MBA - 706 Darrat (Exam 1) Save
Terms in this set (67)
, New Consumer Capabilities:
-online resources as a powerful information and
purchasing aid
-mobile connectivity to search, communicate, and
purchase on the go
-tap into social media to share opinions and express
loyalty
-actively interact with companies
-reject marketing they find inappropriate or annoying
-extract more value from what they already own
New Company Capabilities:
-use the internet as a powerful information and sales
channel, including for individually differentiated
goods.
3 Key Marketing
-collect fuller and richer information about markets,
Outcomes
customers, prospects, and competitors.
-reach consumers quickly and efficiently via social
media and mobile marketing, sending targeted ads,
coupons, and information.
, -Retail transformation
-Disintermediation
-Private labels
-Mega-bands
Terms in this set (67)
, New Consumer Capabilities:
-online resources as a powerful information and
purchasing aid
-mobile connectivity to search, communicate, and
purchase on the go
-tap into social media to share opinions and express
loyalty
-actively interact with companies
-reject marketing they find inappropriate or annoying
-extract more value from what they already own
New Company Capabilities:
-use the internet as a powerful information and sales
channel, including for individually differentiated
goods.
3 Key Marketing
-collect fuller and richer information about markets,
Outcomes
customers, prospects, and competitors.
-reach consumers quickly and efficiently via social
media and mobile marketing, sending targeted ads,
coupons, and information.
, -Retail transformation
-Disintermediation
-Private labels
-Mega-bands
