MBA 706 - Final Exam (Tedious Concepts Only)
Study online at https://quizlet.com/_g6rb7d
1. The actual proper equation (1st equation set) for Mar- Price
keting Goals is listed below:
Profit = (Sales Volume x __________)
2. The actual proper equation (2nd equation set) for Mar- Variable Cost
keting Goals is listed below:
- [___________ x (Unit Cost x Sales Volume) + Fixed Costs]
3. The actual proper equation (2nd equation set) for Mar- Unit Cost
keting Goals is listed below:
- [Variable Cost x (______________ x Sales Volume) + Fixed
Costs]
4. The actual proper equation (2nd equation set) for Mar- Sales Volume
keting Goals is listed below:
- [Variable Cost x (Unit Cost x ____________) + Fixed
Costs]
5. The actual proper equation (2nd equation set) for Mar- Fixed Costs
keting Goals is listed below:
- [Fixed Costs x (Unit Cost x Sales Volume) +
_____________]
6. The first way for companies can increase profitability is Increase Sales Volume
(1 out of 3):
7. The second way for companies can increase profitabil- Change the Prices
ity is (2 out of 3):
, MBA 706 - Final Exam (Tedious Concepts Only)
Study online at https://quizlet.com/_g6rb7d
8. The third way for companies to increase profitability is Decrease Costs
(3 out of 3):
9. To grow sales volume, companies can grow __________ either the overall market or
market share.
Overall Market
Market Share
Either the overall market or market share.
10. The first way To grow the overall market or market Up-sell current customers
share. (1 of 4) to more expensive offer-
ings
Up-sell current customers to more expensive offer-
ings
Get customers to buy more frequently
Steal customers from competitors
11. Dillon's toy company has to option to change prices Either Reducing or Raising
by: the prices
Reducing the prices
Raising the prices
Either Reducing or Raising the prices
12. The second way to grow the overall market or market Up-sell expensive offer-
share (2 of 4). ings
Up-sell expensive offerings
, MBA 706 - Final Exam (Tedious Concepts Only)
Study online at https://quizlet.com/_g6rb7d
Get customers to buy more frequently
13. The third way to grow the overall market or market Get customers to buy
share is (3 of 3): more frequently
Up-sell current customers to more expensive offer-
ings
Get customers to buy more frequently
14. To grow the overall market or market share. Perform Pursue Another Segment
any of the four concepts the last one is:
Get customers to buy more frequently
Pursue Another Segment
15. The second way companies can grow sales volume is Enhance the brand
(2 of 5):
Enhance the brand
Pursue Another Segment
16. The third way companies can grow sales volume is (3 Raise customer satisfac-
of 5): tion
Raise customer satisfaction
Pursue Another Segment
17. The fourth way, companies has five options is (4 of 5): Adding value through a
loyalty program
Adding value through a loyalty program
Study online at https://quizlet.com/_g6rb7d
1. The actual proper equation (1st equation set) for Mar- Price
keting Goals is listed below:
Profit = (Sales Volume x __________)
2. The actual proper equation (2nd equation set) for Mar- Variable Cost
keting Goals is listed below:
- [___________ x (Unit Cost x Sales Volume) + Fixed Costs]
3. The actual proper equation (2nd equation set) for Mar- Unit Cost
keting Goals is listed below:
- [Variable Cost x (______________ x Sales Volume) + Fixed
Costs]
4. The actual proper equation (2nd equation set) for Mar- Sales Volume
keting Goals is listed below:
- [Variable Cost x (Unit Cost x ____________) + Fixed
Costs]
5. The actual proper equation (2nd equation set) for Mar- Fixed Costs
keting Goals is listed below:
- [Fixed Costs x (Unit Cost x Sales Volume) +
_____________]
6. The first way for companies can increase profitability is Increase Sales Volume
(1 out of 3):
7. The second way for companies can increase profitabil- Change the Prices
ity is (2 out of 3):
, MBA 706 - Final Exam (Tedious Concepts Only)
Study online at https://quizlet.com/_g6rb7d
8. The third way for companies to increase profitability is Decrease Costs
(3 out of 3):
9. To grow sales volume, companies can grow __________ either the overall market or
market share.
Overall Market
Market Share
Either the overall market or market share.
10. The first way To grow the overall market or market Up-sell current customers
share. (1 of 4) to more expensive offer-
ings
Up-sell current customers to more expensive offer-
ings
Get customers to buy more frequently
Steal customers from competitors
11. Dillon's toy company has to option to change prices Either Reducing or Raising
by: the prices
Reducing the prices
Raising the prices
Either Reducing or Raising the prices
12. The second way to grow the overall market or market Up-sell expensive offer-
share (2 of 4). ings
Up-sell expensive offerings
, MBA 706 - Final Exam (Tedious Concepts Only)
Study online at https://quizlet.com/_g6rb7d
Get customers to buy more frequently
13. The third way to grow the overall market or market Get customers to buy
share is (3 of 3): more frequently
Up-sell current customers to more expensive offer-
ings
Get customers to buy more frequently
14. To grow the overall market or market share. Perform Pursue Another Segment
any of the four concepts the last one is:
Get customers to buy more frequently
Pursue Another Segment
15. The second way companies can grow sales volume is Enhance the brand
(2 of 5):
Enhance the brand
Pursue Another Segment
16. The third way companies can grow sales volume is (3 Raise customer satisfac-
of 5): tion
Raise customer satisfaction
Pursue Another Segment
17. The fourth way, companies has five options is (4 of 5): Adding value through a
loyalty program
Adding value through a loyalty program
