CPSM Study Group - Domain 1 TEST - SMPS OK
Questions with Answers (100% Correct Answers)
Information obtained from project debriefings:
a. aids in client retention
b. is required for strategic planning
c. is a form of market research
d. should be included in a project database— Answer: c. is a form of
market research
Source: The Marketing Coordinator, SMPS Core Series, Rebecca M.
Renfro, SMPS, 1991, p. 14.
Domain 1
Market research should be:
a. conducted on an ongoing basis
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, 2
b. conducted on a need-to-know basis
c. conducted by an unbiased outside consultant
d. a primary function of the database marketing— Answer: a.
conducted on an ongoing basis
Source: The Marketing Coordinator, SMPS Core Series, Rebecca M.
Renfro, SMPS, 1991, p. 14.
Domain 1
An effective network can save substantial time by:
a. designing a firm's marketing strategy
b. validating information on clients and projects
c. providing coverage when a firm is understaffed
d. providing information on fees— Answer: b. validating information
on clients and projects
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