Terms in this set (63)
sell products to be used within another company's operations as well as by
B2B Company government agencies and entities
B2C Company Sells products primarily to consumers like proctor and gamble
inherently recognizes how cusotmer relationships, innovation, processes,
Balanced Approach to Strategic
Planning and other intangible assets that impact success
the set of activities designed to create a brand and position it in the minds
Branding of consumers
a braod term in marketing that means describing the offering and its value
to your potential and current customers, as well as learning from customers
Communicating what it is they want and like
aids a business in outperforming its competition; leverage that allows the
firm to keep ahead of its competition, and to satisfy customer needs better
Competitive Advantage than the competition
, this perspective uses customer satisfaction data or other metrics to view the
Consumer/Stakeholder (Balanced firm's performance from the viewpoint of those that the organization is
scorecard) intended to serve
understanding the opinions, attitudes, and needs of targeted buyers are
Customer Data paramount and require constant updating
more than just getting the product into the hands of the user; it also makes
sure the user understands how to get the most out of the product
Delivering
are convenient for customers and profitable for sellers
Digital Products (Types of Offerings)
in addition to creating an offering, communicaitng its benefits to
consumers, and delivering the offering, there is the actual transaction that
Exchanging has to occur
trends and events that impact the firm and the marketing of its offering
External Analysis occurs as part of the environmental scanning process
this perspective views organizational financial performance using
traditional measures such as stock price, revenues, profits, and market share
Financial (Balanced scorecard)
sell products to be used within another company's operations as well as by
B2B Company government agencies and entities
B2C Company Sells products primarily to consumers like proctor and gamble
inherently recognizes how cusotmer relationships, innovation, processes,
Balanced Approach to Strategic
Planning and other intangible assets that impact success
the set of activities designed to create a brand and position it in the minds
Branding of consumers
a braod term in marketing that means describing the offering and its value
to your potential and current customers, as well as learning from customers
Communicating what it is they want and like
aids a business in outperforming its competition; leverage that allows the
firm to keep ahead of its competition, and to satisfy customer needs better
Competitive Advantage than the competition
, this perspective uses customer satisfaction data or other metrics to view the
Consumer/Stakeholder (Balanced firm's performance from the viewpoint of those that the organization is
scorecard) intended to serve
understanding the opinions, attitudes, and needs of targeted buyers are
Customer Data paramount and require constant updating
more than just getting the product into the hands of the user; it also makes
sure the user understands how to get the most out of the product
Delivering
are convenient for customers and profitable for sellers
Digital Products (Types of Offerings)
in addition to creating an offering, communicaitng its benefits to
consumers, and delivering the offering, there is the actual transaction that
Exchanging has to occur
trends and events that impact the firm and the marketing of its offering
External Analysis occurs as part of the environmental scanning process
this perspective views organizational financial performance using
traditional measures such as stock price, revenues, profits, and market share
Financial (Balanced scorecard)
