complete solutions
Lead - correct answer ✔✔ The first line of your story.
Different Types of News:
Print / Broadcast / Online - correct answer ✔✔ Print - What happened yesterday
Broadcast - What happened earlier
Online and Social Media - What is happening now
What organization style does print use? - correct answer ✔✔ Print uses an inverted pyramid
style. Meaning it adds details in descending order of importance.
What organization style does broadcast an online use? - correct answer ✔✔ Broadcast and
online stories are linear. Story starts by attracting attention, then develops interest.
How long are lead sentences? - correct answer ✔✔ 12 - 20 words in length.
(Similar to a Tweet)
Ingredients of a good lead: - correct answer ✔✔ Simplicity, Active Voice, Present Tense, Delay
unnecessary information
Ingredients of a bad lead: - correct answer ✔✔ Jammed, cliche, question, quote, unnecessary
info
Which "WWWWH" should leads start with? - correct answer ✔✔ What
, When did grad courses in Journalism and Communications become popular? - correct answer
✔✔ WWII
What is a slug? - correct answer ✔✔ Key pieces of information from your story that allow an
editor to find the story, understand what it is about, and know how to organize it
What is included in a slug? - correct answer ✔✔ One or two words that describe the story,
authors name, time to be broadcast
When was Freedom of the Press established for the first time? - correct answer ✔✔ 1734, Peter
Zenger vs. New York Weekly Journal.
Hamilton argued that citizens have a right to criticize the government, and that libel occurs only
when printed words are "false, malicious and seditious"
Thomas Jefferson's views: - correct answer ✔✔ - Saw journalism as a censor of government
- Referred to it as an alarm bell of his new nation
What is "gatekeeping"? - correct answer ✔✔ When you have to be selective over which news is
covered
What do news directors consider? - correct answer ✔✔ - Selection of events to cover
- Selection of time to devote to events
- Selection of order of presentation in newscast
8 traditional criteria for determining newsworthiness: - correct answer ✔✔ -
Timeliness/Immediacy
- Relevance/Impact