WGU Business Acumen C201 Exam
Questions And Verified Answers
\.Which two key elements does an effective organization include? - Answer-✔Human Interaction
& Structure
\.Why does a line organization structure function most effectively in a crisis situation? - Answer-
✔It establishes a direct flow of authority
\.A company might divide itself into smaller groups that best match the types of customers it
serves. What is this an example of? - Answer-✔Departmentalization
\.Which primary driver does management use for an organization's structure? - Answer-
✔Achievement of company goals
\.Which step in the organizing process results in management grouping work activities into units
within the organization? - Answer-✔Departmentalization
\.A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this company leveraging? - Answer-✔product
,\.Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- Answer-✔Everyday Low Pricing
\.When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Answer-✔When demand for the product is driven by the
end user
\.Which marketing tool is often used to build effective relationship marketing campaigns? -
Answer-✔Affinity Programs
\.Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer but the disadvantage of a high cost per contact? - Answer-✔Personal Selling
\.What three factors should be addressed in a successful marketing plan? - Answer-✔Target
Market, Sales Revenue Goals and Plan Implementation Timeline
\.Which three characteristics are measured in demographic segmentation? - Answer-✔Race &
Ethnicity, Income and Household Size
\.In which three ways does business-buying behavior differ from consumer-buying behavior? -
Answer-✔A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
\.Which three factors suggest a product should be marketed as a specialty product? - Answer-
✔Priced high
Purchased infrequently
Available from a small number of retail outlets
,\.With which two types of products does a marketing strategy rely on advertising more than
personal selling? - Answer-✔Accessories to primary products
Consumable supplies
\.After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.In which three product life cycle extension strategies did this company
engage? - Answer-✔Adding new users, finding new uses for the product, increasing frequency
of use.
\.What are three qualities of strong brand equity? - Answer-✔Awareness, Loyalty and favorable
images
\.A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.Which stage of brand loyalty is this customer in? - Answer-
✔brand preference
\.Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? - Answer-✔Direct
\.Which three tasks are key responsibilities of operations managers? - Answer-✔Planning the
overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
\.Which two characteristics does a Just-In-Time (JIT) System have? - Answer-✔Production using
JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
, \.Which aspect of operations management do the ISO 9000 standards address? - Answer-
✔Establishment of effective quality systems
\.Which manufacturing model uses technology to produce small runs of customized products
cost effectively? - Answer-✔Flexible
\.Which two of the following distribution channels would take title of the products they handle?
- Answer-✔Limited-function merchant wholesaler
Full-function merchant wholesaler
\.Which economic graph is used by organizations to regulate production by predicting the
amount of product buyers will purchase at different prices? - Answer-✔Demand Curve
\.Which two factors drive demand in a microeconomic system? - Answer-✔Price of substitute
goods
Customer preference
\.How does a sudden shortage of a commodity product affect the immediate demand for the
product at its current price? - Answer-✔Demand increases
\.Which two impacts result from a nation's increase in productivity? - Answer-✔Economy
expands
Personal wealth increases
\.For which two purposes will the U.S. Federal Reserve System follow an expansionary monetary
policy? - Answer-✔To encourage bankers to make loans
To cut the cost of borrowing
Questions And Verified Answers
\.Which two key elements does an effective organization include? - Answer-✔Human Interaction
& Structure
\.Why does a line organization structure function most effectively in a crisis situation? - Answer-
✔It establishes a direct flow of authority
\.A company might divide itself into smaller groups that best match the types of customers it
serves. What is this an example of? - Answer-✔Departmentalization
\.Which primary driver does management use for an organization's structure? - Answer-
✔Achievement of company goals
\.Which step in the organizing process results in management grouping work activities into units
within the organization? - Answer-✔Departmentalization
\.A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this company leveraging? - Answer-✔product
,\.Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- Answer-✔Everyday Low Pricing
\.When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Answer-✔When demand for the product is driven by the
end user
\.Which marketing tool is often used to build effective relationship marketing campaigns? -
Answer-✔Affinity Programs
\.Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer but the disadvantage of a high cost per contact? - Answer-✔Personal Selling
\.What three factors should be addressed in a successful marketing plan? - Answer-✔Target
Market, Sales Revenue Goals and Plan Implementation Timeline
\.Which three characteristics are measured in demographic segmentation? - Answer-✔Race &
Ethnicity, Income and Household Size
\.In which three ways does business-buying behavior differ from consumer-buying behavior? -
Answer-✔A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
\.Which three factors suggest a product should be marketed as a specialty product? - Answer-
✔Priced high
Purchased infrequently
Available from a small number of retail outlets
,\.With which two types of products does a marketing strategy rely on advertising more than
personal selling? - Answer-✔Accessories to primary products
Consumable supplies
\.After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.In which three product life cycle extension strategies did this company
engage? - Answer-✔Adding new users, finding new uses for the product, increasing frequency
of use.
\.What are three qualities of strong brand equity? - Answer-✔Awareness, Loyalty and favorable
images
\.A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.Which stage of brand loyalty is this customer in? - Answer-
✔brand preference
\.Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? - Answer-✔Direct
\.Which three tasks are key responsibilities of operations managers? - Answer-✔Planning the
overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
\.Which two characteristics does a Just-In-Time (JIT) System have? - Answer-✔Production using
JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
, \.Which aspect of operations management do the ISO 9000 standards address? - Answer-
✔Establishment of effective quality systems
\.Which manufacturing model uses technology to produce small runs of customized products
cost effectively? - Answer-✔Flexible
\.Which two of the following distribution channels would take title of the products they handle?
- Answer-✔Limited-function merchant wholesaler
Full-function merchant wholesaler
\.Which economic graph is used by organizations to regulate production by predicting the
amount of product buyers will purchase at different prices? - Answer-✔Demand Curve
\.Which two factors drive demand in a microeconomic system? - Answer-✔Price of substitute
goods
Customer preference
\.How does a sudden shortage of a commodity product affect the immediate demand for the
product at its current price? - Answer-✔Demand increases
\.Which two impacts result from a nation's increase in productivity? - Answer-✔Economy
expands
Personal wealth increases
\.For which two purposes will the U.S. Federal Reserve System follow an expansionary monetary
policy? - Answer-✔To encourage bankers to make loans
To cut the cost of borrowing
