Business Research Final Exam well
answered already passed
learning and growth - ANS ✔✔These balanced scorecard measures are related to workforce
capability and innovation.
true - ANS ✔✔Product research and marketing research are both considered a part of the
broader category of "market research."
more expensive; slower to obtain - ANS ✔✔Primary research is typically ----- and ----- compared
to secondary research.
flesh out the overarching research objective - ANS ✔✔Research questions -----.
existing research - ANS ✔✔Secondary research is ----.
leading - ANS ✔✔Which indicator is correlated in a way that it can predict a change in another
piece of data before it occurs?
true - ANS ✔✔A system for the purpose of storing large amounts of operational data so that it
can be used to make business decisions is called a data warehouse.
internal business intelligence - ANS ✔✔---- can come from sales data, Human Resources,
financial systems, or other operational systems.
, internal secondary research - ANS ✔✔Using a primary research study conducted by your
company last year to answer a related research objective that came up this year would be
considered ----.
it always provides the most up-to-date data - ANS ✔✔Which of the following is not an
advantage of external research?
operational databases - ANS ✔✔These data systems are used to conduct business in real time.
data mining - ANS ✔✔Which of the following is analyzing existing large data sets to identify
patterns?
mystery shopping - ANS ✔✔Collecting data on how well processes and procedures are followed
by having a researcher covertly posing as a consumer is called:
direct observation - ANS ✔✔Observation conducted in authentic situations and locations is
called:
usability test - ANS ✔✔Which of the following is a focus group activity wherein participants
interact with a product or service by testing it?
true - ANS ✔✔Most questions in a focus group should be open-ended in nature.
lose meaning - ANS ✔✔A survey question that rates two or more items at once, makes results:
sampling - ANS ✔✔Collecting data from and studying a subset of a population is considered ----.
demographic questions - ANS ✔✔These survey questions are used to describe the sample
collected and can be used to segment results:
answered already passed
learning and growth - ANS ✔✔These balanced scorecard measures are related to workforce
capability and innovation.
true - ANS ✔✔Product research and marketing research are both considered a part of the
broader category of "market research."
more expensive; slower to obtain - ANS ✔✔Primary research is typically ----- and ----- compared
to secondary research.
flesh out the overarching research objective - ANS ✔✔Research questions -----.
existing research - ANS ✔✔Secondary research is ----.
leading - ANS ✔✔Which indicator is correlated in a way that it can predict a change in another
piece of data before it occurs?
true - ANS ✔✔A system for the purpose of storing large amounts of operational data so that it
can be used to make business decisions is called a data warehouse.
internal business intelligence - ANS ✔✔---- can come from sales data, Human Resources,
financial systems, or other operational systems.
, internal secondary research - ANS ✔✔Using a primary research study conducted by your
company last year to answer a related research objective that came up this year would be
considered ----.
it always provides the most up-to-date data - ANS ✔✔Which of the following is not an
advantage of external research?
operational databases - ANS ✔✔These data systems are used to conduct business in real time.
data mining - ANS ✔✔Which of the following is analyzing existing large data sets to identify
patterns?
mystery shopping - ANS ✔✔Collecting data on how well processes and procedures are followed
by having a researcher covertly posing as a consumer is called:
direct observation - ANS ✔✔Observation conducted in authentic situations and locations is
called:
usability test - ANS ✔✔Which of the following is a focus group activity wherein participants
interact with a product or service by testing it?
true - ANS ✔✔Most questions in a focus group should be open-ended in nature.
lose meaning - ANS ✔✔A survey question that rates two or more items at once, makes results:
sampling - ANS ✔✔Collecting data from and studying a subset of a population is considered ----.
demographic questions - ANS ✔✔These survey questions are used to describe the sample
collected and can be used to segment results:
