UTA MARK 4322 MIDTERM QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY GRADED A+

UTA MARK 4322 MIDTERM QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
5 Learning Points Ans✓✓✓1. Be Deliberate
2. 4 Ps (6Ps)
3. Use the tools you have been given
4. Remember the customer
5. Know your target audience and the competition


1. Be deliberate Ans✓✓✓a. Customers
b. Goals & Objectives
c. KPIs
d. Messaging
e. Research
f. Consistent in messaging
g. Strategize


2. 4 Ps (6Ps - Know them, use them, remember them) Ans✓✓✓a.
Product
b. Price
c. Place
d. Promotion
e. People
f. Process

, 4. Remember the customer (4 Cs) Ans✓✓✓a. Customer
b. Cost
c. Convenience
d. Communication


Marketing strategy Ans✓✓✓Marketing Strategy - "An organization or
person's plan of action created to sell or advertise a product or service. It
is fundamental to the overall business strategy and is designed to guide
the company's marketing efforts, tactics, and resources in a coordinated
and cohesive manner." American Marketing Association


Strategic Management Ans✓✓✓"The ongoing process of setting an
organization's high-level goals, developing plans of action, and
effectively allocating resources to execute those plans."Invetopedia.com


External Environment Ans✓✓✓Market opportunities
external threats
New products or services
additional markets
new niches
macro environment


Internal environment Ans✓✓✓strengths