,
,Portfolio/Penguin
An imprint of Penguin Random House LLC
375 Hudson Street
New York, New York 10014
Copyright © 2018 by Seth Godin
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech,
and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying
with copyright laws by not reproducing, scanning, or distributing any part of it in any form without
permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
Library of Congress Cataloging-in-Publication Data
Names: Godin, Seth, author.
Title: This is marketing / Seth Godin.
Description: New York : Portfolio/Penguin, [2018] | Includes index.
Identifiers: LCCN 2018041567 (print) | LCCN 2018042423 (ebook) | ISBN 9780525540847 (Ebook) |
ISBN 9780525540830 (hardcover)
Subjects: LCSH: Marketing.
Classification: LCC HF5415 (ebook) | LCC HF5415 .G5783 2018 (print) | DDC 658.8--dc23
LC record available at https://lccn.loc.gov/2018041567
While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other
contact information at the time of publication, neither the publisher nor the author assumes any
responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any
control over and does not assume any responsibility for author or rthird-party websites or their content.
Version_1
, For Leo, Anna, Mo, Sammy, Alex, Bernadette, and Shawn . . .
And for all the fresh voices that make our lives better
,Portfolio/Penguin
An imprint of Penguin Random House LLC
375 Hudson Street
New York, New York 10014
Copyright © 2018 by Seth Godin
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech,
and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying
with copyright laws by not reproducing, scanning, or distributing any part of it in any form without
permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
Library of Congress Cataloging-in-Publication Data
Names: Godin, Seth, author.
Title: This is marketing / Seth Godin.
Description: New York : Portfolio/Penguin, [2018] | Includes index.
Identifiers: LCCN 2018041567 (print) | LCCN 2018042423 (ebook) | ISBN 9780525540847 (Ebook) |
ISBN 9780525540830 (hardcover)
Subjects: LCSH: Marketing.
Classification: LCC HF5415 (ebook) | LCC HF5415 .G5783 2018 (print) | DDC 658.8--dc23
LC record available at https://lccn.loc.gov/2018041567
While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other
contact information at the time of publication, neither the publisher nor the author assumes any
responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any
control over and does not assume any responsibility for author or rthird-party websites or their content.
Version_1
, For Leo, Anna, Mo, Sammy, Alex, Bernadette, and Shawn . . .
And for all the fresh voices that make our lives better
