LSUS MBA 706 Saleh Exam 01
Study online at https://quizlet.com/_dhs6wq
1. The term "PEST" in a strategic Political, Economic, Social, and Technological factors
perspective refers to:
2. The focus of strategic busi- Establishing long-term goals, Analyzing the organization's ex-
ness decisions includes all of ternal and internal environments, Making decisions about the
the following: organization's direction and scope
3. The concept of Marketing My- A narrow definition of one's business
opia is closely related to:
4. A balanced scorecard for mea- Financial performance, customer knowledge, internal business
suring success includes the processes, learning and growth
following measures:
5. Which one of the following are Setting objectives, evaluating strategic options, and implement-
the stages in the strategy de- ing strategy
velopment process?
6. The marketing mix, often re- Product, Price, Promotion, Place
ferred to as the 4 P's, consists
of:
7. Business orientations include Production orientation, sales orientation, market orientation,
all of the following: and societal orientation
8. The concept of marketing as David Packard
being too important to be left
only to the marketing depart-
ment is attributed to:
9. What does strategic market- It helps in making major decisions affecting the long-term di-
ing contribute to business? rection of the business
10.
1/9
, LSUS MBA 706 Saleh Exam 01
Study online at https://quizlet.com/_dhs6wq
What does it mean when a The company is all about aggressively selling and convincing
company has a sales orienta- customers to buy products
tion?
11. The consequence of change New opportunities
can be:
12. What is the purpose of a mar- To define core competencies, understand the external environ-
keting strategy? ment, and offer an integrative approach to decision-making
13. What kind of change can be Evolutionary
caused by the impact of com-
petition or environment?
14. Which orientation focuses on Production orientation
what a company can already
do and what skills it has to cre-
ate a new product?
15. What are the elements of a Customer-focused, competitor-focused, marketing integration,
marketing orientation philos- strategic vision, and realistic expectations
ophy?
16. In the PEST analysis, which Social/Cultural
factor involves aspects such
as age profiles, changes in
lifestyle, and education?
17. Environmental Scanning in- Monitoring activity to obtain info about the environment
volves:
18. Which of the following are the Sales data, Market share, Customer satisfaction, Profit margins,
parts of "Information Pertain- and Employee satisfaction
ing 5 Areas":
2/9
Study online at https://quizlet.com/_dhs6wq
1. The term "PEST" in a strategic Political, Economic, Social, and Technological factors
perspective refers to:
2. The focus of strategic busi- Establishing long-term goals, Analyzing the organization's ex-
ness decisions includes all of ternal and internal environments, Making decisions about the
the following: organization's direction and scope
3. The concept of Marketing My- A narrow definition of one's business
opia is closely related to:
4. A balanced scorecard for mea- Financial performance, customer knowledge, internal business
suring success includes the processes, learning and growth
following measures:
5. Which one of the following are Setting objectives, evaluating strategic options, and implement-
the stages in the strategy de- ing strategy
velopment process?
6. The marketing mix, often re- Product, Price, Promotion, Place
ferred to as the 4 P's, consists
of:
7. Business orientations include Production orientation, sales orientation, market orientation,
all of the following: and societal orientation
8. The concept of marketing as David Packard
being too important to be left
only to the marketing depart-
ment is attributed to:
9. What does strategic market- It helps in making major decisions affecting the long-term di-
ing contribute to business? rection of the business
10.
1/9
, LSUS MBA 706 Saleh Exam 01
Study online at https://quizlet.com/_dhs6wq
What does it mean when a The company is all about aggressively selling and convincing
company has a sales orienta- customers to buy products
tion?
11. The consequence of change New opportunities
can be:
12. What is the purpose of a mar- To define core competencies, understand the external environ-
keting strategy? ment, and offer an integrative approach to decision-making
13. What kind of change can be Evolutionary
caused by the impact of com-
petition or environment?
14. Which orientation focuses on Production orientation
what a company can already
do and what skills it has to cre-
ate a new product?
15. What are the elements of a Customer-focused, competitor-focused, marketing integration,
marketing orientation philos- strategic vision, and realistic expectations
ophy?
16. In the PEST analysis, which Social/Cultural
factor involves aspects such
as age profiles, changes in
lifestyle, and education?
17. Environmental Scanning in- Monitoring activity to obtain info about the environment
volves:
18. Which of the following are the Sales data, Market share, Customer satisfaction, Profit margins,
parts of "Information Pertain- and Employee satisfaction
ing 5 Areas":
2/9
