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CPSM Study Group - Domain 3 TEST
Questions and Correct Answers
To be effective, business development efforts should be part of an
integrated program. The framework of the program should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan Ans: d. marketing plan
Source: The Handbook for Marketing Professional Services,
Kenneth Diehl, SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a marketing
professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
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d. wants quick results Ans: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King of Cold
Calls," Inc. Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events, the
goal is typically to:
a. familiarize prospective and current clients with the firm and its
personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
d. impress prospective clients with the firm's services and clients
Ans: a. familiarize prospective and current clients with the firm
and its personnel
Source: The Handbook for Marketing Professional Services, Barry
Gaston, SMPS, 1994, pp. 149-153.
Domain 3
© 2025 All rights reserved
CPSM Study Group - Domain 3 TEST
Questions and Correct Answers
To be effective, business development efforts should be part of an
integrated program. The framework of the program should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan Ans: d. marketing plan
Source: The Handbook for Marketing Professional Services,
Kenneth Diehl, SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a marketing
professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
© 2025 All rights reserved
, 2 | Page
d. wants quick results Ans: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King of Cold
Calls," Inc. Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events, the
goal is typically to:
a. familiarize prospective and current clients with the firm and its
personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
d. impress prospective clients with the firm's services and clients
Ans: a. familiarize prospective and current clients with the firm
and its personnel
Source: The Handbook for Marketing Professional Services, Barry
Gaston, SMPS, 1994, pp. 149-153.
Domain 3
© 2025 All rights reserved
