing
planning goals or the changing conditions of the market.
Business Plan Ans: The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and
expenditures by category and profit amounts and percentages.
Marketing plan is part of the overall business plan. Developed
yearly. Should consist of Market Segment analysis.
© 2025 All rights reserved
SMPS CPSM Exam Questions and Correct
Answers
Action Plan Ans: Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will
be responsible for accomplishing that task.
Advertising agency Ans: Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience Ans: Advertising directed to those
interested in and needing your service
Alliance Ans: A long-term relationship between two parties for
services on several projects. Usually based on a unique service the
seller can provide the client, linking the two where the seller
becomes almost an extension of the client. (EX: Design-Build
Relationship)
Alternate Dispute Resolution Ans: Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
Alternate Dispute Resolution Mediation Ans: A procedure in which
the parties submit their disputes, including details of their
positions to an independent, third party mediator. The mediator
then discusses the dispute with the parties, including the
mediator's view of the strengths and weaknesses of each party's
position. The mediator helps the parties attempt to reach a
settlement of their dispute. If the dispute is not settled, the next
step is arbitration or litigation, depending on the terms of the
contract.
© 2025 All rights reserved
, 2 | Page
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration Ans: In order to have a
binding arbitration agreement, the parties must, in writing, agree
to submit any claims or dispute to arbitration. Generally the
parties agree to submit the arbitration to the AAA per the
Construction Industry Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of
differences between parties by a person or persons chosen or
agreed to by them.
Attention Getting Ans: Advertising must be: distinctive, repetitive,
unique, words and images must work together.
Audience Ans: To whom things are aimed. Qualify and target the
audience.
Benchmarking Studies Ans: A standard by which something can be
measured or judged. To measure according to specified standards
in order to compare it with and improve one's product.
Benchmarking Ans: Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning Ans: One sentence distinguishes and
differentiates
© 2025 All rights reserved
, 3 | Page
Brand Equity Ans: Good will, value and volume margins
Brochure Ans: Firm marketing tool to present salient facts about
the firm at a glance. Cross selling tool explains who you are and
what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method Ans: Also known as the bottom-up
method, this method assigns cost to each item in marketing plan.
This method allows you to base your budgeting on the year's
business plan revenue goals and marketing plan implementation
tasks.
Budget Percentage Method Ans: Also known as the top-down
method, this method of budgeting allocates a certain percentage of
the firm's total operating revenue to marketing. The percentage
usually falls between 5 - 15%.
Budget Projection Method Ans: Also known as the comparison
method; relies on using the prior year's costs to develop the
upcoming year's budget. This process works well if the company is
stable but it doesn't allow consideration of year's marketing
planning goals or the changing conditions of the market.
Business Plan Ans: The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and
expenditures by category and profit amounts and percentages.
Marketing plan is part of the overall business plan. Developed
yearly. Should consist of Market Segment analysis.
© 2025 All rights reserved
