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Summary Grade 10 Consumer Studies Term 2 Summaries (Focus)

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Grade 10 Consumer Studies Term 2 Summaries are composed using the "Focus" textbooks' work with examples and supplementary notes by compiler (external party). Contents: Topic 1:  The consumer. Topic 3:  Food and nutrition. Packages usually include the following but may differ from product to product: Overview for the term including main points, keywords and short summaries / revision. Mind map per chapter / topic / term depending on the volume. Extensive bulleted summaries in colour with pictures and / or photos.

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Uploaded on
November 25, 2025
Number of pages
30
Written in
2025/2026
Type
Summary

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Kitchen hygiene
Hygienic storage procedures
• Wash and bleach dishcloths regularly
• Perishable foods – foods that spoil within 1-3 days at room • Keep all surfaces and equipment clean
temperature (raw meat, cooked protein foods and milk). • Choose easy-care surface finishes
• Semi-perishable foods – foods that spoil within 4-10 days at room • Use hot water for washing
temperature (eggs, cheese and bread). • Keep dirty dishes and cutlery away from
• Non-perishable foods – foods that last longer than 2 weeks at room food preparation surfaces.
temperature (dry grains and unopened canned foods). • .
• Dry storage areas are designated for non-perishable foods. • .
• Refrigerator storage - maintain the temperature between 0-4°C.
• Freezer storage is most effective at -18°C or lower. • Kitchen pests
• Flies•pick up decaying matter with the sticky pads
on their feet - transfer dangerous bacteria to food.


Sample

Safe handling practices when
preparing,
• serving and eating food C8: Food



Cockroaches hide in dark, warm places - spread
bacteria with their sticky bodies.
Thoroughly clean all areas where infestations
occur and spray poison on the floor near
• Work with good quality, clean, fresh produce. security (B) baseboards and drains.

Summaries after sample



Be very careful when preparing meat, poultry, and
dairy products due to microbial contamination.
Handle food as little as possible and use utensils
instead of your hands.




Mice and rats carry bacteria from the dirty places
they visit.
.
.
• Cook food thoroughly to kill harmful microorganisms.
• Don’t store leftovers for long periods of time. • Waste control and disposal
• .
• . • Use •reusable containers and resealable bags.
• Use biodegradable containers.
• Safety measures when purchasing food • Sort waste into wet (food) and dry (paper, plastic, glass,
metal) categories for recycling.
• • Make sure the store is clean and smells fresh. • Look for recycling symbols on products.
• Store perishable foods at the correct temperatures. • Non-recyclable items, such as perishable food waste,
• Remove products that are past their sell-by date. must be collected at least weekly.
• Make sure food is covered to protect it from dust and insects. • Recyclable materials must be removed every 2 weeks.
• Use stores with fast turnover for perishable foods. • .
• . • .
• .
GR10 CS • . T2-T3 Mindmap Focus • Copyright © www.summariessa.co.za (DO NOT COPY)

,Sample
Summaries after sample

, The AIDA model The aim of marketing
• Attention – advertisements with music, bold • Identify potential buyers.
headlines, bright colours or humour. • Select target markets.
• Interest - emphasises the benefits of the • Assess needs.
product/service. • Develop appropriate products/services.
• Desire - convinces the customer that the • Understand buyer preferences.
product/service will meet their needs by using • Analyse competitor actions.
images and statements. • Pricing.
• Action - motivates the consumer to take action • Determine methods for distribution and promotion.
and buy the product or service. C5: • .
• .
• Marketing (A) •
The difference between
Marketing

communication channels •
marketing and selling

Sample •


Marketing communications are essential to informing
consumers about products and services.
Effective communication requires you to understand
consumer behaviour to improve marketing strategies.



Conversion - the process of closing a purchase transaction
where potential customers become actual customers.
Marketing involves market research - identifying target
customers' needs and preferences.

Summaries after sample •



Successful marketing campaigns use multiple marketing
communication channels for a broader reach.
.



Salespeople must overcome objections that hinder
purchases.
Research during the marketing process identifies potential
objections and helps design strategies to address them.
The 5Ps in the 5P marketing mix model • .


• Product – what it is; its physical characteristics; what it does; quality;
how it differs from competitors; and its benefits. Marketing strategies for consumer products

• Price – adjust the price to remain competitive but still make a profit.
• Marketing strategies are aimed at meeting consumer needs –
• Place – where the business sells its products/services and how it
segmenting, targeting and positioning activities.
reaches its consumers.
• Market segmentation - the process of dividing a market into distinct
• Promotion – is used to introduce the features and benefits of the
segments based on the characteristics of consumers.
product/ service to your target market (advertising).
• Market segmentation – demographics, geography, psychographics,
• People - people who deliver the service being marketed; and who
behaviour and benefit.
help spread the word about the business.
• Target market - a specific group of consumers at whom a company
• .
aims its products and services.



•GR10 CS T2-T1 Mindmap Focus
• Copyright © www.summariessa.co.za (DO NOT COPY)

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