WGU D077 EXAM QUESTIONS AND
CORRECT ANSWERS. VERIFIED
2025/2026.
A/B testing - ANS A marketing experiment where two variants of a campaign are tested to
see which one is most effective
Accommodation - ANS Style of handling conflict focused on empathy over self-interest
Adaptive selling - ANS Using social styles to customize a sales approach to the specific
customer
Administered vertical marketing system - ANS Cooperation between levels of a distribution
channel where one member sets the terms due to its size and influence
Advertising - ANS Paid form of nonpersonal promotion
Amiable - ANS People with this social style want to know "why"
Analytical - ANS People with this social style want to know "how"
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,Artificial intelligence - ANS Intelligent machines (computers) capable of learning and
interacting
Attitudes - ANS Positive, negative, or ambivalent evaluation of people, objects, event,
activities, ideas, or anything else in the environment
Attributes - ANS Characteristics that define a product and will influence the customer's
purchase decision
Avoidance - ANS Style of handling conflict with little empathy or self-interest
Bait and switch - ANS Fraudulent practice where an advertised product is unavailable so a
customer is guided to a more expensive one
Bargaining - ANS The fourth phase in the negotiation process, where the parties seek an
agreement
Bargaining power of buyers - ANS One of Porter's Five Forces—the power of customers to
drive down prices if supply exceeds demand
Bargaining power of suppliers - ANS One of Porter's Five Forces—the power of suppliers
when there are few alternative sources for the products' components
BCG Matrix - ANS Planning tool which uses a quadrant to map the strategic position of a
business brand based on the brand's market share and the market's growth potential
Behavioral observation - ANS Primary marketing research technique involving formal or
informal observation of customers and noncustomers
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Boycott - ANS Voluntary and intentional refusal to buy products from a certain person,
company, or country for ethical or political reasons
Brand - ANS The unique identity and associations of a company, often captured in a design,
sign, symbol, or words that identify a product and differentiate it from competitors
Brand equity - ANS One of the drivers of customer equity, based on how the customer
assesses the value of the brand
Brand loyalty - ANS The faithfulness of customer's to a particular company and its products
Bundling - ANS Grouping related products together and pricing them as a single product.
Business cycle - ANS Expansions and contractions in the level of economic activities (business
fluctuations) around a long-term growth trend
Business to business (B2B) - ANS Sales to another company that consumes the product or
services as part of operating the business or uses the product in the assembly of the final
product it sells to consumers
Business to consumer (B2C) - ANS Sales directly to the individuals who consume a finished
product
Buyers - ANS Individuals at an organization who are responsible for the purchase contract,
often a purchasing department
Buying center - ANS Group of decision makers for a purchase by an organization
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
CORRECT ANSWERS. VERIFIED
2025/2026.
A/B testing - ANS A marketing experiment where two variants of a campaign are tested to
see which one is most effective
Accommodation - ANS Style of handling conflict focused on empathy over self-interest
Adaptive selling - ANS Using social styles to customize a sales approach to the specific
customer
Administered vertical marketing system - ANS Cooperation between levels of a distribution
channel where one member sets the terms due to its size and influence
Advertising - ANS Paid form of nonpersonal promotion
Amiable - ANS People with this social style want to know "why"
Analytical - ANS People with this social style want to know "how"
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,Artificial intelligence - ANS Intelligent machines (computers) capable of learning and
interacting
Attitudes - ANS Positive, negative, or ambivalent evaluation of people, objects, event,
activities, ideas, or anything else in the environment
Attributes - ANS Characteristics that define a product and will influence the customer's
purchase decision
Avoidance - ANS Style of handling conflict with little empathy or self-interest
Bait and switch - ANS Fraudulent practice where an advertised product is unavailable so a
customer is guided to a more expensive one
Bargaining - ANS The fourth phase in the negotiation process, where the parties seek an
agreement
Bargaining power of buyers - ANS One of Porter's Five Forces—the power of customers to
drive down prices if supply exceeds demand
Bargaining power of suppliers - ANS One of Porter's Five Forces—the power of suppliers
when there are few alternative sources for the products' components
BCG Matrix - ANS Planning tool which uses a quadrant to map the strategic position of a
business brand based on the brand's market share and the market's growth potential
Behavioral observation - ANS Primary marketing research technique involving formal or
informal observation of customers and noncustomers
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Boycott - ANS Voluntary and intentional refusal to buy products from a certain person,
company, or country for ethical or political reasons
Brand - ANS The unique identity and associations of a company, often captured in a design,
sign, symbol, or words that identify a product and differentiate it from competitors
Brand equity - ANS One of the drivers of customer equity, based on how the customer
assesses the value of the brand
Brand loyalty - ANS The faithfulness of customer's to a particular company and its products
Bundling - ANS Grouping related products together and pricing them as a single product.
Business cycle - ANS Expansions and contractions in the level of economic activities (business
fluctuations) around a long-term growth trend
Business to business (B2B) - ANS Sales to another company that consumes the product or
services as part of operating the business or uses the product in the assembly of the final
product it sells to consumers
Business to consumer (B2C) - ANS Sales directly to the individuals who consume a finished
product
Buyers - ANS Individuals at an organization who are responsible for the purchase contract,
often a purchasing department
Buying center - ANS Group of decision makers for a purchase by an organization
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
