MNB1601 Assignment Q&A Summary
(Ch. 11–15)
1. 1. What instrument is used to gather data for marketing research?
Answer: Survey instrument
2. 2. What type of compensation is a company car?
Answer: Fringe benefit
3. 3. Which channel includes manufacturer, wholesaler, retailer, and consumer?
Answer: Channel 4: The classic indirect-distribution channel
4. 4. What is the process of determining suitable individuals for roles?
Answer: Selection
5. 5. What type of brand is Lux, Dove or Knorr under Unilever?
Answer: Individual brand
6. 6. Coaching is a type of what training?
Answer: On-the-job training
7. 7. Social media marketing forms part of which marketing mix element?
Answer: Promotion
8. 8. What management considers price, quality, packaging, distribution?
Answer: Marketing-orientated management
9. 9. What type of packaging is used for Toblerone?
Answer: Speciality packaging
10. 10. Which Maslow need does salary satisfy?
Answer: Physiological needs
11. 11. Which is NOT part of human resource planning?
Answer: Performance appraisals
12. 12. Herzberg’s recognition relates to which Maslow need?
(Ch. 11–15)
1. 1. What instrument is used to gather data for marketing research?
Answer: Survey instrument
2. 2. What type of compensation is a company car?
Answer: Fringe benefit
3. 3. Which channel includes manufacturer, wholesaler, retailer, and consumer?
Answer: Channel 4: The classic indirect-distribution channel
4. 4. What is the process of determining suitable individuals for roles?
Answer: Selection
5. 5. What type of brand is Lux, Dove or Knorr under Unilever?
Answer: Individual brand
6. 6. Coaching is a type of what training?
Answer: On-the-job training
7. 7. Social media marketing forms part of which marketing mix element?
Answer: Promotion
8. 8. What management considers price, quality, packaging, distribution?
Answer: Marketing-orientated management
9. 9. What type of packaging is used for Toblerone?
Answer: Speciality packaging
10. 10. Which Maslow need does salary satisfy?
Answer: Physiological needs
11. 11. Which is NOT part of human resource planning?
Answer: Performance appraisals
12. 12. Herzberg’s recognition relates to which Maslow need?
