GLO-BUS FINAL EXAM STUDY GUIDE 2025/2026
ACCURATE QUESTIONS WITH CORRECT DETAILED
ANSWERS || 100% GUARANTEED PASS <RECENT
VERSION>
strategy .......Answer.........specific market positioning, competitive
moves, and business approaches that form management's
answer to 'what's our plan for running the company and
producing good results?'
answers the 'how' questions
How does a strategy succeed? .......Answer.........1. appealing to
buyers in ways that set a company apart from its rivals -
particularly when it comes to doing what rivals don't do or what
they can't do
,age 2 of 35
2. staking out a market position that is not crowded with strong
competitors
What causes a strategy to evolve over time?
.......Answer.........changing circumstances & ongoing management
efforts to improve the strategy
need to be constantly adapting new conditions and evaluating
what is working
How does a strategy meet the standard of being ethical?
.......Answer.........must entail actions and behavior that can pass
moral scrutiny in the sense of not being deceitful, unfair or
harmful to others, disreputable, or unreasonably damaging to
the environment
,age 3 of 35
does not entail actions and behaviors that cross the moral line
from 'can do' to 'should not do'
When does a company's strategic actions become considered
unethical? .......Answer.........1. reflect badly on the company
2. adversely impact the legitimate interests and well-being of
shareholders, customers...
3. provoke widespread public outcries about inappropriate or
'irresponsible' actions, behaviors, or outcomes
customer value proposition .......Answer.........lays out the
company's approach to satisfying buyer wants and needs at a
price customers will consider a good value
, age 4 of 35
the greater the value delivered and the lower the price to get
this value, the more appealing the company's value proposition
and product offering (customer perspective)
How important is crafting and executing a strategy?
.......Answer.........very important; how well a company performs
and the degree of market success it achieves are directly
attributable to this
core management tasks
Communicating the Strategy .......Answer.........valuable tool for
managers to use in enlisting the commitment of company
personnel to actions that get the company moving in the
intended direction