EEE Gajan final review chapters 11-15 || 100% Accurate
Answers.
Benefits sought is an example of a ____ variable in market segmentation.
A.generic
B.product type
C.demographic
D.geography
E.behavioral correct answers Behavioral
In market segmentation, ____ is an example of a psychographic variable.
A.lifestyle
B.gender
C.city
D.age
E.brand loyalty correct answers Lifestyle
SheCode in Chicago, Illinois targets serious female high school students with an A in
sophomore math who aspire to earn a living writing computer code. SheCode is going after
a(n) ____ market.
A.strategic
B.general
C.operating
D.niche
E.broad correct answers Niche
Which of the following is NOT a requirement for successful market segmentation?
A.The segments should be distinct enough so that their members can be easily identified.
B.Homogeneity of needs and wants appears between the segments.
C.Differences within the segment should be small compared with differences across
segments.
D.The segment should be large enough for the firm to earn profits.
E.It should be possible to determine the size of the segment. correct answers Homogeneity of
needs and wants appears between the segments
"Between love and madness lies Obsession" is an example of a (an) ______.
A.brand
B.advertisement
C.promotion
D.marketing message
E.tagline correct answers Tagline
Which of the following statements about a brand is NOT true?
A. A brand is a firm's guarantee of a level of performance.
B.A brand is a promise to serve shareholders' interests.
C.A brand describes a company's future.
D.A brand presents a firm's credentials.
E.A brand expresses a firm's reputation. correct answers A brand is a promise to serve
shareholders' interests
,Which of the following is NOT a way people think about the meaning of a brand?
A.A brand is a promise to serve stakeholders' interests.
B.A brand is a firm's guarantee of a level of performance.
C.A brand indicates the price of the product.
D.A brand expresses a firm's reputation.
E.A brand presents a firm's credentials. correct answers A brand indicates the price of the
product
A successful brand can increase the market value of a company by ____ percent to ____
percent.
A.5; 10
B.20; 25
C.50; 75
D.30; 40
E.10; 15 correct answers 50;75
Some companies monitor the integrity of their brands through _______.
A.advertising
B.promotion
C.brand management
D.marketing
E.strategic management correct answers Brand Management
Which of the following is NOT a category that makes up brand equity?
A.Name recognition
B.Perceived quality
C.Market share
D.Brand loyalty
E.Brand associations in addition to quality correct answers Market share
A firm's _____ is the set of controllable, tactical marketing tools that it uses to produce the
response it wants in the target market.
A.advertising strategy
B.marketing strategy
C.corporate strategy
D.marketing mix
E.promotional strategy correct answers Marketing Mix
Brenda Morales is in the business of sewing garments for special occasions. If her product
cost is $50, she adds a 25 percent markup to it to determine her selling price. Brenda's pricing
method is called _____.
A.value-based
B.target
C.market
D.cost-based
E.product correct answers Cost-based
The 4 Ps of marketing are ____, price, promotion, and place.
A.profits
, B.product
C.production
D.penetration
E.positioning correct answers product
Boom Sonics, Inc. generally adds a 20 percent markup to its costs to determine pricing.
Boom Sonics, Inc. is using ____ pricing.
A.value-based
B.target
C.cost-based
D.penetration
E.skimming correct answers cost-based
A perfume costs $5 to produce but the company making it sells it for $75. They are using
____ pricing.
A.value-based
B.penetration
C.cost-based
D.target
E.customization correct answers Value-based
____ is making people aware of a product in hopes of persuading them to buy it.
A.Marketing
B.Pricing
C.Advertising
D.Promotion
E.Positioning correct answers Advertising
A firm's ____ depicts the steps it goes through to identify prospects and close sales.
A.sales process
B.product cycle
C.order cycle
D.marketing process
E.business cycle correct answers sales process
Which is the last step in the seven-step sales process?
A.Meet objections and concerns
B.Qualify the lead
C.Close the sale
D.Collect the money owed
E.Follow up correct answers follow up
A firm's sales process depicts the steps it goes through to identify prospects and ____.
A.advertise the product
B.promote the product
C.plan the product
D.close sales
E.price the product correct answers close sales
The first step in the seven-step sales process is ____.
Answers.
Benefits sought is an example of a ____ variable in market segmentation.
A.generic
B.product type
C.demographic
D.geography
E.behavioral correct answers Behavioral
In market segmentation, ____ is an example of a psychographic variable.
A.lifestyle
B.gender
C.city
D.age
E.brand loyalty correct answers Lifestyle
SheCode in Chicago, Illinois targets serious female high school students with an A in
sophomore math who aspire to earn a living writing computer code. SheCode is going after
a(n) ____ market.
A.strategic
B.general
C.operating
D.niche
E.broad correct answers Niche
Which of the following is NOT a requirement for successful market segmentation?
A.The segments should be distinct enough so that their members can be easily identified.
B.Homogeneity of needs and wants appears between the segments.
C.Differences within the segment should be small compared with differences across
segments.
D.The segment should be large enough for the firm to earn profits.
E.It should be possible to determine the size of the segment. correct answers Homogeneity of
needs and wants appears between the segments
"Between love and madness lies Obsession" is an example of a (an) ______.
A.brand
B.advertisement
C.promotion
D.marketing message
E.tagline correct answers Tagline
Which of the following statements about a brand is NOT true?
A. A brand is a firm's guarantee of a level of performance.
B.A brand is a promise to serve shareholders' interests.
C.A brand describes a company's future.
D.A brand presents a firm's credentials.
E.A brand expresses a firm's reputation. correct answers A brand is a promise to serve
shareholders' interests
,Which of the following is NOT a way people think about the meaning of a brand?
A.A brand is a promise to serve stakeholders' interests.
B.A brand is a firm's guarantee of a level of performance.
C.A brand indicates the price of the product.
D.A brand expresses a firm's reputation.
E.A brand presents a firm's credentials. correct answers A brand indicates the price of the
product
A successful brand can increase the market value of a company by ____ percent to ____
percent.
A.5; 10
B.20; 25
C.50; 75
D.30; 40
E.10; 15 correct answers 50;75
Some companies monitor the integrity of their brands through _______.
A.advertising
B.promotion
C.brand management
D.marketing
E.strategic management correct answers Brand Management
Which of the following is NOT a category that makes up brand equity?
A.Name recognition
B.Perceived quality
C.Market share
D.Brand loyalty
E.Brand associations in addition to quality correct answers Market share
A firm's _____ is the set of controllable, tactical marketing tools that it uses to produce the
response it wants in the target market.
A.advertising strategy
B.marketing strategy
C.corporate strategy
D.marketing mix
E.promotional strategy correct answers Marketing Mix
Brenda Morales is in the business of sewing garments for special occasions. If her product
cost is $50, she adds a 25 percent markup to it to determine her selling price. Brenda's pricing
method is called _____.
A.value-based
B.target
C.market
D.cost-based
E.product correct answers Cost-based
The 4 Ps of marketing are ____, price, promotion, and place.
A.profits
, B.product
C.production
D.penetration
E.positioning correct answers product
Boom Sonics, Inc. generally adds a 20 percent markup to its costs to determine pricing.
Boom Sonics, Inc. is using ____ pricing.
A.value-based
B.target
C.cost-based
D.penetration
E.skimming correct answers cost-based
A perfume costs $5 to produce but the company making it sells it for $75. They are using
____ pricing.
A.value-based
B.penetration
C.cost-based
D.target
E.customization correct answers Value-based
____ is making people aware of a product in hopes of persuading them to buy it.
A.Marketing
B.Pricing
C.Advertising
D.Promotion
E.Positioning correct answers Advertising
A firm's ____ depicts the steps it goes through to identify prospects and close sales.
A.sales process
B.product cycle
C.order cycle
D.marketing process
E.business cycle correct answers sales process
Which is the last step in the seven-step sales process?
A.Meet objections and concerns
B.Qualify the lead
C.Close the sale
D.Collect the money owed
E.Follow up correct answers follow up
A firm's sales process depicts the steps it goes through to identify prospects and ____.
A.advertise the product
B.promote the product
C.plan the product
D.close sales
E.price the product correct answers close sales
The first step in the seven-step sales process is ____.
